Free Money

With Sloane and Ashby

The Outlook for ESG Outcome Data With Netpurpose Founder Sam Duncan

Sustainable investment strategies are traditionally long on glossy marketing materials, but a little light on clear outcomes. Like, what happens as a result of making the investment? Our guest in this episode is Sam Duncan, CEO of NetPurpose, an impact measurement platform based in London that helps investors source, share, and stay abreast of the latest data associated with their strategies. We talk about the regulatory crackdown into greenwashing, the opportunities to converge ESG reporting frameworks, and more.

Transcript

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[sloane]: Welcome to the Free money podcast. It's where we bring you the Brooklyn Bay Area

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[sloane]: consensus about institutional investing And this is the morning edition. Ask me,

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[sloane]: thank you for being with us at Uh, four thirty in the morning, San Francisco time.

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[ash_b]: It's the drive time. Uh, let's catch to the. let's cut to the chaopper, so we can

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[ash_b]: check in on traffic.

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[sloane]: Yup, yup,

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[ash_b]: What's the traffic slow?

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[sloane]: uh, the traffic is well, I mean currently here at the Uh, or tell us our some

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[sloane]: residents, Um, there are tons of boxes everywhere because we've just rearranged the

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[sloane]: entire house to take care of some best allergies,

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[ash_b]: Oh,

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[sloane]: Um, so

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[ash_b]: my goodness,

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[sloane]: yeah, yp, life is a shambles. Uh,

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[ash_b]: And and if you hear wackys in my house, it's because it is drive time. the kids are

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[ash_b]: getting out the door

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[ash_b]: and it is wild on a Friday, whichlo, I should tell you, happens to be my birthday.

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[sloane]: it's your birthday.

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[ash_b]: Oh, yeah, not only are we

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[sloane]: I think.

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[ash_b]: doing the early drive time free money, but what better way to spend my fricking forty

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[ash_b]: fifth birthday? Then with you

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[ash_b]: recording a podcast for tens of other people?

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[sloane]: I mean I. I think that you know the reaction to the audio issues that we had, Uh,

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[sloane]: you know last year the pitch forks and torches outside of my, my, my house and

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[sloane]: yours. I think. Uh, you know all tens of

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[sloane]: those people, Uh, amass on our doorsteps,

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[ash_b]: Yeah, those people were.

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[ash_b]: It almost got loud. They were yelling together in perfect unison.

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[ash_b]: Yeah, we're sorry about last week's audio issues, but we are going to

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[sloane]: Um,

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[ash_b]: probably put a human back in the loop of this uh,

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[sloane]: yep,

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[ash_b]: technologzed podcast so we'll say

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[sloane]: yeah, e. yeah, exactly, we're going to. We're going to, you know, go a little lower

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[sloane]: tech. Uh, you know, and and, and just like more artisan, I think more artisan.

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[ash_b]: we, or we could go the other way. Let's just fully technologize this crap.

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[sloane]: Oh, shit.

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[ash_b]: You know what I mean like,

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[sloane]: yeah,

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[ash_b]: I don't know what that means. but I do have news. I have news

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[sloane]: you got some news. Get some.

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[ash_b]: cause I want to jump into because there's some wild news items that I think are going

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[ash_b]: to like literally guide others. a guy with a wind, a leaf blower walking behind the

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[ash_b]: edges. So so you get some nice leaf blow noise when you do the drive time podcast.

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[ash_b]: Um, so look, I, Harvard has announced it is goingnna fully divest from fossil fuels,

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[ash_b]: which I think is a big deal. These

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[sloane]: Yeah,

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[ash_b]: guys are not creative. Don't be fooled when you think of.

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[ash_b]: Don't be fulled that you think all of these endowments they invest in venture

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[ash_b]: capital. These guys are creative. Absolutely not. They're all running the exact same

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[ash_b]: investment strategy. They're all begging for access to Soquoya.

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[ash_b]: They are Um,

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[ash_b]: like with high levels of efficiency pursuing an endowment model. And so when you have

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[ash_b]: a big famous endowment that does something like that, it is likely that many will

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[ash_b]: copy them. and the fact that we now have two because let's go back a little bit and

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[ash_b]: recall that it was our good friend, Uh

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[sloane]: y, yp, y.

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[ash_b]: Jagg de Bashir, r I p.

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[sloane]: the,

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[ash_b]: missing episode missing, episode r, I p.

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[sloane]: the, the guest of the This, the Secret hidden Tapes of free money.

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[ash_b]: The secret headted tapes Where we do

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[ash_b]: God, I can believe that happened anyway.

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[ash_b]: We had ▁j Dee on the show and that we lost the tapes. We're professionals. Belt at

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[ash_b]: this,

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[sloane]: Yeah, we're the best at podcasting.

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[ash_b]: we are the best. I f y. uh information for you. We're good at this. Um. But anyway,

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[ash_b]: so University of California announced they were fossil free or almost, and then

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[ash_b]: others were like. Oh, crap. this is possible. And you know who realized it was

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[ash_b]: possible? student groups.

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[sloane]: Yep, Yep,

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[ash_b]: student groups were like. Well, she it. We're getting in there

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[ash_b]: and uh, and they want in the case of Harvard, And so Harvard has to go fossil free.

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[ash_b]: Fantastic, it's going to be great for their net. ▁zero plans. And you know it's just

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[ash_b]: probably good to see somebody take the leap

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[sloane]: Yeah, and and like I mean, for an endowment like Harvards, that's in a whole bunch

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[sloane]: of private investment vehicles. It's not like a chill thing to go. I mean, like you

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[sloane]: know, Invest, Like you know, we just simply don't buy the shit.

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[ash_b]: right

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[sloane]: Um, but like if you're you know, you're again like seventeen k, K, R funds, forty

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[sloane]: five Blackstone funds, and then a whole bunch of other stuff. Um, like how, how

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[ash_b]: pretty hard.

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[sloane]: mechanically like that. Yeah,

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[ash_b]: How are you going to? How are they going to do That is? or is this like when Stanford

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[ash_b]: said they were divesting from coal, And it turned out they were

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[sloane]: yeah,

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[ash_b]: only divesting from their direct holdings of coal, and the the funds they were

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[ash_b]: invested in could still invest, And it's like Well, you don't even do direct

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[ash_b]: investing, so I don't get it anyway.

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[sloane]: yep.

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[ash_b]: Good boylug. you take the wind, the wind out of my sails, the wind beneath my wings.

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[sloane]: that's I think that's my role here.

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[ash_b]: I don't

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[sloane]: I mean, you know you like you. You bring the San Francisco optimism. I bring the New

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[sloane]: York jaundice. uh,

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[ash_b]: so true. we got the like positive optimism, you know, Saving the World vibe over here

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[ash_b]: in California. You guys are transactional mohos.

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[ash_b]: Anyway. Next bit of news comes from. I'm not going to do the accent this time

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[ash_b]: Netherlands,

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[sloane]: m.

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[ash_b]: which is Uh, Yeah, it's always tempting, but I get a lot of feedback on my accents.

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[ash_b]: Ah, a p. G.

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[sloane]: yep, which is not Denmark, different from Denmark.

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[ash_b]: it is.

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[sloane]: The Netherlands of Denmark are different countries.

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[ash_b]: it is a different country. All but it

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[sloane]: Y.

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[ash_b]: is the same thing as Holland. So

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[sloane]: yep. yep. yep.

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[ash_b]: uh, for those of you that are like, Where's Holland? And how is it different from the

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[ash_b]: Netherlands? Boy, do I have a story for you. I f y again, um, a p. G's back in the

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[ash_b]: news, My news. that is because once again this pension fund is leading the world in

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[ash_b]: some pretty interesting data products.

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[ash_b]: They now have

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[ash_b]: a whole of custom in disease that allows investors to track different parts of the

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[ash_b]: Um. Sustainable Development goals. They call s. d.

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[sloane]: hm,

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[ash_b]: I. in Cs. It's coming from their own data and their own platform, which is called the

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[ash_b]: Acid Owner platform, which they've partnered with B C, I, Australian super and P G.

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[ash_b]: G. M.

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[sloane]: Mhm.

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[ash_b]: And they're out there you know, doing really interesting work on Um, sustainable

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[ash_b]: investment, and truly like ground breaking innovations Like, in this case they

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[ash_b]: partnered with Contigo and Black Rock, But it's like a p. G, the pension fund who led

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[ash_b]: the effort

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[sloane]: Yeah,

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[ash_b]: So pretty exciting.

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[sloane]: that's so. that's so much more credible, Uh than like the Black Rock fund tracking

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[sloane]: the S. T. Ds to me, I mean, like the to ha to have, like you know these guys, these

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[sloane]: fiduciary. You know long term investors at the center of it who actually are sitting

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[sloane]: there, owning it. not just like collecting a fee on it. Probably

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[ash_b]: Absolutely. I couldn't agree more. Um, and I meant to. Now that I think about it, I

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[ash_b]: probably should have done that story

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[ash_b]: last before our guest, but I do have more.

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[ash_b]: Hey guys are well oiled the machine.

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[ash_b]: Uh, my next story and then we'll come back to maybe the A P. G briefly before we C.

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[sloane]: H.

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[ash_b]: You know, Kick it to the guest. Um is the State of Wisconsin

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[ash_b]: Investment board,

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[ash_b]: Uh, which arguably is the best American pension plan.

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[sloane]: they're so sharp. I mean like you could. There's all these like cheese headad jokes

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[sloane]: that you can make, But like the I mean, those guy. I. I have had the pleasure of

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[sloane]: interviewing several of them over the years, and like, uh, you know, it's like

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[sloane]: they're coming in from the frozen North. They have, they have the clearest minds,

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[ash_b]: Yeah, they got the clear minds and they, even when they're wearing the cheers, head,

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[sloane]: you know,

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[ash_b]: Uh cheese. it's like with equanimity, you know. they're just like peaceful in

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[ash_b]: just observing.

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[sloane]: I wear my cheese head with equanimity.

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[ash_b]: Oh

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[ash_b]: swib is

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[ash_b]: happy to invest in hotels again and they are launching

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[sloane]: Oh

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[ash_b]: a distressed hotel fund that they are leading with I forget who, cause, I forgot to

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[ash_b]: write it down but a hundred million bucks

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[ash_b]: into distressed hotels and I thought it was fantastic because that their rationale

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[ash_b]: here is that, Um, the pandemic rebound is happening and people will be going to the

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[ash_b]: hotels and so they want to invest in hotels. And so I just like that personally, be

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[ash_b]: cause. I want to go back to hotels

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[ash_b]: and so

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[sloane]: yeah, it's

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[sloane]: no. No. No, No, like thesis. No, no,

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[ash_b]: no, no, no, this one. This, this is like. I read that and I was like cool, cool,

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[ash_b]: cool, cool. If they're investing in hotels, that's a sign. Hotels are coming back.

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[sloane]: hell, yeah,

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[ash_b]: and I like the You know, the mind space of Ashby's had to do a hotel. You know it's

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[ash_b]: goingnna be good. Uh, it turns out most of my hotel experiences are always like, Not

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[ash_b]: that great Like you get to the hotel and they're like Doctor Monk. We've upgraded

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[ash_b]: your room and then you get into the room and you're like How bad was the other room?

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[ash_b]: But this. this is the upgrading Rom.

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[sloane]: it's like. Ah yes. there's only one drippy pipe in this room.

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[ash_b]: Exactly. especially in New York hotels like in New You,

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[sloane]: Well,

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[ash_b]: You of New York, the room is like four feet by three and a half feet, just tall

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[ash_b]: enough.

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[sloane]: I'm pretty excited we're We're heading out my family reunion. I, for you know, long

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[sloane]: time listeners well know, I have a large Mormon family.

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[ash_b]: Yes,

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[sloane]: Um is happening next week. Uh in Salt Lake City, the American Switzerland. Um. And

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[sloane]: and so I am going to get this span a couple of nights in the Salt Lake City,

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[sloane]: Mariott,

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[sloane]: which is like, for. For me, it like brings out my interner, basic white girl in a in

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[sloane]: a way that I just like, Can't explain. It's like the bed sheets are going to be

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[sloane]: clean. It's going to be so good. It's so novel. I mean like, I never thought I would

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[sloane]: be excited to stay. Had a marriet. but here we are. Um,

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[ash_b]: Yeah, well, Cov will do weird things to you. You'll be like Pump to do a lot of

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[ash_b]: things. Um,

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[sloane]: and speaking of, here we

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[ash_b]: Oh,

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[sloane]: are. I see our guest, as in a waiter. Would you like to introduce her?

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[ash_b]: I would, so full disclosure, I absolutely love the company that this woman works for

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[ash_b]: Sam Duncan. She's the C. E.

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[sloane]: You love it so much that you work there?

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[ash_b]: O, of Net Purpose, I might be on the board. Oh, is that the disclosure I was supposed

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[ash_b]: to do? Oh, shit. yeah, so the discla disclosure I thought I was doing was that I love

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[ash_b]: this company and I love this woman and she's a fabulous c. e. O. That's building

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[ash_b]: impact data through a company called Net Purpose, and you know, in light of the A P.

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[ash_b]: G News and the Harvard News and all this stuff, and we've been talking a lot about

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[ash_b]: impact on this show.

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[ash_b]: Um,

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[sloane]: Yep.

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[ash_b]: we thought we'd have her on to help her explain all this stuff to us

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[ash_b]: like we're

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[ash_b]: for

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[sloane]: Yeah, yeah, and you know, and frankly we we are high, Sam.

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[ash_b]: we are. Yeah, Sam.

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[samantha_duncan]: Hey,

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[ash_b]: Hi, good to see you.

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[samantha_duncan]: get to see, too. This is fabulous.

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[ash_b]: Oh, yeah, we're that. we're highly Um. technologized. We got this incredible

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[ash_b]: podcasting system. Um. it worked.

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[sloane]: Yeah, it's totally er. free.

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[ash_b]: Yeah,

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[sloane]: Like we did like two. You know, we did two minutes at the top of this pootcast about

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[sloane]: like audio issues that we've had. And how

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[ash_b]: yep,

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[sloane]: were the worst? So

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[ash_b]: sixty percent of time,

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[samantha_duncan]: I can hear you.

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[ash_b]: sixty percent of the time. It works every time. Okay,

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[samantha_duncan]: I see

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[sloane]: y

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[ash_b]: uh, sam, we were just riffen a little bit about Um, some impact related news. So

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[ash_b]: there's the A. P. G Has all these new indices to track. the S. D. I.

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[ash_b]: You know, it feels like everywhere we turn there's like a big move towards impact. So

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[ash_b]: you're like the c, e o of the one and only, as far as I can figure out Impact data

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[ash_b]: company on the earth,

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[ash_b]: there may be one or two others, but I'm biased. I've already disclosed my biases by

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[ash_b]: the way, said,

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[sloane]: the only company at all on the earth?

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[ash_b]: then if you want to talk to

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[samantha_duncan]: that exists anywhere.

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[ash_b]: if you're interested in impact, close your eyes at dial Sam's phone number anyway.

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[ash_b]: Uh, maybe you could just kick us off with a definition of impact investment, and I

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[ash_b]: know this wasn't part of the plan, but I think sometimes people just need that

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[ash_b]: definition and then the other off the top piece here, which might be a little bit

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[ash_b]: random for you. Is you used to work at Leap Frog in private market stuff? Now you're

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[ash_b]: solving problems in public markets. Maybe as part of your definition of impact

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[ash_b]: investment, you can help us understand how you do impact in public markets?

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[samantha_duncan]: Great questions. Um, fabulous. I can answer them, Mo in like thirty

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[sloane]: Yeah, always asked me like, as always asked the graduates toqui the school question.

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[samantha_duncan]: seconds.

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[sloane]: Where its

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[ash_b]: Sorry,

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[sloane]: so? just La? This paragraph for you.

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[ash_b]: yeah, Subqu, for

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[ash_b]: you don't need to write. write a thesis on this. Thus

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[samantha_duncan]: Vabulous.

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[ash_b]: A you can just give us the quick version.

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[samantha_duncan]: Absolutely absolutely. Why do we start with a definition of impact

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[samantha_duncan]: investing? Very

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[ash_b]: Yes,

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[samantha_duncan]: important question. Um, and

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[samantha_duncan]: I think. Uh, so I'll start with the technical definition and this was

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[samantha_duncan]: actually defined by the Global Impact investing network, which has tried a

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[samantha_duncan]: lot. I think to maintain the integrity of this space as it scales.

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[samantha_duncan]: but they call it impact investments or investments made with the intention

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[samantha_duncan]: to generate positive and measurable social and environmental impact

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[samantha_duncan]: alongside financial return,

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[ash_b]: interesting,

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[samantha_duncan]: So

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[ash_b]: but

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[ash_b]: impact. the word impact seemed like it was in that definition.

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[samantha_duncan]: measurable social and environmental.

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[samantha_duncan]: It was.

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[ash_b]: All right.

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[samantha_duncan]: yep.

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[samantha_duncan]: and

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[sloane]: Are you saying it somewhat of a circular definition? After

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[ash_b]: I' just try to sit here and learnlu right.

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[samantha_duncan]: well it is true. Actually, that's hilarious in itself.

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[ash_b]: But so we're

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[samantha_duncan]: Um.

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[ash_b]: measuring this stuff, I think

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[samantha_duncan]: but

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[ash_b]: is what you're saying?

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[samantha_duncan]: I think the differentor is your measuring it, Um. and also that there's a

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[samantha_duncan]: financial return element. There is a impact investing is intended to

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[samantha_duncan]: combine financial return and measurable social and environmental

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[samantha_duncan]: performance

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[ash_b]: Okay,

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[samantha_duncan]: or return. Um, And I think how you define social and environment

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[samantha_duncan]: performance is the crux of the issue. Like, What does that actually mean

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[samantha_duncan]: Because the word impact, Yes, I think is not fully defined until you define

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[samantha_duncan]: all those

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[ash_b]: Yeah,

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[samantha_duncan]: dimensions.

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[ash_b]: and and part of this is like we're seeing to more regulatory scrutiny here in the Us.

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[ash_b]: I'm sure you've seen it. And and it is probably deserved, because like there is so

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[ash_b]: much capital out there that claims to be sustainable.

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[ash_b]: In your mind, What

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[samantha_duncan]: Y.

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[ash_b]: are some of the key elements of Like an evidenced based reporting framework, Um, that

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[ash_b]: we can kind of take forward that will placate all these regulators.

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[samantha_duncan]: Yeah, well, it is a really interesting space because I think sustainable

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[samantha_duncan]: investing and impact investing and responsible investing and E s, g

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[samantha_duncan]: investing all kind of getting thrown in the mix here. and frankly, I think

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[samantha_duncan]: we're all kind of talking about the same thing that we all have social and

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[samantha_duncan]: environmental goals that we want to incorporate alongside our financial

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[samantha_duncan]: goals, and I think for all of us, as you say, regulation is coming into

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[samantha_duncan]: play across Europe, definitely, and in the U. S. In development and in a

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[samantha_duncan]: number of other markets as well, I think the essence of getting regulation

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[samantha_duncan]: working for us on this topic is to define what the goals are,

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[samantha_duncan]: Um. and the evidence to track performance against those goals should

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[samantha_duncan]: actually be evidence. So big topics like climate change mean we can measure

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[samantha_duncan]: that. Now, in unometric tons of carbon emissions, I mean that metric just

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[samantha_duncan]: needs to be specified and everyone should report it, And then that's

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[samantha_duncan]: comparable as well across the universe, So key elements is to answer.

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[ash_b]: That seems very sensible. Like, why is? I mean? there's lots of questions asking. but

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[ash_b]: I hear you say it like that. Why the hell is not happening already? It just seems so

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[ash_b]: obvious that we would all report on that.

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[samantha_duncan]: Yeah, yeah, well, I think it's so. I think it's an interesting evolution

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[samantha_duncan]: cause if you think back,

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[samantha_duncan]: a financial accounting standards weren't really locked down till the early

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[samantha_duncan]: two thousands. You know when we had a couple of corporate collapses and

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[samantha_duncan]: revenue numbers or whatever were being fudged Until then, Actually it was

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[samantha_duncan]: diff. There were different ways to measure financial performance in every

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[samantha_duncan]: country and then we had the international financial Reporting standards

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[samantha_duncan]: that kind of harmonized a lot of those for a lot of countries. I kind of

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[samantha_duncan]: feel like E, s. G

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[samantha_duncan]: and sustainability is in this similar like disparate phase where there's

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[samantha_duncan]: actually so many elements of social and environmental performance

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[samantha_duncan]: and I like to talk about like five major ones. but like even just water

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[samantha_duncan]: waste,

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[samantha_duncan]: climate

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[samantha_duncan]: jobs, and like people with access to services like those are five things.

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[samantha_duncan]: They're actually quite different

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[samantha_duncan]: and I think because we haven't really deconstructed that well yet, we kind

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[samantha_duncan]: of try and put a wrapper around it in Es G. And then as a result, you've

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[samantha_duncan]: got this rapper term that everyone' using. but it's kind of talking about

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[samantha_duncan]: different things for different people. I feel like we need a deconstruct it

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[samantha_duncan]: again, Kind of like an income statement was with revenue

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[samantha_duncan]: that profit. like put the climate, the waste, the water on the page, and

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[samantha_duncan]: then just get metriics for each of those deconstructed items. We could

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[samantha_duncan]: measure that comparably,

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[sloane]: that would be delightful. I mean as a user of those uh disclosure statements, I, I

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[sloane]: am often in the place where I'm like I am. you know, completely unclear on how to. I

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[sloane]: mean, like you know, you'll get like, really, really good and thoughtful reports

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[sloane]: that are three hundred pages long. Um, you know, or uh, you

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[sloane]: know, and and like I, I think the point about the evolution of counting standards is

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[samantha_duncan]: Yeahtally,

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[sloane]: really well taken. Like you know, every Sass company that's public right now is

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[sloane]: complaining about how revenue recognition standards changed for their kind of Sass

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[sloane]: product, And like all of a sudden, there' p, E ratios or skyrocketing and people are

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[sloane]: grumpy at them. Um, you know, I wonder like I want to go back to Ashbys to part, uh,

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[sloane]: foresee of Ashby's question and ask you about your time at Leaf Frog because you

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[sloane]: know that's a a space that like Uh, you know, Um, kind of a pioneer in impact

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[sloane]: investing. Um, you know and doing private market stuff. Obviously, I wonder if you

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[sloane]: could you could talk about what you found when you got there, Um, and how it

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[sloane]: contrasts to to to kind of what you find. Now.

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[samantha_duncan]: Yeah, absolutely, I will very happily talk about leap frogs. It's a

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[samantha_duncan]: fabulous company and if Anyon's listening here, they still exist. They're

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[samantha_duncan]: still fabulous. You can go find them. The Leaf Frog is basically a one of

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[samantha_duncan]: the first impacts investors in emerging markets. The fund launch. the first

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[samantha_duncan]: fund launched in two thousand and eight actually, with President Bill

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[samantha_duncan]: Clinton, Um. right at the peak of the financial crisis, and the goal of the

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[samantha_duncan]: strategy was really to generate top Corti financial returns

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[samantha_duncan]: with measurable social impact And anything. what Leafrog did really well.

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[samantha_duncan]: Is they defined that very clearly, Like they said, A goal of reaching

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[ash_b]: Mm.

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[samantha_duncan]: twenty five million low income people with access to insurance. Yeah,

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[samantha_duncan]: that's something that you can like. like my grandma could grab on to and be

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[samantha_duncan]: like. Oh, I get that you know, I know what that means. Um, and also it

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[samantha_duncan]: drove the entire investment strate, so every investment vessional in the

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[samantha_duncan]: fund knew that's what they were trying to achieve. Um, So Leapfrog actually

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[samantha_duncan]: went and did that. Um. And I was well, I had the lucky job of measuring our

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[samantha_duncan]: performance against those two goals on a quarterly basis,

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[samantha_duncan]: and the way that we did that Um, was really to back companies that actually

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[samantha_duncan]: provided low income people access to these services and asked them to

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[samantha_duncan]: report to us their performance on that k. p. I. And actually they had that

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[samantha_duncan]: data because that was their company. That was what they were doing. Um, so

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[samantha_duncan]: it actually wasn't that difficult to get

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[samantha_duncan]: the information from companies in terms of this is the metric we're looking

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[samantha_duncan]: for. Oh yeah, that's fine. We have it, but the challenge was just as like

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[samantha_duncan]: data drag of Okay, but can you send that to me an excel for ay, please. And

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[samantha_duncan]: um, then I'm going to combine it with my ten other expeel spadubs and turn

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[samantha_duncan]: that around to my investor and try and generate a report. That whole piece

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[samantha_duncan]: of work which is automated on the financial side is. I think what's like

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[samantha_duncan]: hindering a lot of the impact measurement on the impact side, Not really

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[samantha_duncan]: the fact that the data doesn't exist more that it's like hard to kind of

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[samantha_duncan]: get into a usable format.

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[sloane]: Yeah, it's like it's not that the operator of the company doesn't know that they're

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[sloane]: serving the people that they set out to see tos. It's that you know the the data

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[sloane]: doesn't necessarily exist in a standardized convertible framework. Um, you know, and

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[sloane]: like I, I think that be as we ▁zooe out beyond impact investing right like the? You

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[sloane]: know, If you think about just a standard growth company today,

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[sloane]: Um,

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[samantha_duncan]: Yeah,

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[sloane]: like literally, anything like you know. Think like a ▁zen desk forman sake. Um, you

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[sloane]: know which uh at you know, customer service, C or M. May you know? Maybe it's maybe

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[sloane]: it's the Newtline thing. Maybe not, but that company, you know, the majority of its

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[sloane]: assets are intangible. The majority of its assets are related to Uh, kind of like

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[sloane]: these nonfancial metrics. I I wonder if you could talk about how like people are

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[sloane]: using E d data now to kind of get a better window into that. That sort of stuff.

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[samantha_duncan]: yeah, yeah, I think this is such a good lens on this whole topic, because I

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[samantha_duncan]: think you've got the lens of e, s g and sustainability data. That's like we

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[samantha_duncan]: want to solve the planet's problems and take it it from a social point of

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[samantha_duncan]: view. But then I think if you just take the pure financial ends and

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[samantha_duncan]: intangible value and company value, we're kind of in this world where're

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[samantha_duncan]: just getting more information on the value that companies are driving

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[samantha_duncan]: instead of just a rote set of financial statements. It's all nonfancial

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[samantha_duncan]: data. So, yeah, things like employee retention, Um, I mean, even turno, a

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00:22:32,250 --> 00:22:36,010

[samantha_duncan]: kind of gender diversity board diversity, kind of tell you just a little

405

00:22:36,090 --> 00:22:39,450

[samantha_duncan]: bit more about how a company is made up, and the way they make decisions

406

00:22:39,530 --> 00:22:43,690

[samantha_duncan]: Who makes those decisions? Uh, all those little bits and pieces that can

407

00:22:44,330 --> 00:22:50,090

[samantha_duncan]: start to, I guess, indicate our drivers of intangible value, Um, today, I

408

00:22:50,090 --> 00:22:53,530

[samantha_duncan]: don't think we're getting to full information on the drivers of intangible

409

00:22:53,770 --> 00:22:56,650

[samantha_duncan]: value, but at least we're like piecing that apart a little bit more than

410

00:22:56,970 --> 00:22:58,570

[samantha_duncan]: just financial statements.

411

00:22:58,900 --> 00:22:59,900

[ash_b]: I love the the

412

00:23:00,880 --> 00:23:05,280

[ash_b]: comment earlier you made about like your your grandma can like wrap your head around

413

00:23:05,520 --> 00:23:09,920

[ash_b]: this. Because when I think of Um, impact and its difference with

414

00:23:10,960 --> 00:23:13,520

[ash_b]: e s g, I think of storytelling.

415

00:23:14,560 --> 00:23:18,720

[ash_b]: And and so I want to ask you a question about. Like the difference between e, s g and

416

00:23:18,640 --> 00:23:23,920

[ash_b]: and outcomes data. Um, and when I think of e s g, data and and I'll let you answer.

417

00:23:24,240 --> 00:23:29,360

[ash_b]: But I, I think of like policies, and it's really hard to tell a freaking story. Like

418

00:23:29,680 --> 00:23:35,600

[ash_b]: this company has a policy around gender diversity. You know that doesn't resonate in

419

00:23:35,680 --> 00:23:39,360

[ash_b]: the same way, and I know, like in talking to you over the years, you're really

420

00:23:39,680 --> 00:23:44,480

[ash_b]: focused on the outcomes and so does the outcome data. then allow you to tell stories.

421

00:23:44,640 --> 00:23:48,960

[ash_b]: and like, give us a little bit of a sense Like what those differences are, and how

422

00:23:49,200 --> 00:23:54,160

[ash_b]: like net purpose avoids. Like that policy stuff, or if you're doing it like how do

423

00:23:54,180 --> 00:23:55,180

[ash_b]: you do it differently?

424

00:23:58,490 --> 00:24:04,490

[samantha_duncan]: Yeah, fabulous, su, um. Yeah, there is this kind of e s g connotation which

425

00:24:04,730 --> 00:24:07,290

[samantha_duncan]: has historically meant and referred to

426

00:24:08,490 --> 00:24:14,010

[samantha_duncan]: policy based. Yes, No answers to questions. Um, and I think what having

427

00:24:14,250 --> 00:24:18,170

[samantha_duncan]: grown up in this industry, What's really tough about that to deal with is

428

00:24:18,650 --> 00:24:22,890

[samantha_duncan]: like classic example. Do you have a gender diversity policy? Yes or no.

429

00:24:23,290 --> 00:24:26,890

[samantha_duncan]: That would have been a question on the Dow Jone Sustainability Index or

430

00:24:27,050 --> 00:24:30,730

[samantha_duncan]: whatever for a company to answer From an e s g perspective.

431

00:24:32,090 --> 00:24:36,810

[samantha_duncan]: It's much simpler to just to know how many women you're actually hiring

432

00:24:38,490 --> 00:24:39,610

[samantha_duncan]: like That's the outcome

433

00:24:38,730 --> 00:24:40,090

[sloane]: Yeah, you can see that from space,

434

00:24:41,860 --> 00:24:42,860

[ash_b]: You mean

435

00:24:42,110 --> 00:24:43,110

[samantha_duncan]: exactly

436

00:24:42,420 --> 00:24:43,420

[ash_b]: you can count,

437

00:24:45,370 --> 00:24:49,930

[sloane]: Simply go out like them and it's like Oh, cool. there are women and there people

438

00:24:50,090 --> 00:24:51,290

[sloane]: with melo in Wow,

439

00:24:51,440 --> 00:24:53,520

[ash_b]: but they have a palicylu.

440

00:24:58,730 --> 00:25:00,330

[samantha_duncan]: exactly. So I kind of feel like

441

00:25:01,610 --> 00:25:06,730

[samantha_duncan]: that's the difference. Outcomes are like quantitative facts that you can

442

00:25:07,290 --> 00:25:10,650

[samantha_duncan]: understand. and I think, By the way at leapfrog, we really thought hard

443

00:25:10,890 --> 00:25:13,770

[samantha_duncan]: about that Like the fact that our goal was a number of people with access

444

00:25:13,850 --> 00:25:17,130

[samantha_duncan]: to insurance. Like everyone knows what that means. I think if we had have

445

00:25:17,210 --> 00:25:18,570

[samantha_duncan]: said a goal that said A,

446

00:25:19,610 --> 00:25:24,730

[samantha_duncan]: on e, s. G. people would like, Okay, Um, I don't really know to do with

447

00:25:24,890 --> 00:25:27,690

[samantha_duncan]: that, but let me try and figure that out for a couple of months before I

448

00:25:27,770 --> 00:25:31,370

[samantha_duncan]: build an investment strategy around it. Um, so yeah, I think the simplicit

449

00:25:31,610 --> 00:25:35,690

[samantha_duncan]: basically outcomes are quantitative facts that measure actual performance

450

00:25:36,250 --> 00:25:41,130

[samantha_duncan]: on a sustainability topic versus a policy which measures really an input

451

00:25:41,450 --> 00:25:46,330

[samantha_duncan]: into achieving the performance. Um and again, just to come back to the

452

00:25:46,570 --> 00:25:50,730

[samantha_duncan]: financial analogy like, I always think It's strange because I would never

453

00:25:50,970 --> 00:25:53,930

[samantha_duncan]: like ask Amazon if they have a policy to generate

454

00:25:54,170 --> 00:25:58,650

[samantha_duncan]: revenue right, like, I kind of want to know what their revenue is.

455

00:25:54,180 --> 00:25:55,180

[ash_b]: totally

456

00:25:59,690 --> 00:26:03,690

[samantha_duncan]: Um, so that's where I feel like this transition is happening and I think

457

00:26:03,850 --> 00:26:07,530

[samantha_duncan]: actually a lot of e, s, g, data you know, just to give full credit to the

458

00:26:07,610 --> 00:26:11,530

[samantha_duncan]: space and the evolution. The reason why it happened that way is because

459

00:26:11,770 --> 00:26:15,290

[samantha_duncan]: there was no quantitative data or they. We didn't have as much contsative

460

00:26:15,450 --> 00:26:20,010

[samantha_duncan]: data as we do today. so we can't to build a way to ask companies what they

461

00:26:20,090 --> 00:26:23,530

[samantha_duncan]: were doing on these topics to assess how they were doing. I just think

462

00:26:23,610 --> 00:26:27,210

[samantha_duncan]: we're in a very different space now where we can actually use the

463

00:26:27,290 --> 00:26:31,930

[samantha_duncan]: quantitative data on performance to assess performance versus intent.

464

00:26:31,440 --> 00:26:37,840

[ash_b]: so real. Quite before you jump your, I'm going to put a a bouny out there, free free

465

00:26:38,080 --> 00:26:43,440

[ash_b]: money mug, free, free money, mugged to the first financial anyistt, That asks a

466

00:26:43,520 --> 00:26:45,440

[ash_b]: corporate Ceo if they have a

467

00:26:45,190 --> 00:26:46,190

[sloane]: Oh god,

468

00:26:45,600 --> 00:26:48,320

[ash_b]: policy Oer revenue. You can.

469

00:26:48,270 --> 00:26:49,270

[sloane]: Oh my god.

470

00:26:48,560 --> 00:26:52,400

[ash_b]: You could lump it in with your question. if they have a policy on gender diversity.

471

00:26:52,890 --> 00:26:58,250

[sloane]: yeah, yeah, yeah, so uh yeah, great quarter, guys, Um, you know, I just wonder. Im

472

00:26:58,330 --> 00:26:59,690

[sloane]: curious like what's your policy?

473

00:26:59,360 --> 00:27:01,440

[ash_b]: What's your policy on revenue? Now

474

00:27:01,530 --> 00:27:06,490

[sloane]: Would you consider do? Are you pro revenue or like? what? Um, Yeah,

475

00:27:05,680 --> 00:27:10,240

[ash_b]: do it, and you get a free mugry, Your next question.

476

00:27:09,790 --> 00:27:10,790

[sloane]: yeah,

477

00:27:11,690 --> 00:27:15,210

[sloane]: I. I mean, actually, I. if if you do it, I'll I'll go even one further than Ashby.

478

00:27:15,290 --> 00:27:19,370

[sloane]: We will like take your photo. and in the way that people treat photos of like Third

479

00:27:19,530 --> 00:27:24,410

[sloane]: World politicians, Uh, will make a page for you like a digital shrine on the free

480

00:27:23,360 --> 00:27:25,600

[ash_b]: You know, what will create an This is.

481

00:27:24,190 --> 00:27:25,190

[sloane]: money.

482

00:27:27,040 --> 00:27:31,200

[ash_b]: that would be artistic Cre, T for you, non token,

483

00:27:31,130 --> 00:27:36,010

[sloane]: Yeah, exactly y, you know I. I. I think like one of the things that comes with a lot

484

00:27:36,090 --> 00:27:39,450

[sloane]: of this. you know. Kind of I. You know, we've basically we're riffing on the

485

00:27:39,450 --> 00:27:43,530

[sloane]: absurdity. Sometimes that people have you. That comes up when people are like asking

486

00:27:43,690 --> 00:27:46,970

[sloane]: me is like. Well, yeah, so you know Like would you consider like? Are you going to

487

00:27:47,050 --> 00:27:51,610

[sloane]: stop destroying the world? Like in three years and five years, or you know? Um, like

488

00:27:51,690 --> 00:27:55,050

[sloane]: I, I, I think that that's relevant to a lot of people you know. And like you know,

489

00:27:55,210 --> 00:27:58,730

[sloane]: our home is at, like the transition Pathway initiative, for instance, ask a question

490

00:27:58,890 --> 00:28:03,370

[sloane]: like Do you guys use an internal pres Carbon? And that that's a group that does you

491

00:28:01,040 --> 00:29:59,360

[ash_b]: ssssssssssssss.

492

00:28:03,450 --> 00:28:06,730

[sloane]: know. They. They basically take the biggest deitters on the public markets and then

493

00:28:06,730 --> 00:28:10,090

[sloane]: they're like. Okay, Well, you know, let's you know. send them all a questionnaire.

494

00:28:10,250 --> 00:28:14,570

[sloane]: Allow people to evaluate them Um, you know and I guess it's helpful for people who

495

00:28:14,570 --> 00:28:19,370

[sloane]: are trying to pick the least bad oil company. Um, you know, but for people like you

496

00:28:16,910 --> 00:28:17,910

[samantha_duncan]: Mhm.

497

00:28:19,370 --> 00:28:23,050

[sloane]: know, do you see a material distinction between that sort of analysis like, let's

498

00:28:23,130 --> 00:28:28,810

[sloane]: pick the least bad oil company? Um, and you know kind of like. I guess what you

499

00:28:28,890 --> 00:28:33,610

[sloane]: could call it a purer or more innocent analysis. Uh, like let's make the most

500

00:28:33,430 --> 00:28:34,430

[sloane]: impact.

501

00:28:37,050 --> 00:28:40,570

[samantha_duncan]: Yeah, yeah, it's an interesting question. Um, and Don me wrong. I think

502

00:28:40,650 --> 00:28:44,650

[samantha_duncan]: there's always. I mean we investors. there's always you. An infinite amount

503

00:28:44,730 --> 00:28:47,770

[samantha_duncan]: of analysis you could do, qualitative and quantitative and consative.

504

00:28:47,930 --> 00:28:50,890

[samantha_duncan]: Definitely isn't the answer to everything, and doesn't capture everything.

505

00:28:51,930 --> 00:28:57,290

[samantha_duncan]: I think. Even in that example, like with an oil company indicators that are

506

00:28:58,490 --> 00:29:02,810

[samantha_duncan]: specified by the sustainable Development goals, like megaad hours of

507

00:29:02,890 --> 00:29:08,890

[samantha_duncan]: renewable energy generated, versus you know, fossil fuel generated energy,

508

00:29:09,130 --> 00:29:13,770

[samantha_duncan]: for example, and looking at how that mix changes over time is probably a

509

00:29:13,850 --> 00:29:18,970

[samantha_duncan]: better way of assessing an oil company's transition to cleaner fuels than

510

00:29:19,690 --> 00:29:21,130

[samantha_duncan]: policies around, like

511

00:29:22,410 --> 00:29:26,010

[samantha_duncan]: gender diversity or their transition or their goals around time now, I

512

00:29:26,010 --> 00:29:28,810

[samantha_duncan]: don't think it's the anything I think like. Actually, the biggest topic at

513

00:29:28,810 --> 00:29:34,330

[samantha_duncan]: the moment is given the net, ▁zero goals and climate emergency. What the

514

00:29:34,410 --> 00:29:38,730

[samantha_duncan]: goals are that a company actually has, so you can nott just look at their

515

00:29:38,970 --> 00:29:42,650

[samantha_duncan]: performance today, but chart their growth or their de growrowth in

516

00:29:42,730 --> 00:29:47,850

[samantha_duncan]: emissions from now out to twenty, thirty, twenty, fifty, twenty, sixty. And

517

00:29:48,010 --> 00:29:51,370

[samantha_duncan]: those are at the moment, Like having questions with the Ceos of these

518

00:29:51,530 --> 00:29:55,610

[samantha_duncan]: companies and saying What is your plan? What is your path? Not just what's

519

00:29:55,690 --> 00:30:00,730

[samantha_duncan]: your performance today. So, yeah, I mean that those type of Um. qualitative

520

00:30:00,890 --> 00:30:03,850

[samantha_duncan]: questions are important, but I would expect those c, e Os to be setting

521

00:30:04,170 --> 00:30:08,250

[samantha_duncan]: quantitative targets, just like they said, quantitative targets on

522

00:30:08,390 --> 00:30:09,390

[samantha_duncan]: financial formats.

523

00:30:08,890 --> 00:30:12,090

[sloane]: Yeah, like the Free Money Board, meaning that we had right before this podcast where

524

00:30:12,090 --> 00:30:15,050

[sloane]: we're like, Oh, we've been having audio issues like vet a

525

00:30:15,100 --> 00:30:16,100

[ash_b]: y, y.

526

00:30:15,130 --> 00:30:18,890

[sloane]: shambles, Like, do we plan to avoid the to get around that over time, or

527

00:30:19,040 --> 00:30:20,560

[ash_b]: We need a policy. Y.

528

00:30:19,050 --> 00:30:22,010

[sloane]: we just sort of, uh, we have a po. We have a policy of working

529

00:30:21,700 --> 00:30:22,700

[ash_b]: Yeah,

530

00:30:22,170 --> 00:30:27,050

[sloane]: on it. Uh, well, let's talk about net purposecause. Uh, you always ▁zoom in on what

531

00:30:27,130 --> 00:30:31,290

[sloane]: you're doing specifically. And and one of the things that jumps out on the site is

532

00:30:31,850 --> 00:30:35,450

[sloane]: you know that you're not making another framework which is quite welcome because

533

00:30:35,690 --> 00:30:40,730

[sloane]: there are many of them. Um, you know, and I, I, I guess you know. You sort of note

534

00:30:40,810 --> 00:30:44,490

[sloane]: that one of the uses of your platform is that standard, a standard setter. You know,

535

00:30:44,490 --> 00:30:49,210

[sloane]: if we were to create the free money, E, s. G, you know. whatever, Um, because

536

00:30:48,910 --> 00:30:49,910

[samantha_duncan]: Mhm.

537

00:30:49,610 --> 00:30:52,330

[sloane]: you know we hate ourselves and whatever, uh,

538

00:30:52,080 --> 00:30:54,960

[ash_b]: trademark. All that that was great. That's great marketing.

539

00:30:56,000 --> 00:30:58,560

[ash_b]: He. s. do whatever because we hate ourselves.

540

00:30:56,000 --> 00:30:58,560

[ash_b]: He. s. do whatever because we hate ourselves.

541

00:30:56,010 --> 00:30:57,210

[sloane]: yeah, yeah, yeah, yeah, th. the

542

00:31:01,450 --> 00:31:05,450

[sloane]: yeah. exactly. we were to create the history. whatever framework, Uh, we could log

543

00:31:05,610 --> 00:31:10,490

[sloane]: in that purpose and use your platform To you know, ha, identify opportunities to

544

00:31:10,490 --> 00:31:14,010

[sloane]: converge it with other regulatory frameworks. Can you talk about why that's

545

00:31:14,250 --> 00:31:16,090

[sloane]: important and how that might work on the platform?

546

00:31:18,010 --> 00:31:22,970

[samantha_duncan]: Yes, absolutely thanks, Sloan. Um. So maybe just a word of context as to

547

00:31:23,050 --> 00:31:29,210

[samantha_duncan]: why we're doing that as well. The way we see our role here is we're in this

548

00:31:29,370 --> 00:31:34,650

[samantha_duncan]: moment where we have about a third of all the world's capital committed to

549

00:31:34,810 --> 00:31:40,570

[samantha_duncan]: investing sustainably offer impact or using e, s G, which might be

550

00:31:40,650 --> 00:31:43,770

[samantha_duncan]: confusing. but we take that from an optimistic lens. To say, there's a lot

551

00:31:43,770 --> 00:31:46,490

[samantha_duncan]: of investors that want to do something about this, and there's enough

552

00:31:46,650 --> 00:31:49,050

[samantha_duncan]: emergencies that we need to do something about.

553

00:31:50,490 --> 00:31:53,770

[samantha_duncan]: So, in that moment when you look at getting that done,

554

00:31:54,890 --> 00:31:59,130

[samantha_duncan]: Um, we can't really ask investors to make different decisions until they

555

00:31:59,210 --> 00:32:02,970

[samantha_duncan]: have the data. They need to do that, and getting the data has a couple of

556

00:32:03,050 --> 00:32:06,890

[samantha_duncan]: different elements. One is defining what we should measure, which a lot of

557

00:32:06,970 --> 00:32:11,370

[samantha_duncan]: standard setting bodies have done a lot of work on over a lot of years, and

558

00:32:11,450 --> 00:32:16,570

[samantha_duncan]: we are seeing convergence, which is a really exciting thing, Um. But the

559

00:32:16,650 --> 00:32:21,050

[samantha_duncan]: second is even when we achieve convergence, we have a thirty billion dollar

560

00:32:21,290 --> 00:32:25,050

[samantha_duncan]: financial data industry today that underpins financial investment

561

00:32:25,370 --> 00:32:30,010

[samantha_duncan]: decisions. Um, and that exists because investors don't have the time to

562

00:32:30,090 --> 00:32:33,610

[samantha_duncan]: aggregate their own data and punch numbers from Ped F reports into their

563

00:32:33,690 --> 00:32:38,090

[samantha_duncan]: Excel spreadsheets. You need that technology to underpin the decision

564

00:32:38,110 --> 00:32:39,110

[samantha_duncan]: making process.

565

00:32:39,850 --> 00:32:43,370

[samantha_duncan]: If you look at the shift in capital, then from financial to social and

566

00:32:43,530 --> 00:32:47,610

[samantha_duncan]: environmental performance, we just don't have that infrastructure built yet

567

00:32:48,090 --> 00:32:52,490

[samantha_duncan]: to do that effortlessly, So our mission is literally make impact

568

00:32:52,730 --> 00:32:55,210

[samantha_duncan]: measurement effortless for every investor of the world,

569

00:32:56,570 --> 00:33:00,570

[samantha_duncan]: And when we say, think about standards, Um, we're building the data

570

00:33:00,730 --> 00:33:04,170

[samantha_duncan]: infrastructure, not the standards, So what we would love to see is all

571

00:33:04,330 --> 00:33:09,370

[samantha_duncan]: these standards they converge, And what we do is we kind of map, Um, the

572

00:33:09,450 --> 00:33:12,170

[samantha_duncan]: standards all the standards today, and we put them on one page

573

00:33:13,290 --> 00:33:16,730

[samantha_duncan]: and out of that mapping. Drops a bunch of data points that are actually

574

00:33:16,970 --> 00:33:21,610

[samantha_duncan]: really similar, which is why I think we're so close to convergence and we

575

00:33:21,770 --> 00:33:26,490

[samantha_duncan]: just populate those fields with data. We don't kind of apine on what the

576

00:33:26,570 --> 00:33:30,010

[samantha_duncan]: standards should be. But what's cool out of that is that like a standard,

577

00:33:30,170 --> 00:33:33,450

[samantha_duncan]: seter, could come to the nep of a platform and look at all the data points

578

00:33:33,530 --> 00:33:36,810

[samantha_duncan]: and see how many companies are actually disclosing. What, Like you know,

579

00:33:36,890 --> 00:33:40,490

[samantha_duncan]: you guys are prescribing this disclosed datapo. Only two percent of

580

00:33:40,570 --> 00:33:43,610

[samantha_duncan]: companies in our universe are actually putting any data out on there. Maybe

581

00:33:43,850 --> 00:33:46,730

[samantha_duncan]: you should consider like dropping that from your list, because like eighty

582

00:33:46,890 --> 00:33:51,050

[samantha_duncan]: five percent of companies are disclosing this one. For example. So that's a

583

00:33:51,130 --> 00:33:54,490

[samantha_duncan]: way that we think that we could help the standardzeing process just by

584

00:33:54,570 --> 00:33:58,410

[samantha_duncan]: providing transparency on what data is out there, and as a result, like

585

00:33:58,490 --> 00:34:02,090

[samantha_duncan]: what our company is finding it possible to report on and what they're not.

586

00:34:02,160 --> 00:34:06,560

[ash_b]: It's really interesting. First off to like, remind everybody that a third of the

587

00:34:06,640 --> 00:34:11,280

[ash_b]: capital in the world is like being invested in in this way. and like that. these

588

00:34:12,400 --> 00:34:17,840

[ash_b]: outcomes data don't exist. Like to me, there's like a huge disconnect right, and part

589

00:34:18,000 --> 00:34:19,760

[ash_b]: of me, the the likekeeptic,

590

00:34:19,470 --> 00:34:20,470

[samantha_duncan]: Yeah,

591

00:34:19,920 --> 00:34:24,320

[ash_b]: and me wonders. Did a third of that capital make that commitment Because they knew

592

00:34:24,560 --> 00:34:29,440

[ash_b]: there was no actual measurement. You know, like they could just like. Oh, it's all

593

00:34:29,600 --> 00:34:33,120

[ash_b]: policy based crap anyway, so we'll just keep doing what we're doing and our marketing

594

00:34:33,200 --> 00:34:38,000

[ash_b]: people get to say that we're sustainable because it's all crap. So that's thekeptic,

595

00:34:38,720 --> 00:34:40,480

[ash_b]: Let's put that. let's put that human

596

00:34:40,230 --> 00:34:41,230

[samantha_duncan]: totally

597

00:34:40,560 --> 00:34:44,480

[ash_b]: being to decide. now. The the thing I'm really interested in You're building

598

00:34:44,640 --> 00:34:49,520

[ash_b]: outcomes. Like when you talk to the, I guess your customers like What are they most

599

00:34:49,840 --> 00:34:54,880

[ash_b]: excited about? Is it the climate angle, which feels like it's everywhere. Um, or is

600

00:34:55,040 --> 00:34:58,960

[ash_b]: it like cause? you mentioned. like the five themes that you're really interested in

601

00:34:59,120 --> 00:35:04,160

[ash_b]: access to services? You know all that kind of stuff. So honestly like what is like

602

00:35:04,320 --> 00:35:09,120

[ash_b]: the most interesting thing that they want out of your data. And how are they using

603

00:35:08,820 --> 00:35:09,820

[ash_b]: it?

604

00:35:13,690 --> 00:35:18,650

[samantha_duncan]: yeah. So, I mean, I think they are basically looking. so our clients today

605

00:35:18,890 --> 00:35:23,770

[samantha_duncan]: are fund managers that manage sustainable and impact portfolios and what

606

00:35:23,930 --> 00:35:29,770

[samantha_duncan]: they're looking for is a way to report as rigorously on those outcomes or

607

00:35:29,930 --> 00:35:34,010

[samantha_duncan]: those indicators as they do on their financial performance. And you're

608

00:35:34,090 --> 00:35:38,330

[samantha_duncan]: right, Ashby. I mean, like most of the ninety trillion, or the one third of

609

00:35:38,410 --> 00:35:40,810

[samantha_duncan]: the world's capital that says they're committed to this, is really

610

00:35:40,890 --> 00:35:44,970

[samantha_duncan]: committed to e, s, G, which is largely a lot of policies. Um.

611

00:35:45,710 --> 00:35:46,710

[samantha_duncan]: still,

612

00:35:47,290 --> 00:35:51,610

[samantha_duncan]: but I don't know if you sit read and detail the E U regulation on this

613

00:35:51,690 --> 00:35:53,370

[samantha_duncan]: topic, but it's all quantitative,

614

00:35:53,380 --> 00:35:54,380

[ash_b]: That is fabulous.

615

00:35:53,850 --> 00:35:57,930

[samantha_duncan]: which is fabulous. So they're all going to have to. Yeah, everyone, one's

616

00:35:58,090 --> 00:36:01,930

[samantha_duncan]: going to have to go in that direction. Um, and so I think what our clients

617

00:36:02,010 --> 00:36:07,850

[samantha_duncan]: were looking for is measurable performance, quantitative performance. just

618

00:36:08,090 --> 00:36:11,770

[samantha_duncan]: like they have on financial performance. They are really interested in

619

00:36:11,850 --> 00:36:14,650

[samantha_duncan]: climate, and I think every investor in the world that's doing anything in

620

00:36:14,730 --> 00:36:18,650

[samantha_duncan]: sustainability has to be interested in that right now. Um. and I think

621

00:36:18,810 --> 00:36:24,650

[samantha_duncan]: they've got O K data on some climate metrics like Scope One and Scope, too.

622

00:36:24,810 --> 00:36:29,130

[samantha_duncan]: Although we've found more data just in a more detailed and thorough way

623

00:36:29,770 --> 00:36:34,250

[samantha_duncan]: from the same companies, Um than our peers on even those quite common

624

00:36:34,570 --> 00:36:38,410

[samantha_duncan]: metrics today. But what they' lacking is they're often looking to invest in

625

00:36:38,570 --> 00:36:43,930

[samantha_duncan]: solutions, so products and services that actually are producing things that

626

00:36:44,090 --> 00:36:49,290

[samantha_duncan]: could solve the climate crisis, like renewable energy, but also energy

627

00:36:49,450 --> 00:36:53,770

[samantha_duncan]: efficiency tools, building insulation like, Actually, you know, Um,

628

00:36:54,010 --> 00:36:57,130

[samantha_duncan]: building envelopes, things that are going to solve kind of the energy

629

00:36:57,290 --> 00:37:01,690

[samantha_duncan]: crisis from the demand side as well as supply side, et cetera, And we work

630

00:37:01,930 --> 00:37:04,810

[samantha_duncan]: to identify those solutions and also measure their

631

00:37:06,010 --> 00:37:09,850

[samantha_duncan]: see or two. Avoid it, for example, their impact in a quantitative way, so

632

00:37:09,930 --> 00:37:13,690

[samantha_duncan]: they can not just identify the solution, but measure the impact of

633

00:37:13,770 --> 00:37:17,690

[samantha_duncan]: investing in those solutions, And then I think we have a wider set like we

634

00:37:17,850 --> 00:37:19,130

[samantha_duncan]: actually cover. I kind of

635

00:37:19,100 --> 00:37:20,100

[ash_b]: Hm,

636

00:37:19,290 --> 00:37:20,730

[samantha_duncan]: summarized in five things. we

637

00:37:20,460 --> 00:37:21,460

[ash_b]: Hm,

638

00:37:20,890 --> 00:37:23,450

[samantha_duncan]: cover about ten themes today. But Um,

639

00:37:24,970 --> 00:37:27,690

[samantha_duncan]: Clliim is not the only thing everyone knows that water is going to be

640

00:37:27,850 --> 00:37:30,970

[samantha_duncan]: important next and waste, So don't just anchor on one, but seeal all the

641

00:37:31,050 --> 00:37:33,370

[samantha_duncan]: others as well. we provide that information to them too.

642

00:37:33,610 --> 00:37:36,730

[sloane]: Do you worry all about the way that that information went up, getting used in

643

00:37:36,810 --> 00:37:41,690

[sloane]: marketing? Be cause? The, I mean like the. there's a. um. I mean. I actually had to

644

00:37:41,690 --> 00:37:47,930

[sloane]: hold myself back from writing a big, like, kind of angry blog post about like a a

645

00:37:48,090 --> 00:37:49,370

[sloane]: major asset manager,

646

00:37:51,370 --> 00:37:57,930

[sloane]: Um, put out a uh, you know, like a, basically like a two page infographic about one

647

00:37:58,010 --> 00:38:02,410

[sloane]: of their largest dfunds that heavily implied that there was a direct implicate A

648

00:38:02,490 --> 00:38:08,250

[sloane]: direct result of Uh. making an allocation of this Etf would be the reduction in

649

00:38:08,570 --> 00:38:13,690

[sloane]: carbon. In other words, that by investing in this Ef carbon that would have

650

00:38:13,310 --> 00:38:14,310

[samantha_duncan]: M.

651

00:38:13,770 --> 00:38:18,090

[sloane]: been oitted would not have been omitted. Were A actually the? The? What the data

652

00:38:18,330 --> 00:38:23,770

[sloane]: said is that the carbon footprint of the companies in the portfolio differed from

653

00:38:24,170 --> 00:38:27,130

[sloane]: the carbon footprint in the in the companies of the indices?

654

00:38:28,510 --> 00:38:29,510

[samantha_duncan]: Yeah, yeah,

655

00:38:28,970 --> 00:38:32,970

[sloane]: You know, I. I assume you must run into people crossing that line left and right.

656

00:38:35,130 --> 00:38:38,650

[samantha_duncan]: yes, and this is like, I think a bit of the hardest part about this

657

00:38:38,890 --> 00:38:43,930

[samantha_duncan]: challenge at the moment. that. Um, like the way we work is we just well

658

00:38:44,250 --> 00:38:48,570

[samantha_duncan]: just, but we aggregate data and we provide that to people transparently but

659

00:38:48,650 --> 00:38:52,890

[samantha_duncan]: we don't prescribe how they should use it. We don't dont have visibility or

660

00:38:53,130 --> 00:38:57,050

[samantha_duncan]: any authority over how they publish their reports. I think that's a role

661

00:38:57,210 --> 00:39:01,530

[samantha_duncan]: where regulation can really help and needs to help, because the

662

00:39:01,690 --> 00:39:04,010

[samantha_duncan]: interpretation of this information. Yeah,

663

00:39:05,450 --> 00:39:07,530

[samantha_duncan]: is challenging right now. Um,

664

00:39:08,570 --> 00:39:10,970

[samantha_duncan]: and I think it's kind of like that. How do you

665

00:39:12,010 --> 00:39:16,490

[samantha_duncan]: not let perfect be the enemy of good in taking like micro steps, but also

666

00:39:16,650 --> 00:39:19,050

[samantha_duncan]: like get to perfect as quickly as possible, because

667

00:39:18,860 --> 00:39:19,860

[ash_b]: how do I

668

00:39:19,370 --> 00:39:22,890

[samantha_duncan]: people need to be able to make the decisions. So we do provide some

669

00:39:22,970 --> 00:39:26,330

[samantha_duncan]: guidance around reporting what we consider best practice. But ▁ultimately,

670

00:39:26,490 --> 00:39:28,410

[samantha_duncan]: we don't have your authority.

671

00:39:27,610 --> 00:39:31,770

[sloane]: Yeah, and if you tried to prescribe that you wouldn't have a business, Uh, yeah,

672

00:39:31,630 --> 00:39:32,630

[sloane]: yeah,

673

00:39:32,490 --> 00:39:35,690

[samantha_duncan]: No, and also, I also think it's I mean, so I think it's also.

674

00:39:36,810 --> 00:39:38,170

[samantha_duncan]: It's quite easy to

675

00:39:39,210 --> 00:39:42,650

[samantha_duncan]: ding a lot of these things and let there are a lot of things to do. To be

676

00:39:42,650 --> 00:39:44,810

[samantha_duncan]: honest, because there is a little up, but also

677

00:39:45,850 --> 00:39:51,130

[samantha_duncan]: it's quite hard. like for I don't know someone that's never thought about.

678

00:39:51,450 --> 00:39:55,610

[samantha_duncan]: not like, never learn this in school. never trained on the job to measure

679

00:39:56,010 --> 00:40:00,250

[samantha_duncan]: carbon emissions. Avoided of a portfolio, Kind of may be trying to do their

680

00:40:00,490 --> 00:40:04,010

[samantha_duncan]: best, but like God, it wrong. Who knows. I mean that's the like,

681

00:40:04,170 --> 00:40:07,290

[samantha_duncan]: optimistic, the on it and the pessimistic view, and I just don't think we

682

00:40:07,450 --> 00:40:10,650

[samantha_duncan]: know what is actually happening. I mean, I know for one that like working

683

00:40:10,810 --> 00:40:14,410

[samantha_duncan]: with investors the last ten years, an impact investing, even the most

684

00:40:14,570 --> 00:40:18,170

[samantha_duncan]: sophisticated. Um, it? It's not like effortless

685

00:40:19,290 --> 00:40:22,970

[samantha_duncan]: right, so it's really something that needs to all need to figured out.

686

00:40:22,060 --> 00:40:23,060

[ash_b]: I did want?

687

00:40:22,870 --> 00:40:23,870

[sloane]: that's all way.

688

00:40:23,200 --> 00:40:26,960

[ash_b]: I mean, I know where' we. We've taken you way longer than we promised we would, but

689

00:40:27,120 --> 00:40:31,040

[ash_b]: you're such an interesting topic and it comes up time and time again and and I think

690

00:40:31,120 --> 00:40:35,120

[ash_b]: the the last kind of comment and or question where we want to say is like these

691

00:40:35,360 --> 00:40:40,240

[ash_b]: frameworks. Part of me wonders if like the lack of frameworks is

692

00:40:41,520 --> 00:40:46,160

[ash_b]: useful for some of the more sophisticated investors that are using this data that

693

00:40:46,400 --> 00:40:47,680

[ash_b]: like to feel like they're

694

00:40:47,550 --> 00:40:48,550

[samantha_duncan]: Yeah,

695

00:40:47,760 --> 00:40:53,040

[ash_b]: building their process, and I'm often reminded of like back in the nineteen fifties,

696

00:40:53,360 --> 00:40:57,760

[ash_b]: when one of those big conglomerates started selling cakes in a box,

697

00:40:58,880 --> 00:41:04,560

[ash_b]: Um you? A? like they weren't selling any cakes in a box, because the the chefs at

698

00:41:04,640 --> 00:41:09,200

[ash_b]: home, which back then was usually women were' like this is cheating like I'm I'm just

699

00:41:09,280 --> 00:41:13,920

[ash_b]: putting the cake in in the bowl and mixing it with. Water like that's not cooking,

700

00:41:14,720 --> 00:41:17,920

[ash_b]: you know, And and what they figured out is they had to

701

00:41:17,550 --> 00:41:18,550

[samantha_duncan]: Yeah,

702

00:41:18,000 --> 00:41:21,280

[ash_b]: have the. the. The women put an egg in the box,

703

00:41:22,320 --> 00:41:26,960

[ash_b]: and just the addition of an egg for them made them feel like I'm cooking. There was

704

00:41:27,120 --> 00:41:31,200

[ash_b]: no need to put the egg in, but they added that to the ingredients list. so they

705

00:41:31,360 --> 00:41:35,520

[ash_b]: dumped the box in the bowl. They put an egg and water spun it. They had their cake.

706

00:41:35,680 --> 00:41:41,440

[ash_b]: It's sold like crazy in this case. Where am I going with this great question? Uh, in

707

00:41:41,520 --> 00:41:47,040

[ash_b]: this case like you're providing a really interesting product that like frankly,

708

00:41:47,200 --> 00:41:52,800

[ash_b]: doesn't k, need like it may not need the egg yet. Um, but the these organizs I don't

709

00:41:52,880 --> 00:41:56,400

[ash_b]: know where I'm going, but I think they want the egg right. Like the really

710

00:41:56,880 --> 00:41:59,040

[ash_b]: sophisticated. Like what I think

711

00:41:58,830 --> 00:41:59,830

[samantha_duncan]: absolutely

712

00:41:59,120 --> 00:42:02,400

[ash_b]: we're talking about F name workors is like we don't need an act like we're just

713

00:42:02,480 --> 00:42:06,320

[ash_b]: delivering the impact data analgy, making any sense, Anymo,

714

00:42:06,730 --> 00:42:08,090

[sloane]: Yeah, we will on a plant, bas,

715

00:42:07,950 --> 00:42:08,950

[samantha_duncan]: yes,

716

00:42:08,310 --> 00:42:09,310

[sloane]: substitute for an egg.

717

00:42:09,520 --> 00:42:12,560

[ash_b]: sorry, thisvest be good. Oh shi.

718

00:42:16,350 --> 00:42:17,350

[samantha_duncan]: exactly.

719

00:42:16,640 --> 00:42:19,440

[ash_b]: Anyway, my point is that lack of frameworks may,

720

00:42:19,920 --> 00:42:24,400

[ash_b]: the lack of Framx may actually like help you get early customers from the really

721

00:42:19,920 --> 00:42:24,400

[ash_b]: the lack of Framx may actually like help you get early customers from the really

722

00:42:19,930 --> 00:42:21,130

[samantha_duncan]: I got. I got it.

723

00:42:24,640 --> 00:42:28,720

[ash_b]: sophisticated people that are like. I can really use this data in my process,

724

00:42:24,640 --> 00:42:28,720

[ash_b]: sophisticated people that are like. I can really use this data in my process,

725

00:42:29,920 --> 00:42:33,840

[ash_b]: but the frameworks are then there to take it out to the masses. anyway. that was my

726

00:42:33,540 --> 00:42:34,540

[ash_b]: point.

727

00:42:36,730 --> 00:42:41,050

[samantha_duncan]: No. I totally agree by the way, and I actually think there this like thing

728

00:42:41,370 --> 00:42:42,650

[samantha_duncan]: happening at the moment where

729

00:42:43,850 --> 00:42:48,410

[samantha_duncan]: impacts and sustainable investors do like if they figured out a framework

730

00:42:48,570 --> 00:42:52,170

[samantha_duncan]: ahead of everyone else. They do look like they'. I mean they are they

731

00:42:52,410 --> 00:42:55,210

[samantha_duncan]: actually contributing to figing that at first of all, So that's helpful.

732

00:42:55,690 --> 00:42:59,610

[samantha_duncan]: But Um, people see it as a competitive differentitor, because other people

733

00:42:59,690 --> 00:43:03,290

[samantha_duncan]: haven't yet figured out their frameworks. I think if you fast forward five

734

00:43:03,450 --> 00:43:06,810

[samantha_duncan]: or ten years, though I hope we are in the same situation as we are in

735

00:43:06,970 --> 00:43:11,210

[samantha_duncan]: financial performance where you're an impact investor because you generated

736

00:43:11,610 --> 00:43:14,490

[samantha_duncan]: outsized impact, not because you measured it

737

00:43:14,340 --> 00:43:15,340

[ash_b]: Yeah,

738

00:43:15,130 --> 00:43:19,690

[samantha_duncan]: in a certain way. Um, and that's I think that performance differentiation

739

00:43:20,010 --> 00:43:24,490

[samantha_duncan]: that hasn't yet dropped. Like, Actually, you're an impact investor if

740

00:43:24,570 --> 00:43:28,090

[samantha_duncan]: you're actually outperforming on impact, not if you built a framework to

741

00:43:28,170 --> 00:43:32,570

[samantha_duncan]: measure it. And I think, By the way, people also are spending a lot of

742

00:43:32,810 --> 00:43:36,330

[samantha_duncan]: internal time on figuring this stuff out. and if they're investing actually

743

00:43:36,490 --> 00:43:40,330

[samantha_duncan]: that much human capital in figuring something out, they kind of want to use

744

00:43:40,570 --> 00:43:44,490

[samantha_duncan]: that investment in a way that like is differentiating. so yeah, there is

745

00:43:44,730 --> 00:43:49,130

[samantha_duncan]: that framework versus performance. I think kind of I P type thing happening

746

00:43:49,290 --> 00:43:52,810

[samantha_duncan]: at the moment. I think the long term is standardization hopefully, and you

747

00:43:52,810 --> 00:43:54,410

[samantha_duncan]: know, outperformance on performance.

748

00:43:54,180 --> 00:43:55,180

[ash_b]: agreed.

749

00:43:55,050 --> 00:43:57,770

[sloane]: I think that's a great place to leave it, cause, Yeah, I mean

750

00:43:58,810 --> 00:44:03,210

[sloane]: I. I think you know everyone hopes it bad. We can move past the like bureaucratic uh

751

00:44:03,450 --> 00:44:07,130

[sloane]: form filling out part, and you know, move towards the like, You know, Actually

752

00:44:07,190 --> 00:44:08,190

[sloane]: measuring how

753

00:44:07,630 --> 00:44:08,630

[samantha_duncan]: Yeah,

754

00:44:08,090 --> 00:44:10,010

[sloane]: good people are at doing the thing Part.

755

00:44:10,240 --> 00:44:12,080

[ash_b]: Yeah, are we making the world a better place

756

00:44:11,870 --> 00:44:12,870

[samantha_duncan]: exactly

757

00:44:12,320 --> 00:44:17,120

[ash_b]: and I think you know to close it close down here, I think with if you're successful

758

00:44:17,280 --> 00:44:20,400

[ash_b]: with Net purpose, we're actually going to have an answer for that, you know. Like,

759

00:44:20,560 --> 00:44:25,680

[ash_b]: are these investors actually driving positive impacts in the world, or are they just

760

00:44:25,760 --> 00:44:27,600

[ash_b]: putting you know, marketing

761

00:44:28,640 --> 00:44:30,640

[ash_b]: glosses out, pretending to

762

00:44:31,770 --> 00:44:35,610

[sloane]: Well, Yeah, that's so crucial cause, like I. I, I think a lot of the people that

763

00:44:35,850 --> 00:44:41,050

[sloane]: that we serve intend to S are people who don't trust markets at all, Uh, don't trust

764

00:44:40,910 --> 00:44:41,910

[samantha_duncan]: yeah.

765

00:44:41,210 --> 00:44:43,690

[sloane]: capitalism at all. Uh, you

766

00:44:43,310 --> 00:44:44,310

[samantha_duncan]: yeah,

767

00:44:43,770 --> 00:44:48,890

[sloane]: know, and like to to actually reach those people. Um, you know, you got to have like

768

00:44:48,970 --> 00:44:53,610

[sloane]: a pretty f. firm empirical underpinning, Um, you know, Uh,

769

00:44:53,590 --> 00:44:54,590

[samantha_duncan]: absolutely

770

00:44:53,930 --> 00:44:58,490

[sloane]: and and earn their trust, but thank you so much for taking the time to chat with us.

771

00:44:59,770 --> 00:45:03,370

[samantha_duncan]: all. Thank for having these has been really fun guys. And yes, we hope we

772

00:45:03,450 --> 00:45:07,770

[samantha_duncan]: can earn the trust of those inveestors. Then we can make a little dent in

773

00:45:07,510 --> 00:45:08,510

[samantha_duncan]: this problem

774

00:45:08,400 --> 00:45:09,680

[ash_b]: bigt, All right,

775

00:45:08,730 --> 00:45:10,410

[samantha_duncan]: so we can all have a same in world,

776

00:45:10,090 --> 00:45:12,250

[sloane]: big damn, big den willll. kill this problem

777

00:45:13,190 --> 00:45:14,190

[samantha_duncan]: big dent,

778

00:45:13,870 --> 00:45:14,870

[sloane]: by

779

00:45:14,330 --> 00:45:16,250

[samantha_duncan]: cool guys. What a great way to end

780

00:45:17,710 --> 00:45:18,710

[samantha_duncan]: by.

781

00:45:18,640 --> 00:45:20,080

[ash_b]: fabulous. Yeah,

782

00:45:18,810 --> 00:45:23,530

[sloane]: I. That's so good. that's so good. Uh, I mean we got to call Is like the related

783

00:45:23,690 --> 00:45:25,050

[sloane]: parties broadcast. You know what?

784

00:45:24,580 --> 00:45:25,580

[ash_b]: pretty soon,

785

00:45:26,320 --> 00:45:30,560

[ash_b]: pretty. so. uh, we've got our captain out for whatever our pirate out front. We' just

786

00:45:30,640 --> 00:45:34,400

[ash_b]: going toy be like. You should basically assume we're conflicted on everything we do.

787

00:45:34,590 --> 00:45:35,590

[sloane]: Yeah,

788

00:45:36,330 --> 00:45:37,370

[sloane]: shark, Pa's like, Ah,

789

00:45:38,220 --> 00:45:39,220

[ash_b]: This is

790

00:45:38,590 --> 00:45:39,590

[sloane]: we be.

791

00:45:39,200 --> 00:45:40,640

[ash_b]: radled with codlaxs.

792

00:45:41,610 --> 00:45:44,810

[sloane]: we be represented in a loose network of collaborators.

793

00:45:46,080 --> 00:45:51,200

[ash_b]: But here's the good news. that company is taking off like it is.

794

00:45:51,070 --> 00:45:52,070

[sloane]: Yeah,

795

00:45:51,520 --> 00:45:56,320

[ash_b]: That is real. So it's not just us putting in some random little company Net purposes

796

00:45:56,540 --> 00:45:57,540

[ash_b]: is crushing it. So,

797

00:45:58,010 --> 00:46:03,850

[sloane]: oh yeah, it. well and I, I think that the you know, the the role is so needed like

798

00:46:04,090 --> 00:46:07,690

[sloane]: the Um to have, like you know, Rod. I mean, because like you know, having diligence

799

00:46:07,930 --> 00:46:11,130

[sloane]: a bunch of you know. The I mean, I thought about paying seven thousand bucks for

800

00:46:11,210 --> 00:46:12,650

[sloane]: sustainallitics. Um,

801

00:46:13,850 --> 00:46:17,850

[sloane]: and like you know, I, I decided not to, because I, you know seven thousand dollars

802

00:46:18,010 --> 00:46:21,770

[sloane]: is a lot of money. But but also you know, because like the a lot of the their stuff

803

00:46:21,930 --> 00:46:26,650

[sloane]: kind of does it for you. And just like we were talking about, Um, it's like it's

804

00:46:26,810 --> 00:46:31,130

[sloane]: hard to feel confidence in a portfolio or in a process, a piece of your process that

805

00:46:31,130 --> 00:46:36,010

[sloane]: you essentially import, Um, rather than kind of kind of like, build yourself. And

806

00:46:36,090 --> 00:46:39,530

[sloane]: then you know later on you could think about importing something and go Okay, how

807

00:46:39,610 --> 00:46:44,010

[sloane]: does that map to what we're already doing? Um, but intellectly it's a lot easier to

808

00:46:44,010 --> 00:46:47,290

[sloane]: do it that way than than to go like, Ah, Yes, the nice people at M, s. C. I,

809

00:46:47,840 --> 00:46:52,160

[ash_b]: yeah, yeah, hearing you talk about spending seven thousand dollars on data reminds

810

00:46:51,860 --> 00:46:52,860

[ash_b]: me.

811

00:46:56,000 --> 00:46:57,200

[ash_b]: starting stuff is hard.

812

00:46:58,880 --> 00:47:00,080

[ash_b]: Oh, do we have a ▁jiggle.

813

00:46:59,770 --> 00:47:03,850

[sloane]: oh, oh, it. That's that's the wrong tickle. but yeah, starting stuff is hard. Let's

814

00:47:03,600 --> 00:47:07,760

[ash_b]: starting stuff is hard. This is the part of the show where we talk about how

815

00:47:03,710 --> 00:47:04,710

[sloane]: talk about it.

816

00:47:07,390 --> 00:47:08,390

[sloane]: Oh,

817

00:47:08,160 --> 00:47:10,240

[ash_b]: you start stuff. It's fricking hard.

818

00:47:12,000 --> 00:47:15,280

[ash_b]: And what's new? What's what's been hard this week? In the In the land

819

00:47:15,230 --> 00:47:16,230

[sloane]: oh God,

820

00:47:15,260 --> 00:47:16,260

[ash_b]: of Invest

821

00:47:16,160 --> 00:47:23,280

[ash_b]: Veganing. I experienced it though

822

00:47:17,690 --> 00:47:22,250

[sloane]: so the big thing that I've been dealing with is on boarding. Um, because you know I.

823

00:47:22,110 --> 00:47:23,110

[sloane]: I,

824

00:47:24,250 --> 00:47:27,930

[sloane]: you experience that you experience version One point. Oh, and thank you for going

825

00:47:28,150 --> 00:47:29,150

[sloane]: through that, uh,

826

00:47:29,120 --> 00:47:30,320

[ash_b]: I thought it was' that bad.

827

00:47:30,980 --> 00:47:31,980

[ash_b]: Maybe

828

00:47:31,550 --> 00:47:32,550

[sloane]: really, um,

829

00:47:31,760 --> 00:47:35,200

[ash_b]: on your side, it was hard, but on my side it felt pretty seamless.

830

00:47:36,170 --> 00:47:40,490

[sloane]: Well, it's I mean, I, I think that from a standpoint of Um, like you know, I'm

831

00:47:40,650 --> 00:47:44,250

[sloane]: trying to get out like a do press and do marketing and stuff like that. And and it's

832

00:47:44,330 --> 00:47:48,250

[sloane]: hard to feel confident that that investment of time and effort is worth it. If like,

833

00:47:48,490 --> 00:47:52,090

[sloane]: there's like a pretty solid potential that someone's going to bounce out once they

834

00:47:52,250 --> 00:47:59,370

[sloane]: actually develop the intent to open an account. Um, you know, so, um, I spent a lot

835

00:47:59,450 --> 00:48:04,330

[sloane]: of time over the last couple of s. Building a a Docu sign process that allows people

836

00:48:04,410 --> 00:48:08,810

[sloane]: to kind of you know, with self service forms, go out and complete the questionnaire,

837

00:48:09,530 --> 00:48:14,810

[sloane]: Um, and all of the forums at once in one sitting, Um, you know which which had been

838

00:48:15,130 --> 00:48:20,570

[sloane]: like, Which was a nightmare. Uh, to do. By the way, I, I had not realized how hard

839

00:48:20,810 --> 00:48:26,330

[sloane]: it was to work with Docu signed, or any of these E signed companies, like the Um.

840

00:48:26,650 --> 00:48:31,690

[sloane]: The software is buggy. it, it. it flips out. You know, applying conditional logic is

841

00:48:31,590 --> 00:48:32,590

[sloane]: a mess. sometimes,

842

00:48:33,530 --> 00:48:38,570

[sloane]: um, you know, and like, thank God, I, my partner as a software engineer and is good

843

00:48:38,650 --> 00:48:42,890

[sloane]: at computer because I was like. I literally. At one point, maybe two or three days

844

00:48:42,970 --> 00:48:46,170

[sloane]: ago, I was like so desponded and I was like I'm the worst person ever.

845

00:48:47,290 --> 00:48:52,890

[sloane]: No one will ever open an account here. Uh, and then you know, Clair C got on and and

846

00:48:52,890 --> 00:48:56,410

[sloane]: smooth it out and loan. Behold, while I was doing that, somebody who I have not

847

00:48:56,490 --> 00:48:58,730

[sloane]: spoken to yet opened an account. Um,

848

00:48:58,080 --> 00:49:00,640

[ash_b]: That's nus. That's a sign product market fit.

849

00:49:00,410 --> 00:49:05,290

[sloane]: that's a sign. Yep, Pro Market fit exactly. So what's up? Uh, what's up in your Uh?

850

00:49:05,450 --> 00:49:08,890

[sloane]: many enterprises? Uh, you know, hard hard things wise.

851

00:49:07,280 --> 00:49:14,960

[ash_b]: you know it. It was a hard week. Uh, and the thing about building companies is here's

852

00:49:15,120 --> 00:49:19,840

[ash_b]: the thing that's interesting when it's really hard. like truly hard, a little bit

853

00:49:20,000 --> 00:49:23,120

[ash_b]: like I had this week. You can't talk about it because

854

00:49:24,940 --> 00:49:25,940

[ash_b]: it's too hard.

855

00:49:26,250 --> 00:49:27,690

[sloane]: Yeah, fair fair,

856

00:49:27,600 --> 00:49:31,920

[ash_b]: That's the fascinating figure about this space right, because you know there, there

857

00:49:32,080 --> 00:49:34,480

[ash_b]: is a component of building things where

858

00:49:35,680 --> 00:49:39,200

[ash_b]: you have to continue with the momentum of success

859

00:49:38,950 --> 00:49:39,950

[sloane]: Yup,

860

00:49:39,680 --> 00:49:44,480

[ash_b]: and anything that kind of tarnishes that momentum. you need to. um,

861

00:49:45,920 --> 00:49:50,160

[ash_b]: you know, find a way to position. We've learned a lot yet we failed there, but we

862

00:49:50,240 --> 00:49:54,720

[ash_b]: pivoted and now we understand and like, I'll admit that this week was like a brutal

863

00:49:54,880 --> 00:49:56,000

[ash_b]: week for for some of

864

00:49:55,670 --> 00:49:56,670

[sloane]: Mm,

865

00:49:56,080 --> 00:49:59,040

[ash_b]: the stuff that I I've been working on, I wont tell,

866

00:50:00,240 --> 00:50:02,000

[ash_b]: maintain the mo momentum in that thing,

867

00:50:03,200 --> 00:50:08,720

[ash_b]: but it's the other part of that it. It's very humbling by the way, like as you're

868

00:50:08,420 --> 00:50:09,420

[ash_b]: probably

869

00:50:08,830 --> 00:50:09,830

[sloane]: Mhm,

870

00:50:09,200 --> 00:50:12,720

[ash_b]: experiencing and not humbling. Like the. I just want an award and I don't know what

871

00:50:12,800 --> 00:50:14,800

[ash_b]: to say, so I say I'm humbled. I mean humbled

872

00:50:14,670 --> 00:50:15,670

[sloane]: Y,

873

00:50:15,120 --> 00:50:19,040

[ash_b]: like wow. I don't think I'm as good at this as I thought it'. That kind of humbling

874

00:50:18,810 --> 00:50:19,850

[sloane]: do I even know anything?

875

00:50:20,400 --> 00:50:25,200

[ash_b]: exactly? Does anybody appreciate me? Um, look, I, I, I think

876

00:50:25,290 --> 00:50:26,890

[sloane]: I appreciate you, Ashby,

877

00:50:26,000 --> 00:50:30,080

[ash_b]: thank you and we are trying to build something you know. Um,

878

00:50:31,120 --> 00:50:35,440

[ash_b]: So so I think Like that is hard. And and that's the part of building this stuff where

879

00:50:35,600 --> 00:50:38,720

[ash_b]: you're like, you have to be ready for those negatives and you have to be ready to

880

00:50:38,720 --> 00:50:43,280

[ash_b]: swallow it and go back to people and say yes. We're still. We're still going great,

881

00:50:43,600 --> 00:50:45,040

[ash_b]: you know, even if in the back of

882

00:50:44,630 --> 00:50:45,630

[sloane]: Yup,

883

00:50:45,120 --> 00:50:49,120

[ash_b]: their mou your mind, you, ha, you have a few more doubts than maybe you did. Um, and

884

00:50:49,280 --> 00:50:53,040

[ash_b]: that, I think that's the part that like some people look at and say, is that

885

00:50:53,120 --> 00:50:57,520

[ash_b]: disengenuous. I don't think it is. I've come to terms with the fact that like when

886

00:50:57,600 --> 00:51:01,440

[ash_b]: you're trying to solve a big problem, which I think you and I are generally, you're

887

00:51:01,600 --> 00:51:06,320

[ash_b]: going to come across these moments where like you might not be the perfect person to

888

00:51:06,480 --> 00:51:08,160

[ash_b]: solve every problem. And

889

00:51:07,830 --> 00:51:08,830

[sloane]: Yep,

890

00:51:08,320 --> 00:51:12,880

[ash_b]: so you need help. And so part of getting help is maintaining the momentum so you can

891

00:51:12,960 --> 00:51:15,520

[ash_b]: enlist people. And so you know that

892

00:51:17,440 --> 00:51:21,040

[ash_b]: that's just an interesting thing I think I've come to terms with over the last six

893

00:51:21,200 --> 00:51:24,000

[ash_b]: years. That, like you have these incredible hard things

894

00:51:25,040 --> 00:51:28,720

[ash_b]: and you need to find a way to talk about those hard things in that like keep the

895

00:51:28,800 --> 00:51:30,160

[ash_b]: momentum going. So

896

00:51:30,810 --> 00:51:35,290

[sloane]: yup, Yup, That's so true and so real. I mean like I. I, I think, like you know with

897

00:51:35,610 --> 00:51:39,290

[sloane]: with building like you know a brick in Mo. Like not not brick and Mort, but like a,

898

00:51:39,370 --> 00:51:41,930

[sloane]: you know a business that is not about you know. picking which public companies

899

00:51:42,250 --> 00:51:49,210

[sloane]: didn'tvest Um, you know there is like, uh, I guess you know. Uh, A lot more happens

900

00:51:49,110 --> 00:51:50,110

[sloane]: under the veil

901

00:51:49,940 --> 00:51:50,940

[ash_b]: yeah,

902

00:51:50,270 --> 00:51:51,270

[sloane]: then

903

00:51:51,930 --> 00:51:55,770

[sloane]: you know what I mean. And and like the, If you're legitimately trying, I mean if

904

00:51:55,850 --> 00:51:58,650

[sloane]: you're out, you' trying to like slightly refine ad tech.

905

00:51:58,980 --> 00:51:59,980

[ash_b]: yeah,

906

00:51:59,370 --> 00:52:02,650

[sloane]: Uh, you know or whatever you know, I, the. then

907

00:52:04,020 --> 00:52:05,020

[ash_b]: yeah,

908

00:52:04,670 --> 00:52:05,670

[sloane]: um,

909

00:52:04,940 --> 00:52:05,940

[ash_b]: that that noise

910

00:52:07,120 --> 00:52:08,880

[ash_b]: is perfect for that the attack

911

00:52:08,910 --> 00:52:09,910

[sloane]: yeah, it.

912

00:52:09,120 --> 00:52:10,640

[ash_b]: innovators. Like what

913

00:52:10,730 --> 00:52:13,930

[sloane]: Yeah, it's I mean. it's a colossal waste of time. I mean from a f.

914

00:52:14,170 --> 00:52:19,210

[sloane]: from like a Yeah, for get, but like if you're out you're trying to. Do you know? an

915

00:52:14,220 --> 00:52:15,220

[ash_b]: society perspective?

916

00:52:19,290 --> 00:52:22,650

[sloane]: element of like pure. I, I mean, actually, I, You know a company I'll talk about

917

00:52:22,810 --> 00:52:25,690

[sloane]: that is in the Uh. investing in portfolio went public

918

00:52:25,380 --> 00:52:26,380

[ash_b]: Oh

919

00:52:26,090 --> 00:52:32,410

[sloane]: today, Uh, November seventeenth, Uh, or through Sp, um, Ginko Bioworks, Um, is a the

920

00:52:32,650 --> 00:52:38,010

[sloane]: kind of programmable sales company Um, You know, so they started an M. I, t founded

921

00:52:38,170 --> 00:52:43,210

[sloane]: by this like legendary guy. Um, you know five person founding team. It's great. One

922

00:52:43,210 --> 00:52:46,090

[sloane]: of the reasons that it's in the portfolio and then I really love them is that they

923

00:52:46,090 --> 00:52:50,730

[sloane]: were incredibly candid about how much their shit socked five years ago. Um, you

924

00:52:50,810 --> 00:52:54,730

[sloane]: know, and like the Y, you know, like in a ▁q and a they'. Like what. Let's someone

925

00:52:54,890 --> 00:52:59,050

[sloane]: ask them what's the hardest thing that you've You've dealt with Um. and the c e o

926

00:52:59,210 --> 00:53:01,610

[sloane]: was like. Well, there is that molement where everyone almost ▁quit.

927

00:53:04,980 --> 00:53:05,980

[ash_b]: yeah, yeah,

928

00:53:05,770 --> 00:53:12,170

[sloane]: you know, and like the, and that candor that realism is so appreciated in. you know,

929

00:53:12,490 --> 00:53:17,370

[sloane]: Uh, like assessing. you know management, you know at at this stage, but like at the

930

00:53:17,690 --> 00:53:21,130

[sloane]: you know the stage they were at four years ago, I'm sure it was like a huge problem

931

00:53:21,450 --> 00:53:24,970

[sloane]: because you know they, they could have had. Yeah, I mean, there was sort of a go

932

00:53:25,130 --> 00:53:30,810

[sloane]: nogo decision that investors were making, you know as they went around to to you

933

00:53:30,890 --> 00:53:32,730

[sloane]: know, kind of uh, raise another round.

934

00:53:32,340 --> 00:53:33,340

[ash_b]: yeah.

935

00:53:32,890 --> 00:53:37,850

[sloane]: you know, in another two or three rounds, you know, and um, Yeah, it's like a part

936

00:53:38,010 --> 00:53:40,810

[sloane]: and parcel of the journey. I guess uh,

937

00:53:39,040 --> 00:53:43,440

[ash_b]: it is my last comment before we move to the next segment is is I often hear people

938

00:53:43,600 --> 00:53:47,840

[ash_b]: say. Oh, so long as you know the destination, you know. that doesn't matter the

939

00:53:47,590 --> 00:53:48,590

[sloane]: mm.

940

00:53:47,920 --> 00:53:51,920

[ash_b]: journey. You' going toerate and piv it and fail and you' going to get there and I

941

00:53:52,080 --> 00:53:57,440

[ash_b]: think that's complete bullshit. I think so long as you kind of have a core

942

00:53:57,920 --> 00:54:02,880

[ash_b]: understanding of the problem in the world that you're going after you should be open

943

00:54:03,280 --> 00:54:07,600

[ash_b]: to solving that problem in any number of ways and expressing it across different

944

00:54:07,840 --> 00:54:09,200

[ash_b]: industries, because

945

00:54:08,950 --> 00:54:09,950

[sloane]: Yep,

946

00:54:09,600 --> 00:54:14,000

[ash_b]: building stuff is fricking hard, and so, so

947

00:54:13,830 --> 00:54:14,830

[sloane]: absolutely.

948

00:54:14,160 --> 00:54:18,800

[ash_b]: long as you find the problem you're passionate about working on, continue to iterate

949

00:54:19,040 --> 00:54:23,840

[ash_b]: and pursue it and be open to the fact that the destination may actually be in an

950

00:54:24,160 --> 00:54:29,360

[ash_b]: entirely different lane, then you thought it's not just navigating towards a single

951

00:54:29,520 --> 00:54:34,000

[ash_b]: destination, navigating with an open mind. And a problem statement?

952

00:54:33,630 --> 00:54:34,630

[sloane]: yeah.

953

00:54:35,450 --> 00:54:39,210

[sloane]: really well said Yeah. You're not like Babe Bruth. Like pointing your bat in at left

954

00:54:39,370 --> 00:54:41,930

[sloane]: field and then like you know, churning it out exactly

955

00:54:42,000 --> 00:54:43,840

[ash_b]: Exactly? No idea where you're going?

956

00:54:42,090 --> 00:54:43,930

[sloane]: where it goes. You're you. you're grinding.

957

00:54:45,210 --> 00:54:48,170

[sloane]: Um. Now it's time for some deeper questions.

958

00:54:50,970 --> 00:54:54,570

[sloane]: Uh, it's time for you. Actually, this is when we answer questions from our beloved

959

00:54:52,505 --> 00:56:46,665

[mediaboard_sounds]: Sssssssssss,

960

00:54:54,730 --> 00:55:00,570

[sloane]: audience. Um, the source of wonderful guest recommendations, Um, and great questions

961

00:55:00,650 --> 00:55:05,530

[sloane]: that we take very seriously. So um, if you are one of those people and you have a

962

00:55:05,530 --> 00:55:09,850

[sloane]: burning question, or even I don't know? Maybe that burning. maybe itchy question or

963

00:55:08,980 --> 00:55:09,980

[ash_b]: Yeah,

964

00:55:10,010 --> 00:55:15,370

[sloane]: like, Uh, like a, I don't know. like a. A. A pleasing question. Who knows? Um, but

965

00:55:15,850 --> 00:55:21,130

[sloane]: email it to us. It's uh, free money pod at G, mail dot com, Um, or you know,

966

00:55:21,530 --> 00:55:25,370

[sloane]: Obviously you have our other email addresses. Uh, and stuff, Just reach out to us

967

00:55:25,690 --> 00:55:29,210

[sloane]: that way, Um, and you know I mean like well, I'm doing this kind of uh,

968

00:55:29,770 --> 00:55:33,450

[sloane]: housekeeping, uh, pure segment. I will just say you know there's a. There are these

969

00:55:33,450 --> 00:55:37,530

[sloane]: places where you can rate potcasts and Uh, not not to ten good looking people have

970

00:55:37,610 --> 00:55:42,650

[sloane]: already rated the Pi the Free Money podcast five stars. Um, you know, so that,

971

00:55:39,940 --> 00:55:40,940

[ash_b]: y.

972

00:55:41,520 --> 00:55:44,960

[ash_b]: a lot of people are talking about the itchy questions segment.

973

00:55:47,610 --> 00:55:50,890

[sloane]: yeah, yeah, yeah, exactly. I mean. This is actually, I'm sure someone has hichy

974

00:55:51,130 --> 00:55:55,130

[sloane]: about this. Uh. The Chinese government caused the letter, added it by cracking down

975

00:55:55,290 --> 00:55:59,930

[sloane]: on foreign shair listing. Um, And you know this is something that. like all of the

976

00:55:59,950 --> 00:56:00,950

[sloane]: uh, so many

977

00:56:00,460 --> 00:56:01,460

[ash_b]: Mm.

978

00:56:00,810 --> 00:56:03,850

[sloane]: folks you been talking about for years, it finally happened. our pensions selling

979

00:56:03,930 --> 00:56:06,090

[sloane]: their Chinese stocks And should they be?

980

00:56:06,640 --> 00:56:12,800

[ash_b]: I love the word Odjita. It's a word my mom uh, uh uses frequently. I had to like.

981

00:56:12,960 --> 00:56:15,760

[ash_b]: Remind myself with that meant for a second there. Um,

982

00:56:18,160 --> 00:56:21,920

[ash_b]: you know, it's not as much as I thought. I thought we would see a lot of activity

983

00:56:22,160 --> 00:56:27,280

[ash_b]: with respected China. First off, like when Uh. Bengman stepped down from from

984

00:56:27,310 --> 00:56:28,310

[sloane]: Yeah,

985

00:56:27,440 --> 00:56:32,480

[ash_b]: Cowpers. A lot of that was around pressure around China coming from Congress. Um.

986

00:56:32,800 --> 00:56:37,360

[ash_b]: because cowpers is part of the index, like was allocated into some of these companies

987

00:56:37,840 --> 00:56:42,960

[ash_b]: that many people on the kind of right side of Congress were frustrated with, and and

988

00:56:43,280 --> 00:56:49,280

[ash_b]: thought we shouldn't be investing in Um. Then you know, then there was like the whole

989

00:56:48,585 --> 00:58:46,905

[mediaboard_sounds]: Ssssssssssssss,

990

00:56:49,600 --> 00:56:55,280

[ash_b]: anti p o being withdrawn, Um, a An. And for those that don't know is a very big tech

991

00:56:55,440 --> 00:57:00,640

[ash_b]: company had, like, uh, a high flying I P. O promise. like very prominent American

992

00:57:00,800 --> 00:57:05,440

[ash_b]: investors, including Silver Lake, Um, are are in it. which means there's pension

993

00:57:05,600 --> 00:57:09,360

[ash_b]: funds in it. you know. And so you would have thought that like these activities would

994

00:57:06,750 --> 00:57:07,750

[sloane]: y,

995

00:57:09,520 --> 00:57:14,560

[ash_b]: push pension funds to kind of come out publicly and and reconsider their China

996

00:57:14,880 --> 00:57:19,600

[ash_b]: allocation. I haven't seen it. I honestly haven't seen it, because you know all,

997

00:57:16,910 --> 00:57:17,910

[sloane]: h.

998

00:57:20,000 --> 00:57:24,800

[ash_b]: especially in the U. S. many of our public plans are just too desperate for

999

00:57:25,360 --> 00:57:31,360

[ash_b]: performance. They can't look at a market like China, you know, on its path to being

1000

00:57:31,500 --> 00:57:32,500

[ash_b]: the world's biggest economy,

1001

00:57:33,520 --> 00:57:38,080

[ash_b]: Um, and and ignore it you. just it's like. Unfortunately, no matter your views on

1002

00:57:38,160 --> 00:57:42,880

[ash_b]: China and what's going on there, the the economic um, need to generate the

1003

00:57:43,120 --> 00:57:45,520

[ash_b]: performance requires you to have an exposure there.

1004

00:57:46,490 --> 00:57:51,450

[sloane]: Yep. And by the way, it's like forty percent of the index, the Emacyrg market

1005

00:57:51,500 --> 00:57:52,500

[ash_b]: Yeah, exactly,

1006

00:57:51,770 --> 00:57:56,810

[sloane]: index, Um, you know, so like the you know to be to be to sit out on that would be

1007

00:57:57,050 --> 00:57:59,050

[sloane]: quite noticeable to a lot of people. And

1008

00:58:00,020 --> 00:58:01,020

[ash_b]: people don't like to

1009

00:58:00,750 --> 00:58:01,750

[sloane]: exactly

1010

00:58:00,960 --> 00:58:03,200

[ash_b]: deviate from peers Either, that's the way you get

1011

00:58:03,110 --> 00:58:04,110

[sloane]: Yeah, it

1012

00:58:03,520 --> 00:58:05,440

[ash_b]: you get fired in the in the pension industry.

1013

00:58:06,730 --> 00:58:11,290

[sloane]: exactly the kind of career risk that everyone loves. Um, you know, and but like I,

1014

00:58:11,450 --> 00:58:14,410

[sloane]: you know, I guess it's a great segway and this other question, you know we. we

1015

00:58:14,490 --> 00:58:18,010

[sloane]: didn't do it all the way today on the Great Seways by accident, but today,

1016

00:58:19,530 --> 00:58:22,490

[sloane]: Uh, you know, I mean the performance has been good this year. Um,

1017

00:58:21,820 --> 00:58:22,820

[ash_b]: I've heard that.

1018

00:58:23,530 --> 00:58:26,650

[sloane]: you know, a lot of people are up thirty percent When Alicia was was on the On the

1019

00:58:26,650 --> 00:58:30,330

[sloane]: Pocast a couple of episodes ago, she was like, Look, I mean, peing, the big story.

1020

00:58:30,570 --> 00:58:35,370

[sloane]: Is this this performance? What are people going to do about it? Um? And so the

1021

00:58:35,530 --> 00:58:39,290

[sloane]: question, Uh, maybe someone listened to that episode. Um. Lots of pensions are

1022

00:58:38,990 --> 00:58:39,990

[sloane]: suddenly

1023

00:58:39,460 --> 00:58:40,460

[ash_b]: Yeah,

1024

00:58:39,690 --> 00:58:41,610

[sloane]: fully funded. What should they do now?

1025

00:58:41,760 --> 00:58:46,160

[ash_b]: they should immediately lower their expected return target immediately. I'm serious.

1026

00:58:46,700 --> 00:58:47,700

[ash_b]: I'.

1027

00:58:47,290 --> 00:58:48,490

[sloane]: I thought you might say that,

1028

00:58:48,320 --> 00:58:53,840

[ash_b]: It's like the it. It is the equivalent of hiding money from politicians. When

1029

00:58:48,585 --> 01:00:46,905

[mediaboard_sounds]: Ssssssssssssss

1030

00:58:54,080 --> 00:58:58,240

[ash_b]: politicians look at pension plans that are fully funded. they're like Well, let' stop

1031

00:58:54,230 --> 00:58:55,230

[sloane]: Oof,

1032

00:58:58,480 --> 00:59:03,520

[ash_b]: putting money in there. and uh, let's go and invest in schools, which isn't a

1033

00:59:00,550 --> 00:59:01,550

[sloane]: yup, yep,

1034

00:59:03,520 --> 00:59:04,560

[ash_b]: reasonable thing to do.

1035

00:59:05,600 --> 00:59:11,040

[ash_b]: Um, you know, but it just puns down into the future a lot of these. Um. you know,

1036

00:59:11,280 --> 00:59:17,280

[ash_b]: these pension liabilities and so the the mechanism here of funding Um. Not many

1037

00:59:17,440 --> 00:59:21,760

[ash_b]: people realize that there's the asset base, but then we project that asset base into

1038

00:59:21,920 --> 00:59:27,040

[ash_b]: the future right according to expected returns, and we use that expected return to

1039

00:59:27,200 --> 00:59:34,160

[ash_b]: calculate the amount of liability. If the expected return number is high, it makes

1040

00:59:34,320 --> 00:59:39,920

[ash_b]: the liability appear smaller in present dollar terms, Because we are assuming we

1041

00:59:39,910 --> 00:59:40,910

[sloane]: M. mhm,

1042

00:59:40,080 --> 00:59:44,560

[ash_b]: can generate higher performance with that pool of capital we have today. If we lower

1043

00:59:44,340 --> 00:59:45,340

[ash_b]: the

1044

00:59:44,630 --> 00:59:45,630

[sloane]: yup,

1045

00:59:45,040 --> 00:59:50,960

[ash_b]: expected return a little bit, then we, that pool of capital we're sitting on today

1046

00:59:51,120 --> 00:59:55,840

[ash_b]: doesn't quite get as big in the future, which means we can say things like, Oh, we're

1047

00:59:55,920 --> 00:59:57,520

[ash_b]: not fully funded. The

1048

00:59:57,680 --> 01:00:03,120

[ash_b]: Canadians have used this mechanism in credibly well for a long time, they ratch it

1049

00:59:57,750 --> 00:59:58,750

[sloane]: yup,

1050

01:00:03,280 --> 01:00:08,560

[ash_b]: down the expected return target, and by the way as they're doing so, they're de

1051

01:00:08,720 --> 01:00:12,800

[ash_b]: risking the planed liabilities And so you'll see

1052

01:00:12,390 --> 01:00:13,390

[sloane]: Yep.

1053

01:00:12,880 --> 01:00:16,080

[ash_b]: a lot of plans like in real terms getting quite low,

1054

01:00:17,120 --> 01:00:21,760

[ash_b]: Um, you know, four and a half percent, five percent, Um, that might actually be

1055

01:00:21,840 --> 01:00:26,480

[ash_b]: nominal terms. In certain cases, um, where you know, they don't even need to take

1056

01:00:26,560 --> 01:00:30,800

[ash_b]: that much risk anymore in order to have a fully funded pension plan, And that's kind

1057

01:00:30,880 --> 01:00:33,360

[ash_b]: of what we should want. You know.

1058

01:00:33,450 --> 01:00:34,970

[sloane]: that's the dream. Yeah,

1059

01:00:33,840 --> 01:00:38,560

[ash_b]: That's the dream. So, and the interesting thing, Maryland is doing this right now? So

1060

01:00:38,640 --> 01:00:44,800

[ash_b]: Maryland is taking Um, a a page out of the Canadian play book here. And they are you

1061

01:00:45,040 --> 01:00:48,880

[ash_b]: going to lower the dis the discount rate. Weller They expect to return target, which

1062

01:00:48,585 --> 01:02:46,905

[mediaboard_sounds]: Ssssssssssssss

1063

01:00:49,120 --> 01:00:54,880

[ash_b]: will make the plan look like. In less healthy financial shape, Be cause. Now, the

1064

01:00:54,960 --> 01:00:58,560

[ash_b]: politicians won't be able to say we' a hundred and five percent funded. Whatever it

1065

01:00:58,640 --> 01:01:03,520

[ash_b]: is. I don't know. they'll have to say we're ninety seven percent funded. Um. And and

1066

01:01:03,680 --> 01:01:09,200

[ash_b]: so that little trick like allows the pension fund to protect itself from politicians

1067

01:01:09,360 --> 01:01:14,240

[ash_b]: that want to grab either like the contribution money, or um, the money in the plan

1068

01:01:14,560 --> 01:01:16,240

[ash_b]: itself, which is harder

1069

01:01:16,330 --> 01:01:19,610

[sloane]: and like for and like, from a macroprudential standpoint, that's super

1070

01:01:19,710 --> 01:01:20,710

[sloane]: countercyclical,

1071

01:01:22,890 --> 01:01:26,650

[sloane]: which is brilliant, and's exactly what our friends at the Bank of International

1072

01:01:26,810 --> 01:01:28,810

[sloane]: Settlements want investors to be doing.

1073

01:01:28,500 --> 01:01:29,500

[ash_b]: exact.

1074

01:01:30,570 --> 01:01:35,850

[sloane]: You know, Um, like the, rather than just kind of keeping risk in a continuous place,

1075

01:01:36,490 --> 01:01:42,170

[sloane]: regardless of Uh. of broader conditions, Um, this one is like. I think a question

1076

01:01:42,410 --> 01:01:47,450

[sloane]: that everyone, whether or not they vocalized it, Uh, is thinking to some degree, Um,

1077

01:01:48,010 --> 01:01:53,850

[sloane]: I'm preparing for a future as a climate refugee. Um, assuming I can't afford a

1078

01:01:53,930 --> 01:01:57,690

[sloane]: remote ranch in new, ▁zealand, like certain billionaires, What should I do?

1079

01:01:59,520 --> 01:02:04,240

[ash_b]: I think you should just figure out where the climate hazards are going to be the

1080

01:02:04,320 --> 01:02:09,840

[ash_b]: worst in twenty fifty. And and and there are you know? there's a bunch of tools out

1081

01:02:09,920 --> 01:02:12,080

[ash_b]: there now that help individuals. Um,

1082

01:02:13,120 --> 01:02:17,520

[ash_b]: you know, kind of figure that out. It. it's hard. I mean it's a lot of work that I've

1083

01:02:17,600 --> 01:02:21,680

[ash_b]: done myself over the years trying to figure this stuff out, but you know you wa to

1084

01:02:21,760 --> 01:02:24,240

[ash_b]: avoid areas that are goingnna have high, um

1085

01:02:25,440 --> 01:02:31,680

[ash_b]: forest fire risk, Um, high wind from hurricane flooding. Like if you have a basement,

1086

01:02:31,920 --> 01:02:35,360

[ash_b]: you should just you know, make sure you're in a place that isn't go to have high

1087

01:02:35,520 --> 01:02:42,320

[ash_b]: flood risk. So basically I, it. it's not so much in my experience, the like. Oh, I

1088

01:02:37,670 --> 01:02:38,670

[sloane]: Mhm, Yp,

1089

01:02:42,480 --> 01:02:48,400

[ash_b]: got to go to new. ▁zealand, Um. It's a much more local question like actually

1090

01:02:47,950 --> 01:02:48,950

[sloane]: Mhm,

1091

01:02:48,505 --> 01:04:34,025

[mediaboard_sounds]: Ssssssssssssssss.

1092

01:02:49,120 --> 01:02:54,880

[ash_b]: doesn't matter that I, I live in Florida. If M, my first floor is empty

1093

01:02:55,920 --> 01:03:02,640

[ash_b]: and I have the proper materials in my home to protect myself from extreme wind. You

1094

01:03:02,500 --> 01:03:03,500

[ash_b]: know like

1095

01:03:02,990 --> 01:03:03,990

[sloane]: y,

1096

01:03:03,440 --> 01:03:07,440

[ash_b]: obviously, Florida's goingnna have a lot more hurricanes. but there are things you

1097

01:03:07,520 --> 01:03:14,080

[ash_b]: can do to to reduce the projected damages Incredibly, so I don't think you need to

1098

01:03:14,080 --> 01:03:16,560

[ash_b]: like completely, pick up and move to Alaska. Although,

1099

01:03:17,600 --> 01:03:21,440

[ash_b]: um, you know, I'm sure some people are like going to be that extreme about it. I

1100

01:03:21,440 --> 01:03:26,960

[ash_b]: think you need to be very thoughtful in thing about things like floodpains, and you

1101

01:03:26,580 --> 01:03:27,580

[ash_b]: know

1102

01:03:26,830 --> 01:03:27,830

[sloane]: y, y,

1103

01:03:27,360 --> 01:03:29,920

[ash_b]: where you're located. Visa V, the forest,

1104

01:03:31,040 --> 01:03:35,200

[ash_b]: Um, you know that low like everybody always said, Like location, location location,

1105

01:03:35,360 --> 01:03:39,680

[ash_b]: but I don't think people ever thought about that in the context of like, what is the

1106

01:03:39,760 --> 01:03:41,040

[ash_b]: earth? Goingnna throw at me?

1107

01:03:41,830 --> 01:03:42,830

[sloane]: you like preparing for

1108

01:03:42,740 --> 01:03:43,740

[ash_b]: Yeah,

1109

01:03:42,890 --> 01:03:44,170

[sloane]: apocalypse? Yeah, the

1110

01:03:44,880 --> 01:03:48,240

[ash_b]: yeah, but I think you can live. I mean, Obviously, if you're in like the Gulf coast

1111

01:03:48,400 --> 01:03:51,280

[ash_b]: of Louisiana, like you're in trouble, you're in trouble like

1112

01:03:51,290 --> 01:03:54,490

[sloane]: y, yeah, probably probably move. Yes,

1113

01:03:51,440 --> 01:03:56,000

[ash_b]: you know you, you probably need to float. It needs to be a floating home. Um, but

1114

01:03:56,240 --> 01:04:00,560

[ash_b]: other than that I think just really being thoughtful about the location and making

1115

01:04:00,800 --> 01:04:06,320

[ash_b]: sure that you're in a place that doesn't project these hazards out in a terrible way.

1116

01:04:07,450 --> 01:04:11,050

[sloane]: yup. uh. yeah. I think that's a very chill approach to it, cause obviously you can

1117

01:04:11,210 --> 01:04:16,890

[sloane]: go like you said. move up to an extreme place you know. Um. but yeah, simply being

1118

01:04:17,050 --> 01:04:20,890

[sloane]: fifteen feet above you know sea level in a place where everyone else is

1119

01:04:20,580 --> 01:04:21,580

[ash_b]: Yeah,

1120

01:04:20,970 --> 01:04:25,530

[sloane]: below sea level. Um, I, you know, I think it's a pretty good way to start planning.

1121

01:04:25,770 --> 01:04:30,650

[sloane]: Um. That takes us to our concluding segment, which is what everyone really listens

1122

01:04:30,810 --> 01:04:31,850

[sloane]: to this podcast for

1123

01:04:31,120 --> 01:04:32,560

[ash_b]: they hit fast forward for this

1124

01:04:33,690 --> 01:04:36,570

[sloane]: they, No, what we talking about? What? What's your garden tip this week?

1125

01:04:35,760 --> 01:04:39,840

[ash_b]: sor. Oh, sorry, they listen all the way and then they're excited about. but they

1126

01:04:39,850 --> 01:04:41,050

[sloane]: Uh, oh, yeah. Right,

1127

01:04:40,000 --> 01:04:43,680

[ash_b]: stick around. Oh, they stick around for the garden tip. I should say it's not fast

1128

01:04:43,420 --> 01:04:44,420

[ash_b]: forward

1129

01:04:43,610 --> 01:04:47,770

[sloane]: yeah, oh, I. yeah, they fast for Through all the bullshit we just threw it though,

1130

01:04:48,080 --> 01:04:50,720

[ash_b]: exactly to get our garden tip. do, je,

1131

01:04:48,585 --> 01:06:46,905

[mediaboard_sounds]: Ssssssssssssss.

1132

01:04:51,710 --> 01:04:52,710

[sloane]: M.

1133

01:04:52,960 --> 01:04:58,480

[ash_b]: uh, what is your garden tip? Do, your, um. That's the garden tip of the day. Okay,

1134

01:04:58,420 --> 01:04:59,420

[ash_b]: I'll have that.

1135

01:05:01,120 --> 01:05:05,280

[ash_b]: sorry. That's why. doub. a double joke. Uh, great. so I think my garden

1136

01:05:05,030 --> 01:05:06,030

[sloane]: great movie.

1137

01:05:05,440 --> 01:05:07,680

[ash_b]: tip do you is related to my fig tree,

1138

01:05:08,430 --> 01:05:09,430

[sloane]: M,

1139

01:05:08,800 --> 01:05:13,200

[ash_b]: because I keep going down there to figure out when my figs are ready to be eaten.

1140

01:05:08,800 --> 01:05:13,200

[ash_b]: because I keep going down there to figure out when my figs are ready to be eaten.

1141

01:05:14,640 --> 01:05:19,360

[ash_b]: And the fascinating thing is you can. I now know, because I picked one this week.

1142

01:05:19,680 --> 01:05:24,720

[ash_b]: It's just like when they look gross and they're drooping down and you're like Oh, Now

1143

01:05:25,040 --> 01:05:30,560

[ash_b]: like it's It's like they're these little green. You know tout figs that if you

1144

01:05:30,720 --> 01:05:34,960

[ash_b]: actually eat tastes horrific. I made the mistake trying that out.

1145

01:05:35,270 --> 01:05:36,270

[sloane]: mm, mm,

1146

01:05:35,600 --> 01:05:37,600

[ash_b]: Um. but the minute they go droopy,

1147

01:05:38,720 --> 01:05:44,240

[ash_b]: Um, and they, you know answer starting to like. Try to get excited about them. It.

1148

01:05:44,160 --> 01:05:51,120

[ash_b]: It's like the most amazing fruit. and uh, and so that's like it reminds me in the

1149

01:05:51,120 --> 01:05:55,440

[ash_b]: terms of gardening tips. like, Really, as you plant things, spending some time to

1150

01:05:55,920 --> 01:06:00,320

[ash_b]: understand, especially food when you should be harvesting. Um, because

1151

01:06:00,310 --> 01:06:01,310

[sloane]: mm,

1152

01:06:01,440 --> 01:06:06,240

[ash_b]: I, I'm looking outside at my apple tree. Some apples on there. I have no clue when to

1153

01:06:06,480 --> 01:06:07,920

[ash_b]: pull that apple off of there. Actually

1154

01:06:09,120 --> 01:06:12,240

[ash_b]: know, cause it's like a green apple. I don't really know when it's ready.

1155

01:06:13,210 --> 01:06:17,690

[sloane]: Yup, Yeah, we've got cucumbers that we that I like. I totally forgot about. and like

1156

01:06:17,850 --> 01:06:20,570

[sloane]: if you leave a cucumber on the vine too long, it becomes disgusting.

1157

01:06:20,380 --> 01:06:21,380

[ash_b]: Yep,

1158

01:06:21,370 --> 01:06:26,330

[sloane]: Um, that's huge. Yeah, the I mean, I. I. I think you know, I'll just uh, I guess for

1159

01:06:26,410 --> 01:06:30,010

[sloane]: my tip this week, you know kind of retreat. Your thing about listening to the

1160

01:06:30,090 --> 01:06:35,290

[sloane]: insects. Um, you know, uh, because like the. I mean, one of the biggest indicators

1161

01:06:35,370 --> 01:06:39,610

[sloane]: for me of when, like my strawberries are ready to to to take. And you know we've got

1162

01:06:39,690 --> 01:06:43,690

[sloane]: these. These bushes are now remarkably productive. They're just spitting out berries

1163

01:06:43,850 --> 01:06:48,490

[sloane]: left and right. Uh, and they kind of do it in like trashes, So you know you'll get

1164

01:06:48,650 --> 01:06:51,610

[sloane]: like a a fist full of strawberries on once. Um,

1165

01:06:52,550 --> 01:06:53,550

[sloane]: it's fucking

1166

01:06:53,610 --> 01:06:58,650

[sloane]: awesome. It's the coolest thing. Everybody should grow strawberry plants. Um, but

1167

01:06:53,820 --> 01:06:54,820

[ash_b]: sounds fantastic

1168

01:06:58,970 --> 01:07:03,690

[sloane]: the, but usually like the I, you know at the beginning I was too so excited to get a

1169

01:07:03,690 --> 01:07:07,050

[sloane]: strawberry because you know you're not actually supposed to get a strawberry from

1170

01:07:07,130 --> 01:07:10,410

[sloane]: plant you, Jeff. Just planet, It's supposed to take them like a while to establish,

1171

01:07:11,050 --> 01:07:16,010

[sloane]: Um that I would always harvest them early. Um, but now I. I. I wait until the

1172

01:07:16,010 --> 01:07:20,490

[sloane]: insects have taken one or two of them, Um, and the birds, and then then the the

1173

01:07:20,570 --> 01:07:21,610

[sloane]: product is so much better.

1174

01:07:22,000 --> 01:07:26,480

[ash_b]: that we almost planned this. We didn't plan it, but it almost sounds to listeners

1175

01:07:26,300 --> 01:07:27,300

[ash_b]: like we did

1176

01:07:27,760 --> 01:07:33,440

[ash_b]: gardening. tip of the day. Pay attention to the flora and the fauna around your fruit

1177

01:07:28,070 --> 01:07:29,070

[sloane]: Yp, yeah, no,

1178

01:07:34,240 --> 01:07:36,160

[ash_b]: rather than just staring at the fruit itself.

1179

01:07:37,690 --> 01:07:38,810

[sloane]: yeah, yeah, I, I mean

1180

01:07:38,820 --> 01:07:39,820

[ash_b]: Good, tip.

1181

01:07:39,050 --> 01:07:42,890

[sloane]: I. That's so big. I mean good tip and well, And and like the insects, are you know

1182

01:07:42,970 --> 01:07:46,170

[sloane]: they're smart? They're like you know. they've got. They got instincts that have been

1183

01:07:46,250 --> 01:07:47,370

[sloane]: honed over generations.

1184

01:07:47,700 --> 01:07:48,700

[ash_b]: yeah,

1185

01:07:48,410 --> 01:07:51,050

[sloane]: Um, but that about does it for us today, I

1186

01:07:50,660 --> 01:07:51,660

[ash_b]: yeah.

1187

01:07:50,910 --> 01:07:51,910

[sloane]: think, um,

1188

01:07:52,805 --> 01:07:53,805

[mediaboard_sounds]: Im

1189

01:07:53,470 --> 01:07:54,470

[sloane]: i.

1190

01:07:53,545 --> 01:07:57,705

[mediaboard_sounds]: lookingment from Minum is

1191

01:07:59,725 --> 01:08:00,725

[mediaboard_sounds]: than remember,

1192

01:08:00,300 --> 01:08:01,300

[ash_b]: its.

1193

01:08:00,885 --> 01:08:01,885

[mediaboard_sounds]: Then I go ra on

1194

01:08:02,990 --> 01:08:03,990

[sloane]: I.

1195

01:08:03,725 --> 01:08:04,725

[mediaboard_sounds]: mo.

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