Sustainable investment strategies are traditionally long on glossy marketing materials, but a little light on clear outcomes. Like, what happens as a result of making the investment? Our guest in this episode is Sam Duncan, CEO of NetPurpose, an impact measurement platform based in London that helps investors source, share, and stay abreast of the latest data associated with their strategies. We talk about the regulatory crackdown into greenwashing, the opportunities to converge ESG reporting frameworks, and more.
Transcript
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[sloane]: Welcome to the Free money podcast. It's where we bring you the Brooklyn Bay Area
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[sloane]: consensus about institutional investing And this is the morning edition. Ask me,
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[sloane]: thank you for being with us at Uh, four thirty in the morning, San Francisco time.
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[ash_b]: It's the drive time. Uh, let's catch to the. let's cut to the chaopper, so we can
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[ash_b]: check in on traffic.
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[sloane]: Yup, yup,
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[ash_b]: What's the traffic slow?
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[sloane]: uh, the traffic is well, I mean currently here at the Uh, or tell us our some
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[sloane]: residents, Um, there are tons of boxes everywhere because we've just rearranged the
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[sloane]: entire house to take care of some best allergies,
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[ash_b]: Oh,
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[sloane]: Um, so
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[ash_b]: my goodness,
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[sloane]: yeah, yp, life is a shambles. Uh,
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[ash_b]: And and if you hear wackys in my house, it's because it is drive time. the kids are
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[ash_b]: getting out the door
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[ash_b]: and it is wild on a Friday, whichlo, I should tell you, happens to be my birthday.
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[sloane]: it's your birthday.
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[ash_b]: Oh, yeah, not only are we
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[sloane]: I think.
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[ash_b]: doing the early drive time free money, but what better way to spend my fricking forty
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[ash_b]: fifth birthday? Then with you
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[ash_b]: recording a podcast for tens of other people?
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[sloane]: I mean I. I think that you know the reaction to the audio issues that we had, Uh,
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[sloane]: you know last year the pitch forks and torches outside of my, my, my house and
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[sloane]: yours. I think. Uh, you know all tens of
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[sloane]: those people, Uh, amass on our doorsteps,
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[ash_b]: Yeah, those people were.
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[ash_b]: It almost got loud. They were yelling together in perfect unison.
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[ash_b]: Yeah, we're sorry about last week's audio issues, but we are going to
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[sloane]: Um,
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[ash_b]: probably put a human back in the loop of this uh,
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[sloane]: yep,
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[ash_b]: technologzed podcast so we'll say
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[sloane]: yeah, e. yeah, exactly, we're going to. We're going to, you know, go a little lower
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[sloane]: tech. Uh, you know, and and, and just like more artisan, I think more artisan.
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[ash_b]: we, or we could go the other way. Let's just fully technologize this crap.
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[sloane]: Oh, shit.
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[ash_b]: You know what I mean like,
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[sloane]: yeah,
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[ash_b]: I don't know what that means. but I do have news. I have news
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[sloane]: you got some news. Get some.
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[ash_b]: cause I want to jump into because there's some wild news items that I think are going
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[ash_b]: to like literally guide others. a guy with a wind, a leaf blower walking behind the
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[ash_b]: edges. So so you get some nice leaf blow noise when you do the drive time podcast.
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[ash_b]: Um, so look, I, Harvard has announced it is goingnna fully divest from fossil fuels,
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[ash_b]: which I think is a big deal. These
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[sloane]: Yeah,
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[ash_b]: guys are not creative. Don't be fooled when you think of.
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[ash_b]: Don't be fulled that you think all of these endowments they invest in venture
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[ash_b]: capital. These guys are creative. Absolutely not. They're all running the exact same
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[ash_b]: investment strategy. They're all begging for access to Soquoya.
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[ash_b]: They are Um,
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[ash_b]: like with high levels of efficiency pursuing an endowment model. And so when you have
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[ash_b]: a big famous endowment that does something like that, it is likely that many will
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[ash_b]: copy them. and the fact that we now have two because let's go back a little bit and
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[ash_b]: recall that it was our good friend, Uh
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[sloane]: y, yp, y.
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[ash_b]: Jagg de Bashir, r I p.
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[sloane]: the,
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[ash_b]: missing episode missing, episode r, I p.
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[sloane]: the, the guest of the This, the Secret hidden Tapes of free money.
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[ash_b]: The secret headted tapes Where we do
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[ash_b]: God, I can believe that happened anyway.
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[ash_b]: We had ▁j Dee on the show and that we lost the tapes. We're professionals. Belt at
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[ash_b]: this,
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[sloane]: Yeah, we're the best at podcasting.
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[ash_b]: we are the best. I f y. uh information for you. We're good at this. Um. But anyway,
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[ash_b]: so University of California announced they were fossil free or almost, and then
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[ash_b]: others were like. Oh, crap. this is possible. And you know who realized it was
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[ash_b]: possible? student groups.
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[sloane]: Yep, Yep,
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[ash_b]: student groups were like. Well, she it. We're getting in there
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[ash_b]: and uh, and they want in the case of Harvard, And so Harvard has to go fossil free.
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[ash_b]: Fantastic, it's going to be great for their net. ▁zero plans. And you know it's just
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[ash_b]: probably good to see somebody take the leap
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[sloane]: Yeah, and and like I mean, for an endowment like Harvards, that's in a whole bunch
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[sloane]: of private investment vehicles. It's not like a chill thing to go. I mean, like you
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[sloane]: know, Invest, Like you know, we just simply don't buy the shit.
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[ash_b]: right
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[sloane]: Um, but like if you're you know, you're again like seventeen k, K, R funds, forty
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[sloane]: five Blackstone funds, and then a whole bunch of other stuff. Um, like how, how
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[ash_b]: pretty hard.
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[sloane]: mechanically like that. Yeah,
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[ash_b]: How are you going to? How are they going to do That is? or is this like when Stanford
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[ash_b]: said they were divesting from coal, And it turned out they were
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[sloane]: yeah,
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[ash_b]: only divesting from their direct holdings of coal, and the the funds they were
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[ash_b]: invested in could still invest, And it's like Well, you don't even do direct
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[ash_b]: investing, so I don't get it anyway.
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[sloane]: yep.
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[ash_b]: Good boylug. you take the wind, the wind out of my sails, the wind beneath my wings.
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[sloane]: that's I think that's my role here.
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[ash_b]: I don't
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[sloane]: I mean, you know you like you. You bring the San Francisco optimism. I bring the New
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[sloane]: York jaundice. uh,
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[ash_b]: so true. we got the like positive optimism, you know, Saving the World vibe over here
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[ash_b]: in California. You guys are transactional mohos.
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[ash_b]: Anyway. Next bit of news comes from. I'm not going to do the accent this time
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[ash_b]: Netherlands,
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[sloane]: m.
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[ash_b]: which is Uh, Yeah, it's always tempting, but I get a lot of feedback on my accents.
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[ash_b]: Ah, a p. G.
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[sloane]: yep, which is not Denmark, different from Denmark.
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[ash_b]: it is.
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[sloane]: The Netherlands of Denmark are different countries.
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[ash_b]: it is a different country. All but it
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[sloane]: Y.
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[ash_b]: is the same thing as Holland. So
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[sloane]: yep. yep. yep.
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[ash_b]: uh, for those of you that are like, Where's Holland? And how is it different from the
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[ash_b]: Netherlands? Boy, do I have a story for you. I f y again, um, a p. G's back in the
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[ash_b]: news, My news. that is because once again this pension fund is leading the world in
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[ash_b]: some pretty interesting data products.
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[ash_b]: They now have
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[ash_b]: a whole of custom in disease that allows investors to track different parts of the
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[ash_b]: Um. Sustainable Development goals. They call s. d.
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[sloane]: hm,
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[ash_b]: I. in Cs. It's coming from their own data and their own platform, which is called the
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[ash_b]: Acid Owner platform, which they've partnered with B C, I, Australian super and P G.
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[ash_b]: G. M.
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[sloane]: Mhm.
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[ash_b]: And they're out there you know, doing really interesting work on Um, sustainable
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[ash_b]: investment, and truly like ground breaking innovations Like, in this case they
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[ash_b]: partnered with Contigo and Black Rock, But it's like a p. G, the pension fund who led
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[ash_b]: the effort
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[sloane]: Yeah,
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[ash_b]: So pretty exciting.
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[sloane]: that's so. that's so much more credible, Uh than like the Black Rock fund tracking
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[sloane]: the S. T. Ds to me, I mean, like the to ha to have, like you know these guys, these
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[sloane]: fiduciary. You know long term investors at the center of it who actually are sitting
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[sloane]: there, owning it. not just like collecting a fee on it. Probably
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[ash_b]: Absolutely. I couldn't agree more. Um, and I meant to. Now that I think about it, I
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[ash_b]: probably should have done that story
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[ash_b]: last before our guest, but I do have more.
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[ash_b]: Hey guys are well oiled the machine.
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[ash_b]: Uh, my next story and then we'll come back to maybe the A P. G briefly before we C.
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[sloane]: H.
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[ash_b]: You know, Kick it to the guest. Um is the State of Wisconsin
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[ash_b]: Investment board,
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[ash_b]: Uh, which arguably is the best American pension plan.
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[sloane]: they're so sharp. I mean like you could. There's all these like cheese headad jokes
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[sloane]: that you can make, But like the I mean, those guy. I. I have had the pleasure of
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[sloane]: interviewing several of them over the years, and like, uh, you know, it's like
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[sloane]: they're coming in from the frozen North. They have, they have the clearest minds,
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[ash_b]: Yeah, they got the clear minds and they, even when they're wearing the cheers, head,
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[sloane]: you know,
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[ash_b]: Uh cheese. it's like with equanimity, you know. they're just like peaceful in
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[ash_b]: just observing.
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[sloane]: I wear my cheese head with equanimity.
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[ash_b]: Oh
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[ash_b]: swib is
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[ash_b]: happy to invest in hotels again and they are launching
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[sloane]: Oh
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[ash_b]: a distressed hotel fund that they are leading with I forget who, cause, I forgot to
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[ash_b]: write it down but a hundred million bucks
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[ash_b]: into distressed hotels and I thought it was fantastic because that their rationale
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[ash_b]: here is that, Um, the pandemic rebound is happening and people will be going to the
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[ash_b]: hotels and so they want to invest in hotels. And so I just like that personally, be
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[ash_b]: cause. I want to go back to hotels
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[ash_b]: and so
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[sloane]: yeah, it's
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[sloane]: no. No. No, No, like thesis. No, no,
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[ash_b]: no, no, no, this one. This, this is like. I read that and I was like cool, cool,
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[ash_b]: cool, cool. If they're investing in hotels, that's a sign. Hotels are coming back.
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[sloane]: hell, yeah,
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[ash_b]: and I like the You know, the mind space of Ashby's had to do a hotel. You know it's
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[ash_b]: goingnna be good. Uh, it turns out most of my hotel experiences are always like, Not
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[ash_b]: that great Like you get to the hotel and they're like Doctor Monk. We've upgraded
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[ash_b]: your room and then you get into the room and you're like How bad was the other room?
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[ash_b]: But this. this is the upgrading Rom.
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[sloane]: it's like. Ah yes. there's only one drippy pipe in this room.
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[ash_b]: Exactly. especially in New York hotels like in New You,
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[sloane]: Well,
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[ash_b]: You of New York, the room is like four feet by three and a half feet, just tall
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[ash_b]: enough.
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[sloane]: I'm pretty excited we're We're heading out my family reunion. I, for you know, long
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[sloane]: time listeners well know, I have a large Mormon family.
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[ash_b]: Yes,
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[sloane]: Um is happening next week. Uh in Salt Lake City, the American Switzerland. Um. And
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[sloane]: and so I am going to get this span a couple of nights in the Salt Lake City,
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[sloane]: Mariott,
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[sloane]: which is like, for. For me, it like brings out my interner, basic white girl in a in
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[sloane]: a way that I just like, Can't explain. It's like the bed sheets are going to be
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[sloane]: clean. It's going to be so good. It's so novel. I mean like, I never thought I would
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[sloane]: be excited to stay. Had a marriet. but here we are. Um,
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[ash_b]: Yeah, well, Cov will do weird things to you. You'll be like Pump to do a lot of
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[ash_b]: things. Um,
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[sloane]: and speaking of, here we
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[ash_b]: Oh,
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[sloane]: are. I see our guest, as in a waiter. Would you like to introduce her?
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[ash_b]: I would, so full disclosure, I absolutely love the company that this woman works for
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[ash_b]: Sam Duncan. She's the C. E.
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[sloane]: You love it so much that you work there?
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[ash_b]: O, of Net Purpose, I might be on the board. Oh, is that the disclosure I was supposed
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[ash_b]: to do? Oh, shit. yeah, so the discla disclosure I thought I was doing was that I love
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[ash_b]: this company and I love this woman and she's a fabulous c. e. O. That's building
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[ash_b]: impact data through a company called Net Purpose, and you know, in light of the A P.
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[ash_b]: G News and the Harvard News and all this stuff, and we've been talking a lot about
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[ash_b]: impact on this show.
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[ash_b]: Um,
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[sloane]: Yep.
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[ash_b]: we thought we'd have her on to help her explain all this stuff to us
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[ash_b]: like we're
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[ash_b]: for
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[sloane]: Yeah, yeah, and you know, and frankly we we are high, Sam.
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[ash_b]: we are. Yeah, Sam.
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[samantha_duncan]: Hey,
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[ash_b]: Hi, good to see you.
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[samantha_duncan]: get to see, too. This is fabulous.
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[ash_b]: Oh, yeah, we're that. we're highly Um. technologized. We got this incredible
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[ash_b]: podcasting system. Um. it worked.
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[sloane]: Yeah, it's totally er. free.
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[ash_b]: Yeah,
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[sloane]: Like we did like two. You know, we did two minutes at the top of this pootcast about
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[sloane]: like audio issues that we've had. And how
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[ash_b]: yep,
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[sloane]: were the worst? So
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[ash_b]: sixty percent of time,
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[samantha_duncan]: I can hear you.
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[ash_b]: sixty percent of the time. It works every time. Okay,
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[samantha_duncan]: I see
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[sloane]: y
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[ash_b]: uh, sam, we were just riffen a little bit about Um, some impact related news. So
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[ash_b]: there's the A. P. G Has all these new indices to track. the S. D. I.
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[ash_b]: You know, it feels like everywhere we turn there's like a big move towards impact. So
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[ash_b]: you're like the c, e o of the one and only, as far as I can figure out Impact data
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[ash_b]: company on the earth,
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[ash_b]: there may be one or two others, but I'm biased. I've already disclosed my biases by
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[ash_b]: the way, said,
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[sloane]: the only company at all on the earth?
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[ash_b]: then if you want to talk to
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[samantha_duncan]: that exists anywhere.
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[ash_b]: if you're interested in impact, close your eyes at dial Sam's phone number anyway.
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[ash_b]: Uh, maybe you could just kick us off with a definition of impact investment, and I
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[ash_b]: know this wasn't part of the plan, but I think sometimes people just need that
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[ash_b]: definition and then the other off the top piece here, which might be a little bit
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[ash_b]: random for you. Is you used to work at Leap Frog in private market stuff? Now you're
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[ash_b]: solving problems in public markets. Maybe as part of your definition of impact
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[ash_b]: investment, you can help us understand how you do impact in public markets?
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[samantha_duncan]: Great questions. Um, fabulous. I can answer them, Mo in like thirty
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[sloane]: Yeah, always asked me like, as always asked the graduates toqui the school question.
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[samantha_duncan]: seconds.
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[sloane]: Where its
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[ash_b]: Sorry,
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[sloane]: so? just La? This paragraph for you.
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[ash_b]: yeah, Subqu, for
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[ash_b]: you don't need to write. write a thesis on this. Thus
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[samantha_duncan]: Vabulous.
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[ash_b]: A you can just give us the quick version.
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[samantha_duncan]: Absolutely absolutely. Why do we start with a definition of impact
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[samantha_duncan]: investing? Very
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[ash_b]: Yes,
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[samantha_duncan]: important question. Um, and
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[samantha_duncan]: I think. Uh, so I'll start with the technical definition and this was
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[samantha_duncan]: actually defined by the Global Impact investing network, which has tried a
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[samantha_duncan]: lot. I think to maintain the integrity of this space as it scales.
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[samantha_duncan]: but they call it impact investments or investments made with the intention
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[samantha_duncan]: to generate positive and measurable social and environmental impact
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[samantha_duncan]: alongside financial return,
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[ash_b]: interesting,
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[samantha_duncan]: So
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[ash_b]: but
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[ash_b]: impact. the word impact seemed like it was in that definition.
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[samantha_duncan]: measurable social and environmental.
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[samantha_duncan]: It was.
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[ash_b]: All right.
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[samantha_duncan]: yep.
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[samantha_duncan]: and
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[sloane]: Are you saying it somewhat of a circular definition? After
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[ash_b]: I' just try to sit here and learnlu right.
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[samantha_duncan]: well it is true. Actually, that's hilarious in itself.
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[ash_b]: But so we're
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[samantha_duncan]: Um.
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[ash_b]: measuring this stuff, I think
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[samantha_duncan]: but
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[ash_b]: is what you're saying?
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[samantha_duncan]: I think the differentor is your measuring it, Um. and also that there's a
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[samantha_duncan]: financial return element. There is a impact investing is intended to
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[samantha_duncan]: combine financial return and measurable social and environmental
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[samantha_duncan]: performance
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[ash_b]: Okay,
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[samantha_duncan]: or return. Um, And I think how you define social and environment
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[samantha_duncan]: performance is the crux of the issue. Like, What does that actually mean
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[samantha_duncan]: Because the word impact, Yes, I think is not fully defined until you define
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[samantha_duncan]: all those
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[ash_b]: Yeah,
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[samantha_duncan]: dimensions.
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[ash_b]: and and part of this is like we're seeing to more regulatory scrutiny here in the Us.
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[ash_b]: I'm sure you've seen it. And and it is probably deserved, because like there is so
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[ash_b]: much capital out there that claims to be sustainable.
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[ash_b]: In your mind, What
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[samantha_duncan]: Y.
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[ash_b]: are some of the key elements of Like an evidenced based reporting framework, Um, that
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[ash_b]: we can kind of take forward that will placate all these regulators.
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[samantha_duncan]: Yeah, well, it is a really interesting space because I think sustainable
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[samantha_duncan]: investing and impact investing and responsible investing and E s, g
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[samantha_duncan]: investing all kind of getting thrown in the mix here. and frankly, I think
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[samantha_duncan]: we're all kind of talking about the same thing that we all have social and
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[samantha_duncan]: environmental goals that we want to incorporate alongside our financial
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[samantha_duncan]: goals, and I think for all of us, as you say, regulation is coming into
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[samantha_duncan]: play across Europe, definitely, and in the U. S. In development and in a
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[samantha_duncan]: number of other markets as well, I think the essence of getting regulation
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[samantha_duncan]: working for us on this topic is to define what the goals are,
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[samantha_duncan]: Um. and the evidence to track performance against those goals should
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[samantha_duncan]: actually be evidence. So big topics like climate change mean we can measure
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[samantha_duncan]: that. Now, in unometric tons of carbon emissions, I mean that metric just
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[samantha_duncan]: needs to be specified and everyone should report it, And then that's
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[samantha_duncan]: comparable as well across the universe, So key elements is to answer.
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[ash_b]: That seems very sensible. Like, why is? I mean? there's lots of questions asking. but
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[ash_b]: I hear you say it like that. Why the hell is not happening already? It just seems so
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[ash_b]: obvious that we would all report on that.
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[samantha_duncan]: Yeah, yeah, well, I think it's so. I think it's an interesting evolution
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[samantha_duncan]: cause if you think back,
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[samantha_duncan]: a financial accounting standards weren't really locked down till the early
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[samantha_duncan]: two thousands. You know when we had a couple of corporate collapses and
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[samantha_duncan]: revenue numbers or whatever were being fudged Until then, Actually it was
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[samantha_duncan]: diff. There were different ways to measure financial performance in every
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[samantha_duncan]: country and then we had the international financial Reporting standards
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[samantha_duncan]: that kind of harmonized a lot of those for a lot of countries. I kind of
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[samantha_duncan]: feel like E, s. G
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[samantha_duncan]: and sustainability is in this similar like disparate phase where there's
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[samantha_duncan]: actually so many elements of social and environmental performance
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[samantha_duncan]: and I like to talk about like five major ones. but like even just water
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[samantha_duncan]: waste,
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[samantha_duncan]: climate
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[samantha_duncan]: jobs, and like people with access to services like those are five things.
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[samantha_duncan]: They're actually quite different
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[samantha_duncan]: and I think because we haven't really deconstructed that well yet, we kind
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[samantha_duncan]: of try and put a wrapper around it in Es G. And then as a result, you've
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[samantha_duncan]: got this rapper term that everyone' using. but it's kind of talking about
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[samantha_duncan]: different things for different people. I feel like we need a deconstruct it
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[samantha_duncan]: again, Kind of like an income statement was with revenue
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[samantha_duncan]: that profit. like put the climate, the waste, the water on the page, and
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[samantha_duncan]: then just get metriics for each of those deconstructed items. We could
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[samantha_duncan]: measure that comparably,
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[sloane]: that would be delightful. I mean as a user of those uh disclosure statements, I, I
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[sloane]: am often in the place where I'm like I am. you know, completely unclear on how to. I
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[sloane]: mean, like you know, you'll get like, really, really good and thoughtful reports
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[sloane]: that are three hundred pages long. Um, you know, or uh, you
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[sloane]: know, and and like I, I think the point about the evolution of counting standards is
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[samantha_duncan]: Yeahtally,
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[sloane]: really well taken. Like you know, every Sass company that's public right now is
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[sloane]: complaining about how revenue recognition standards changed for their kind of Sass
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[sloane]: product, And like all of a sudden, there' p, E ratios or skyrocketing and people are
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[sloane]: grumpy at them. Um, you know, I wonder like I want to go back to Ashbys to part, uh,
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[sloane]: foresee of Ashby's question and ask you about your time at Leaf Frog because you
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[sloane]: know that's a a space that like Uh, you know, Um, kind of a pioneer in impact
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[sloane]: investing. Um, you know and doing private market stuff. Obviously, I wonder if you
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[sloane]: could you could talk about what you found when you got there, Um, and how it
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[sloane]: contrasts to to to kind of what you find. Now.
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[samantha_duncan]: Yeah, absolutely, I will very happily talk about leap frogs. It's a
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[samantha_duncan]: fabulous company and if Anyon's listening here, they still exist. They're
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[samantha_duncan]: still fabulous. You can go find them. The Leaf Frog is basically a one of
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[samantha_duncan]: the first impacts investors in emerging markets. The fund launch. the first
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[samantha_duncan]: fund launched in two thousand and eight actually, with President Bill
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[samantha_duncan]: Clinton, Um. right at the peak of the financial crisis, and the goal of the
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[samantha_duncan]: strategy was really to generate top Corti financial returns
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[samantha_duncan]: with measurable social impact And anything. what Leafrog did really well.
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[samantha_duncan]: Is they defined that very clearly, Like they said, A goal of reaching
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[ash_b]: Mm.
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[samantha_duncan]: twenty five million low income people with access to insurance. Yeah,
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[samantha_duncan]: that's something that you can like. like my grandma could grab on to and be
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[samantha_duncan]: like. Oh, I get that you know, I know what that means. Um, and also it
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[samantha_duncan]: drove the entire investment strate, so every investment vessional in the
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[samantha_duncan]: fund knew that's what they were trying to achieve. Um, So Leapfrog actually
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[samantha_duncan]: went and did that. Um. And I was well, I had the lucky job of measuring our
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[samantha_duncan]: performance against those two goals on a quarterly basis,
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[samantha_duncan]: and the way that we did that Um, was really to back companies that actually
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[samantha_duncan]: provided low income people access to these services and asked them to
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[samantha_duncan]: report to us their performance on that k. p. I. And actually they had that
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[samantha_duncan]: data because that was their company. That was what they were doing. Um, so
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[samantha_duncan]: it actually wasn't that difficult to get
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[samantha_duncan]: the information from companies in terms of this is the metric we're looking
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[samantha_duncan]: for. Oh yeah, that's fine. We have it, but the challenge was just as like
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[samantha_duncan]: data drag of Okay, but can you send that to me an excel for ay, please. And
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[samantha_duncan]: um, then I'm going to combine it with my ten other expeel spadubs and turn
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[samantha_duncan]: that around to my investor and try and generate a report. That whole piece
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[samantha_duncan]: of work which is automated on the financial side is. I think what's like
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[samantha_duncan]: hindering a lot of the impact measurement on the impact side, Not really
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[samantha_duncan]: the fact that the data doesn't exist more that it's like hard to kind of
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[samantha_duncan]: get into a usable format.
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[sloane]: Yeah, it's like it's not that the operator of the company doesn't know that they're
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[sloane]: serving the people that they set out to see tos. It's that you know the the data
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[sloane]: doesn't necessarily exist in a standardized convertible framework. Um, you know, and
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[sloane]: like I, I think that be as we ▁zooe out beyond impact investing right like the? You
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[sloane]: know, If you think about just a standard growth company today,
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[sloane]: Um,
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[samantha_duncan]: Yeah,
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[sloane]: like literally, anything like you know. Think like a ▁zen desk forman sake. Um, you
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[sloane]: know which uh at you know, customer service, C or M. May you know? Maybe it's maybe
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[sloane]: it's the Newtline thing. Maybe not, but that company, you know, the majority of its
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[sloane]: assets are intangible. The majority of its assets are related to Uh, kind of like
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[sloane]: these nonfancial metrics. I I wonder if you could talk about how like people are
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[sloane]: using E d data now to kind of get a better window into that. That sort of stuff.
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[samantha_duncan]: yeah, yeah, I think this is such a good lens on this whole topic, because I
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[samantha_duncan]: think you've got the lens of e, s g and sustainability data. That's like we
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[samantha_duncan]: want to solve the planet's problems and take it it from a social point of
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[samantha_duncan]: view. But then I think if you just take the pure financial ends and
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[samantha_duncan]: intangible value and company value, we're kind of in this world where're
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[samantha_duncan]: just getting more information on the value that companies are driving
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[samantha_duncan]: instead of just a rote set of financial statements. It's all nonfancial
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[samantha_duncan]: data. So, yeah, things like employee retention, Um, I mean, even turno, a
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[samantha_duncan]: kind of gender diversity board diversity, kind of tell you just a little
405
00:22:36,090 --> 00:22:39,450
[samantha_duncan]: bit more about how a company is made up, and the way they make decisions
406
00:22:39,530 --> 00:22:43,690
[samantha_duncan]: Who makes those decisions? Uh, all those little bits and pieces that can
407
00:22:44,330 --> 00:22:50,090
[samantha_duncan]: start to, I guess, indicate our drivers of intangible value, Um, today, I
408
00:22:50,090 --> 00:22:53,530
[samantha_duncan]: don't think we're getting to full information on the drivers of intangible
409
00:22:53,770 --> 00:22:56,650
[samantha_duncan]: value, but at least we're like piecing that apart a little bit more than
410
00:22:56,970 --> 00:22:58,570
[samantha_duncan]: just financial statements.
411
00:22:58,900 --> 00:22:59,900
[ash_b]: I love the the
412
00:23:00,880 --> 00:23:05,280
[ash_b]: comment earlier you made about like your your grandma can like wrap your head around
413
00:23:05,520 --> 00:23:09,920
[ash_b]: this. Because when I think of Um, impact and its difference with
414
00:23:10,960 --> 00:23:13,520
[ash_b]: e s g, I think of storytelling.
415
00:23:14,560 --> 00:23:18,720
[ash_b]: And and so I want to ask you a question about. Like the difference between e, s g and
416
00:23:18,640 --> 00:23:23,920
[ash_b]: and outcomes data. Um, and when I think of e s g, data and and I'll let you answer.
417
00:23:24,240 --> 00:23:29,360
[ash_b]: But I, I think of like policies, and it's really hard to tell a freaking story. Like
418
00:23:29,680 --> 00:23:35,600
[ash_b]: this company has a policy around gender diversity. You know that doesn't resonate in
419
00:23:35,680 --> 00:23:39,360
[ash_b]: the same way, and I know, like in talking to you over the years, you're really
420
00:23:39,680 --> 00:23:44,480
[ash_b]: focused on the outcomes and so does the outcome data. then allow you to tell stories.
421
00:23:44,640 --> 00:23:48,960
[ash_b]: and like, give us a little bit of a sense Like what those differences are, and how
422
00:23:49,200 --> 00:23:54,160
[ash_b]: like net purpose avoids. Like that policy stuff, or if you're doing it like how do
423
00:23:54,180 --> 00:23:55,180
[ash_b]: you do it differently?
424
00:23:58,490 --> 00:24:04,490
[samantha_duncan]: Yeah, fabulous, su, um. Yeah, there is this kind of e s g connotation which
425
00:24:04,730 --> 00:24:07,290
[samantha_duncan]: has historically meant and referred to
426
00:24:08,490 --> 00:24:14,010
[samantha_duncan]: policy based. Yes, No answers to questions. Um, and I think what having
427
00:24:14,250 --> 00:24:18,170
[samantha_duncan]: grown up in this industry, What's really tough about that to deal with is
428
00:24:18,650 --> 00:24:22,890
[samantha_duncan]: like classic example. Do you have a gender diversity policy? Yes or no.
429
00:24:23,290 --> 00:24:26,890
[samantha_duncan]: That would have been a question on the Dow Jone Sustainability Index or
430
00:24:27,050 --> 00:24:30,730
[samantha_duncan]: whatever for a company to answer From an e s g perspective.
431
00:24:32,090 --> 00:24:36,810
[samantha_duncan]: It's much simpler to just to know how many women you're actually hiring
432
00:24:38,490 --> 00:24:39,610
[samantha_duncan]: like That's the outcome
433
00:24:38,730 --> 00:24:40,090
[sloane]: Yeah, you can see that from space,
434
00:24:41,860 --> 00:24:42,860
[ash_b]: You mean
435
00:24:42,110 --> 00:24:43,110
[samantha_duncan]: exactly
436
00:24:42,420 --> 00:24:43,420
[ash_b]: you can count,
437
00:24:45,370 --> 00:24:49,930
[sloane]: Simply go out like them and it's like Oh, cool. there are women and there people
438
00:24:50,090 --> 00:24:51,290
[sloane]: with melo in Wow,
439
00:24:51,440 --> 00:24:53,520
[ash_b]: but they have a palicylu.
440
00:24:58,730 --> 00:25:00,330
[samantha_duncan]: exactly. So I kind of feel like
441
00:25:01,610 --> 00:25:06,730
[samantha_duncan]: that's the difference. Outcomes are like quantitative facts that you can
442
00:25:07,290 --> 00:25:10,650
[samantha_duncan]: understand. and I think, By the way at leapfrog, we really thought hard
443
00:25:10,890 --> 00:25:13,770
[samantha_duncan]: about that Like the fact that our goal was a number of people with access
444
00:25:13,850 --> 00:25:17,130
[samantha_duncan]: to insurance. Like everyone knows what that means. I think if we had have
445
00:25:17,210 --> 00:25:18,570
[samantha_duncan]: said a goal that said A,
446
00:25:19,610 --> 00:25:24,730
[samantha_duncan]: on e, s. G. people would like, Okay, Um, I don't really know to do with
447
00:25:24,890 --> 00:25:27,690
[samantha_duncan]: that, but let me try and figure that out for a couple of months before I
448
00:25:27,770 --> 00:25:31,370
[samantha_duncan]: build an investment strategy around it. Um, so yeah, I think the simplicit
449
00:25:31,610 --> 00:25:35,690
[samantha_duncan]: basically outcomes are quantitative facts that measure actual performance
450
00:25:36,250 --> 00:25:41,130
[samantha_duncan]: on a sustainability topic versus a policy which measures really an input
451
00:25:41,450 --> 00:25:46,330
[samantha_duncan]: into achieving the performance. Um and again, just to come back to the
452
00:25:46,570 --> 00:25:50,730
[samantha_duncan]: financial analogy like, I always think It's strange because I would never
453
00:25:50,970 --> 00:25:53,930
[samantha_duncan]: like ask Amazon if they have a policy to generate
454
00:25:54,170 --> 00:25:58,650
[samantha_duncan]: revenue right, like, I kind of want to know what their revenue is.
455
00:25:54,180 --> 00:25:55,180
[ash_b]: totally
456
00:25:59,690 --> 00:26:03,690
[samantha_duncan]: Um, so that's where I feel like this transition is happening and I think
457
00:26:03,850 --> 00:26:07,530
[samantha_duncan]: actually a lot of e, s, g, data you know, just to give full credit to the
458
00:26:07,610 --> 00:26:11,530
[samantha_duncan]: space and the evolution. The reason why it happened that way is because
459
00:26:11,770 --> 00:26:15,290
[samantha_duncan]: there was no quantitative data or they. We didn't have as much contsative
460
00:26:15,450 --> 00:26:20,010
[samantha_duncan]: data as we do today. so we can't to build a way to ask companies what they
461
00:26:20,090 --> 00:26:23,530
[samantha_duncan]: were doing on these topics to assess how they were doing. I just think
462
00:26:23,610 --> 00:26:27,210
[samantha_duncan]: we're in a very different space now where we can actually use the
463
00:26:27,290 --> 00:26:31,930
[samantha_duncan]: quantitative data on performance to assess performance versus intent.
464
00:26:31,440 --> 00:26:37,840
[ash_b]: so real. Quite before you jump your, I'm going to put a a bouny out there, free free
465
00:26:38,080 --> 00:26:43,440
[ash_b]: money mug, free, free money, mugged to the first financial anyistt, That asks a
466
00:26:43,520 --> 00:26:45,440
[ash_b]: corporate Ceo if they have a
467
00:26:45,190 --> 00:26:46,190
[sloane]: Oh god,
468
00:26:45,600 --> 00:26:48,320
[ash_b]: policy Oer revenue. You can.
469
00:26:48,270 --> 00:26:49,270
[sloane]: Oh my god.
470
00:26:48,560 --> 00:26:52,400
[ash_b]: You could lump it in with your question. if they have a policy on gender diversity.
471
00:26:52,890 --> 00:26:58,250
[sloane]: yeah, yeah, yeah, so uh yeah, great quarter, guys, Um, you know, I just wonder. Im
472
00:26:58,330 --> 00:26:59,690
[sloane]: curious like what's your policy?
473
00:26:59,360 --> 00:27:01,440
[ash_b]: What's your policy on revenue? Now
474
00:27:01,530 --> 00:27:06,490
[sloane]: Would you consider do? Are you pro revenue or like? what? Um, Yeah,
475
00:27:05,680 --> 00:27:10,240
[ash_b]: do it, and you get a free mugry, Your next question.
476
00:27:09,790 --> 00:27:10,790
[sloane]: yeah,
477
00:27:11,690 --> 00:27:15,210
[sloane]: I. I mean, actually, I. if if you do it, I'll I'll go even one further than Ashby.
478
00:27:15,290 --> 00:27:19,370
[sloane]: We will like take your photo. and in the way that people treat photos of like Third
479
00:27:19,530 --> 00:27:24,410
[sloane]: World politicians, Uh, will make a page for you like a digital shrine on the free
480
00:27:23,360 --> 00:27:25,600
[ash_b]: You know, what will create an This is.
481
00:27:24,190 --> 00:27:25,190
[sloane]: money.
482
00:27:27,040 --> 00:27:31,200
[ash_b]: that would be artistic Cre, T for you, non token,
483
00:27:31,130 --> 00:27:36,010
[sloane]: Yeah, exactly y, you know I. I. I think like one of the things that comes with a lot
484
00:27:36,090 --> 00:27:39,450
[sloane]: of this. you know. Kind of I. You know, we've basically we're riffing on the
485
00:27:39,450 --> 00:27:43,530
[sloane]: absurdity. Sometimes that people have you. That comes up when people are like asking
486
00:27:43,690 --> 00:27:46,970
[sloane]: me is like. Well, yeah, so you know Like would you consider like? Are you going to
487
00:27:47,050 --> 00:27:51,610
[sloane]: stop destroying the world? Like in three years and five years, or you know? Um, like
488
00:27:51,690 --> 00:27:55,050
[sloane]: I, I, I think that that's relevant to a lot of people you know. And like you know,
489
00:27:55,210 --> 00:27:58,730
[sloane]: our home is at, like the transition Pathway initiative, for instance, ask a question
490
00:27:58,890 --> 00:28:03,370
[sloane]: like Do you guys use an internal pres Carbon? And that that's a group that does you
491
00:28:01,040 --> 00:29:59,360
[ash_b]: ssssssssssssss.
492
00:28:03,450 --> 00:28:06,730
[sloane]: know. They. They basically take the biggest deitters on the public markets and then
493
00:28:06,730 --> 00:28:10,090
[sloane]: they're like. Okay, Well, you know, let's you know. send them all a questionnaire.
494
00:28:10,250 --> 00:28:14,570
[sloane]: Allow people to evaluate them Um, you know and I guess it's helpful for people who
495
00:28:14,570 --> 00:28:19,370
[sloane]: are trying to pick the least bad oil company. Um, you know, but for people like you
496
00:28:16,910 --> 00:28:17,910
[samantha_duncan]: Mhm.
497
00:28:19,370 --> 00:28:23,050
[sloane]: know, do you see a material distinction between that sort of analysis like, let's
498
00:28:23,130 --> 00:28:28,810
[sloane]: pick the least bad oil company? Um, and you know kind of like. I guess what you
499
00:28:28,890 --> 00:28:33,610
[sloane]: could call it a purer or more innocent analysis. Uh, like let's make the most
500
00:28:33,430 --> 00:28:34,430
[sloane]: impact.
501
00:28:37,050 --> 00:28:40,570
[samantha_duncan]: Yeah, yeah, it's an interesting question. Um, and Don me wrong. I think
502
00:28:40,650 --> 00:28:44,650
[samantha_duncan]: there's always. I mean we investors. there's always you. An infinite amount
503
00:28:44,730 --> 00:28:47,770
[samantha_duncan]: of analysis you could do, qualitative and quantitative and consative.
504
00:28:47,930 --> 00:28:50,890
[samantha_duncan]: Definitely isn't the answer to everything, and doesn't capture everything.
505
00:28:51,930 --> 00:28:57,290
[samantha_duncan]: I think. Even in that example, like with an oil company indicators that are
506
00:28:58,490 --> 00:29:02,810
[samantha_duncan]: specified by the sustainable Development goals, like megaad hours of
507
00:29:02,890 --> 00:29:08,890
[samantha_duncan]: renewable energy generated, versus you know, fossil fuel generated energy,
508
00:29:09,130 --> 00:29:13,770
[samantha_duncan]: for example, and looking at how that mix changes over time is probably a
509
00:29:13,850 --> 00:29:18,970
[samantha_duncan]: better way of assessing an oil company's transition to cleaner fuels than
510
00:29:19,690 --> 00:29:21,130
[samantha_duncan]: policies around, like
511
00:29:22,410 --> 00:29:26,010
[samantha_duncan]: gender diversity or their transition or their goals around time now, I
512
00:29:26,010 --> 00:29:28,810
[samantha_duncan]: don't think it's the anything I think like. Actually, the biggest topic at
513
00:29:28,810 --> 00:29:34,330
[samantha_duncan]: the moment is given the net, ▁zero goals and climate emergency. What the
514
00:29:34,410 --> 00:29:38,730
[samantha_duncan]: goals are that a company actually has, so you can nott just look at their
515
00:29:38,970 --> 00:29:42,650
[samantha_duncan]: performance today, but chart their growth or their de growrowth in
516
00:29:42,730 --> 00:29:47,850
[samantha_duncan]: emissions from now out to twenty, thirty, twenty, fifty, twenty, sixty. And
517
00:29:48,010 --> 00:29:51,370
[samantha_duncan]: those are at the moment, Like having questions with the Ceos of these
518
00:29:51,530 --> 00:29:55,610
[samantha_duncan]: companies and saying What is your plan? What is your path? Not just what's
519
00:29:55,690 --> 00:30:00,730
[samantha_duncan]: your performance today. So, yeah, I mean that those type of Um. qualitative
520
00:30:00,890 --> 00:30:03,850
[samantha_duncan]: questions are important, but I would expect those c, e Os to be setting
521
00:30:04,170 --> 00:30:08,250
[samantha_duncan]: quantitative targets, just like they said, quantitative targets on
522
00:30:08,390 --> 00:30:09,390
[samantha_duncan]: financial formats.
523
00:30:08,890 --> 00:30:12,090
[sloane]: Yeah, like the Free Money Board, meaning that we had right before this podcast where
524
00:30:12,090 --> 00:30:15,050
[sloane]: we're like, Oh, we've been having audio issues like vet a
525
00:30:15,100 --> 00:30:16,100
[ash_b]: y, y.
526
00:30:15,130 --> 00:30:18,890
[sloane]: shambles, Like, do we plan to avoid the to get around that over time, or
527
00:30:19,040 --> 00:30:20,560
[ash_b]: We need a policy. Y.
528
00:30:19,050 --> 00:30:22,010
[sloane]: we just sort of, uh, we have a po. We have a policy of working
529
00:30:21,700 --> 00:30:22,700
[ash_b]: Yeah,
530
00:30:22,170 --> 00:30:27,050
[sloane]: on it. Uh, well, let's talk about net purposecause. Uh, you always ▁zoom in on what
531
00:30:27,130 --> 00:30:31,290
[sloane]: you're doing specifically. And and one of the things that jumps out on the site is
532
00:30:31,850 --> 00:30:35,450
[sloane]: you know that you're not making another framework which is quite welcome because
533
00:30:35,690 --> 00:30:40,730
[sloane]: there are many of them. Um, you know, and I, I, I guess you know. You sort of note
534
00:30:40,810 --> 00:30:44,490
[sloane]: that one of the uses of your platform is that standard, a standard setter. You know,
535
00:30:44,490 --> 00:30:49,210
[sloane]: if we were to create the free money, E, s. G, you know. whatever, Um, because
536
00:30:48,910 --> 00:30:49,910
[samantha_duncan]: Mhm.
537
00:30:49,610 --> 00:30:52,330
[sloane]: you know we hate ourselves and whatever, uh,
538
00:30:52,080 --> 00:30:54,960
[ash_b]: trademark. All that that was great. That's great marketing.
539
00:30:56,000 --> 00:30:58,560
[ash_b]: He. s. do whatever because we hate ourselves.
540
00:30:56,000 --> 00:30:58,560
[ash_b]: He. s. do whatever because we hate ourselves.
541
00:30:56,010 --> 00:30:57,210
[sloane]: yeah, yeah, yeah, yeah, th. the
542
00:31:01,450 --> 00:31:05,450
[sloane]: yeah. exactly. we were to create the history. whatever framework, Uh, we could log
543
00:31:05,610 --> 00:31:10,490
[sloane]: in that purpose and use your platform To you know, ha, identify opportunities to
544
00:31:10,490 --> 00:31:14,010
[sloane]: converge it with other regulatory frameworks. Can you talk about why that's
545
00:31:14,250 --> 00:31:16,090
[sloane]: important and how that might work on the platform?
546
00:31:18,010 --> 00:31:22,970
[samantha_duncan]: Yes, absolutely thanks, Sloan. Um. So maybe just a word of context as to
547
00:31:23,050 --> 00:31:29,210
[samantha_duncan]: why we're doing that as well. The way we see our role here is we're in this
548
00:31:29,370 --> 00:31:34,650
[samantha_duncan]: moment where we have about a third of all the world's capital committed to
549
00:31:34,810 --> 00:31:40,570
[samantha_duncan]: investing sustainably offer impact or using e, s G, which might be
550
00:31:40,650 --> 00:31:43,770
[samantha_duncan]: confusing. but we take that from an optimistic lens. To say, there's a lot
551
00:31:43,770 --> 00:31:46,490
[samantha_duncan]: of investors that want to do something about this, and there's enough
552
00:31:46,650 --> 00:31:49,050
[samantha_duncan]: emergencies that we need to do something about.
553
00:31:50,490 --> 00:31:53,770
[samantha_duncan]: So, in that moment when you look at getting that done,
554
00:31:54,890 --> 00:31:59,130
[samantha_duncan]: Um, we can't really ask investors to make different decisions until they
555
00:31:59,210 --> 00:32:02,970
[samantha_duncan]: have the data. They need to do that, and getting the data has a couple of
556
00:32:03,050 --> 00:32:06,890
[samantha_duncan]: different elements. One is defining what we should measure, which a lot of
557
00:32:06,970 --> 00:32:11,370
[samantha_duncan]: standard setting bodies have done a lot of work on over a lot of years, and
558
00:32:11,450 --> 00:32:16,570
[samantha_duncan]: we are seeing convergence, which is a really exciting thing, Um. But the
559
00:32:16,650 --> 00:32:21,050
[samantha_duncan]: second is even when we achieve convergence, we have a thirty billion dollar
560
00:32:21,290 --> 00:32:25,050
[samantha_duncan]: financial data industry today that underpins financial investment
561
00:32:25,370 --> 00:32:30,010
[samantha_duncan]: decisions. Um, and that exists because investors don't have the time to
562
00:32:30,090 --> 00:32:33,610
[samantha_duncan]: aggregate their own data and punch numbers from Ped F reports into their
563
00:32:33,690 --> 00:32:38,090
[samantha_duncan]: Excel spreadsheets. You need that technology to underpin the decision
564
00:32:38,110 --> 00:32:39,110
[samantha_duncan]: making process.
565
00:32:39,850 --> 00:32:43,370
[samantha_duncan]: If you look at the shift in capital, then from financial to social and
566
00:32:43,530 --> 00:32:47,610
[samantha_duncan]: environmental performance, we just don't have that infrastructure built yet
567
00:32:48,090 --> 00:32:52,490
[samantha_duncan]: to do that effortlessly, So our mission is literally make impact
568
00:32:52,730 --> 00:32:55,210
[samantha_duncan]: measurement effortless for every investor of the world,
569
00:32:56,570 --> 00:33:00,570
[samantha_duncan]: And when we say, think about standards, Um, we're building the data
570
00:33:00,730 --> 00:33:04,170
[samantha_duncan]: infrastructure, not the standards, So what we would love to see is all
571
00:33:04,330 --> 00:33:09,370
[samantha_duncan]: these standards they converge, And what we do is we kind of map, Um, the
572
00:33:09,450 --> 00:33:12,170
[samantha_duncan]: standards all the standards today, and we put them on one page
573
00:33:13,290 --> 00:33:16,730
[samantha_duncan]: and out of that mapping. Drops a bunch of data points that are actually
574
00:33:16,970 --> 00:33:21,610
[samantha_duncan]: really similar, which is why I think we're so close to convergence and we
575
00:33:21,770 --> 00:33:26,490
[samantha_duncan]: just populate those fields with data. We don't kind of apine on what the
576
00:33:26,570 --> 00:33:30,010
[samantha_duncan]: standards should be. But what's cool out of that is that like a standard,
577
00:33:30,170 --> 00:33:33,450
[samantha_duncan]: seter, could come to the nep of a platform and look at all the data points
578
00:33:33,530 --> 00:33:36,810
[samantha_duncan]: and see how many companies are actually disclosing. What, Like you know,
579
00:33:36,890 --> 00:33:40,490
[samantha_duncan]: you guys are prescribing this disclosed datapo. Only two percent of
580
00:33:40,570 --> 00:33:43,610
[samantha_duncan]: companies in our universe are actually putting any data out on there. Maybe
581
00:33:43,850 --> 00:33:46,730
[samantha_duncan]: you should consider like dropping that from your list, because like eighty
582
00:33:46,890 --> 00:33:51,050
[samantha_duncan]: five percent of companies are disclosing this one. For example. So that's a
583
00:33:51,130 --> 00:33:54,490
[samantha_duncan]: way that we think that we could help the standardzeing process just by
584
00:33:54,570 --> 00:33:58,410
[samantha_duncan]: providing transparency on what data is out there, and as a result, like
585
00:33:58,490 --> 00:34:02,090
[samantha_duncan]: what our company is finding it possible to report on and what they're not.
586
00:34:02,160 --> 00:34:06,560
[ash_b]: It's really interesting. First off to like, remind everybody that a third of the
587
00:34:06,640 --> 00:34:11,280
[ash_b]: capital in the world is like being invested in in this way. and like that. these
588
00:34:12,400 --> 00:34:17,840
[ash_b]: outcomes data don't exist. Like to me, there's like a huge disconnect right, and part
589
00:34:18,000 --> 00:34:19,760
[ash_b]: of me, the the likekeeptic,
590
00:34:19,470 --> 00:34:20,470
[samantha_duncan]: Yeah,
591
00:34:19,920 --> 00:34:24,320
[ash_b]: and me wonders. Did a third of that capital make that commitment Because they knew
592
00:34:24,560 --> 00:34:29,440
[ash_b]: there was no actual measurement. You know, like they could just like. Oh, it's all
593
00:34:29,600 --> 00:34:33,120
[ash_b]: policy based crap anyway, so we'll just keep doing what we're doing and our marketing
594
00:34:33,200 --> 00:34:38,000
[ash_b]: people get to say that we're sustainable because it's all crap. So that's thekeptic,
595
00:34:38,720 --> 00:34:40,480
[ash_b]: Let's put that. let's put that human
596
00:34:40,230 --> 00:34:41,230
[samantha_duncan]: totally
597
00:34:40,560 --> 00:34:44,480
[ash_b]: being to decide. now. The the thing I'm really interested in You're building
598
00:34:44,640 --> 00:34:49,520
[ash_b]: outcomes. Like when you talk to the, I guess your customers like What are they most
599
00:34:49,840 --> 00:34:54,880
[ash_b]: excited about? Is it the climate angle, which feels like it's everywhere. Um, or is
600
00:34:55,040 --> 00:34:58,960
[ash_b]: it like cause? you mentioned. like the five themes that you're really interested in
601
00:34:59,120 --> 00:35:04,160
[ash_b]: access to services? You know all that kind of stuff. So honestly like what is like
602
00:35:04,320 --> 00:35:09,120
[ash_b]: the most interesting thing that they want out of your data. And how are they using
603
00:35:08,820 --> 00:35:09,820
[ash_b]: it?
604
00:35:13,690 --> 00:35:18,650
[samantha_duncan]: yeah. So, I mean, I think they are basically looking. so our clients today
605
00:35:18,890 --> 00:35:23,770
[samantha_duncan]: are fund managers that manage sustainable and impact portfolios and what
606
00:35:23,930 --> 00:35:29,770
[samantha_duncan]: they're looking for is a way to report as rigorously on those outcomes or
607
00:35:29,930 --> 00:35:34,010
[samantha_duncan]: those indicators as they do on their financial performance. And you're
608
00:35:34,090 --> 00:35:38,330
[samantha_duncan]: right, Ashby. I mean, like most of the ninety trillion, or the one third of
609
00:35:38,410 --> 00:35:40,810
[samantha_duncan]: the world's capital that says they're committed to this, is really
610
00:35:40,890 --> 00:35:44,970
[samantha_duncan]: committed to e, s, G, which is largely a lot of policies. Um.
611
00:35:45,710 --> 00:35:46,710
[samantha_duncan]: still,
612
00:35:47,290 --> 00:35:51,610
[samantha_duncan]: but I don't know if you sit read and detail the E U regulation on this
613
00:35:51,690 --> 00:35:53,370
[samantha_duncan]: topic, but it's all quantitative,
614
00:35:53,380 --> 00:35:54,380
[ash_b]: That is fabulous.
615
00:35:53,850 --> 00:35:57,930
[samantha_duncan]: which is fabulous. So they're all going to have to. Yeah, everyone, one's
616
00:35:58,090 --> 00:36:01,930
[samantha_duncan]: going to have to go in that direction. Um, and so I think what our clients
617
00:36:02,010 --> 00:36:07,850
[samantha_duncan]: were looking for is measurable performance, quantitative performance. just
618
00:36:08,090 --> 00:36:11,770
[samantha_duncan]: like they have on financial performance. They are really interested in
619
00:36:11,850 --> 00:36:14,650
[samantha_duncan]: climate, and I think every investor in the world that's doing anything in
620
00:36:14,730 --> 00:36:18,650
[samantha_duncan]: sustainability has to be interested in that right now. Um. and I think
621
00:36:18,810 --> 00:36:24,650
[samantha_duncan]: they've got O K data on some climate metrics like Scope One and Scope, too.
622
00:36:24,810 --> 00:36:29,130
[samantha_duncan]: Although we've found more data just in a more detailed and thorough way
623
00:36:29,770 --> 00:36:34,250
[samantha_duncan]: from the same companies, Um than our peers on even those quite common
624
00:36:34,570 --> 00:36:38,410
[samantha_duncan]: metrics today. But what they' lacking is they're often looking to invest in
625
00:36:38,570 --> 00:36:43,930
[samantha_duncan]: solutions, so products and services that actually are producing things that
626
00:36:44,090 --> 00:36:49,290
[samantha_duncan]: could solve the climate crisis, like renewable energy, but also energy
627
00:36:49,450 --> 00:36:53,770
[samantha_duncan]: efficiency tools, building insulation like, Actually, you know, Um,
628
00:36:54,010 --> 00:36:57,130
[samantha_duncan]: building envelopes, things that are going to solve kind of the energy
629
00:36:57,290 --> 00:37:01,690
[samantha_duncan]: crisis from the demand side as well as supply side, et cetera, And we work
630
00:37:01,930 --> 00:37:04,810
[samantha_duncan]: to identify those solutions and also measure their
631
00:37:06,010 --> 00:37:09,850
[samantha_duncan]: see or two. Avoid it, for example, their impact in a quantitative way, so
632
00:37:09,930 --> 00:37:13,690
[samantha_duncan]: they can not just identify the solution, but measure the impact of
633
00:37:13,770 --> 00:37:17,690
[samantha_duncan]: investing in those solutions, And then I think we have a wider set like we
634
00:37:17,850 --> 00:37:19,130
[samantha_duncan]: actually cover. I kind of
635
00:37:19,100 --> 00:37:20,100
[ash_b]: Hm,
636
00:37:19,290 --> 00:37:20,730
[samantha_duncan]: summarized in five things. we
637
00:37:20,460 --> 00:37:21,460
[ash_b]: Hm,
638
00:37:20,890 --> 00:37:23,450
[samantha_duncan]: cover about ten themes today. But Um,
639
00:37:24,970 --> 00:37:27,690
[samantha_duncan]: Clliim is not the only thing everyone knows that water is going to be
640
00:37:27,850 --> 00:37:30,970
[samantha_duncan]: important next and waste, So don't just anchor on one, but seeal all the
641
00:37:31,050 --> 00:37:33,370
[samantha_duncan]: others as well. we provide that information to them too.
642
00:37:33,610 --> 00:37:36,730
[sloane]: Do you worry all about the way that that information went up, getting used in
643
00:37:36,810 --> 00:37:41,690
[sloane]: marketing? Be cause? The, I mean like the. there's a. um. I mean. I actually had to
644
00:37:41,690 --> 00:37:47,930
[sloane]: hold myself back from writing a big, like, kind of angry blog post about like a a
645
00:37:48,090 --> 00:37:49,370
[sloane]: major asset manager,
646
00:37:51,370 --> 00:37:57,930
[sloane]: Um, put out a uh, you know, like a, basically like a two page infographic about one
647
00:37:58,010 --> 00:38:02,410
[sloane]: of their largest dfunds that heavily implied that there was a direct implicate A
648
00:38:02,490 --> 00:38:08,250
[sloane]: direct result of Uh. making an allocation of this Etf would be the reduction in
649
00:38:08,570 --> 00:38:13,690
[sloane]: carbon. In other words, that by investing in this Ef carbon that would have
650
00:38:13,310 --> 00:38:14,310
[samantha_duncan]: M.
651
00:38:13,770 --> 00:38:18,090
[sloane]: been oitted would not have been omitted. Were A actually the? The? What the data
652
00:38:18,330 --> 00:38:23,770
[sloane]: said is that the carbon footprint of the companies in the portfolio differed from
653
00:38:24,170 --> 00:38:27,130
[sloane]: the carbon footprint in the in the companies of the indices?
654
00:38:28,510 --> 00:38:29,510
[samantha_duncan]: Yeah, yeah,
655
00:38:28,970 --> 00:38:32,970
[sloane]: You know, I. I assume you must run into people crossing that line left and right.
656
00:38:35,130 --> 00:38:38,650
[samantha_duncan]: yes, and this is like, I think a bit of the hardest part about this
657
00:38:38,890 --> 00:38:43,930
[samantha_duncan]: challenge at the moment. that. Um, like the way we work is we just well
658
00:38:44,250 --> 00:38:48,570
[samantha_duncan]: just, but we aggregate data and we provide that to people transparently but
659
00:38:48,650 --> 00:38:52,890
[samantha_duncan]: we don't prescribe how they should use it. We don't dont have visibility or
660
00:38:53,130 --> 00:38:57,050
[samantha_duncan]: any authority over how they publish their reports. I think that's a role
661
00:38:57,210 --> 00:39:01,530
[samantha_duncan]: where regulation can really help and needs to help, because the
662
00:39:01,690 --> 00:39:04,010
[samantha_duncan]: interpretation of this information. Yeah,
663
00:39:05,450 --> 00:39:07,530
[samantha_duncan]: is challenging right now. Um,
664
00:39:08,570 --> 00:39:10,970
[samantha_duncan]: and I think it's kind of like that. How do you
665
00:39:12,010 --> 00:39:16,490
[samantha_duncan]: not let perfect be the enemy of good in taking like micro steps, but also
666
00:39:16,650 --> 00:39:19,050
[samantha_duncan]: like get to perfect as quickly as possible, because
667
00:39:18,860 --> 00:39:19,860
[ash_b]: how do I
668
00:39:19,370 --> 00:39:22,890
[samantha_duncan]: people need to be able to make the decisions. So we do provide some
669
00:39:22,970 --> 00:39:26,330
[samantha_duncan]: guidance around reporting what we consider best practice. But ▁ultimately,
670
00:39:26,490 --> 00:39:28,410
[samantha_duncan]: we don't have your authority.
671
00:39:27,610 --> 00:39:31,770
[sloane]: Yeah, and if you tried to prescribe that you wouldn't have a business, Uh, yeah,
672
00:39:31,630 --> 00:39:32,630
[sloane]: yeah,
673
00:39:32,490 --> 00:39:35,690
[samantha_duncan]: No, and also, I also think it's I mean, so I think it's also.
674
00:39:36,810 --> 00:39:38,170
[samantha_duncan]: It's quite easy to
675
00:39:39,210 --> 00:39:42,650
[samantha_duncan]: ding a lot of these things and let there are a lot of things to do. To be
676
00:39:42,650 --> 00:39:44,810
[samantha_duncan]: honest, because there is a little up, but also
677
00:39:45,850 --> 00:39:51,130
[samantha_duncan]: it's quite hard. like for I don't know someone that's never thought about.
678
00:39:51,450 --> 00:39:55,610
[samantha_duncan]: not like, never learn this in school. never trained on the job to measure
679
00:39:56,010 --> 00:40:00,250
[samantha_duncan]: carbon emissions. Avoided of a portfolio, Kind of may be trying to do their
680
00:40:00,490 --> 00:40:04,010
[samantha_duncan]: best, but like God, it wrong. Who knows. I mean that's the like,
681
00:40:04,170 --> 00:40:07,290
[samantha_duncan]: optimistic, the on it and the pessimistic view, and I just don't think we
682
00:40:07,450 --> 00:40:10,650
[samantha_duncan]: know what is actually happening. I mean, I know for one that like working
683
00:40:10,810 --> 00:40:14,410
[samantha_duncan]: with investors the last ten years, an impact investing, even the most
684
00:40:14,570 --> 00:40:18,170
[samantha_duncan]: sophisticated. Um, it? It's not like effortless
685
00:40:19,290 --> 00:40:22,970
[samantha_duncan]: right, so it's really something that needs to all need to figured out.
686
00:40:22,060 --> 00:40:23,060
[ash_b]: I did want?
687
00:40:22,870 --> 00:40:23,870
[sloane]: that's all way.
688
00:40:23,200 --> 00:40:26,960
[ash_b]: I mean, I know where' we. We've taken you way longer than we promised we would, but
689
00:40:27,120 --> 00:40:31,040
[ash_b]: you're such an interesting topic and it comes up time and time again and and I think
690
00:40:31,120 --> 00:40:35,120
[ash_b]: the the last kind of comment and or question where we want to say is like these
691
00:40:35,360 --> 00:40:40,240
[ash_b]: frameworks. Part of me wonders if like the lack of frameworks is
692
00:40:41,520 --> 00:40:46,160
[ash_b]: useful for some of the more sophisticated investors that are using this data that
693
00:40:46,400 --> 00:40:47,680
[ash_b]: like to feel like they're
694
00:40:47,550 --> 00:40:48,550
[samantha_duncan]: Yeah,
695
00:40:47,760 --> 00:40:53,040
[ash_b]: building their process, and I'm often reminded of like back in the nineteen fifties,
696
00:40:53,360 --> 00:40:57,760
[ash_b]: when one of those big conglomerates started selling cakes in a box,
697
00:40:58,880 --> 00:41:04,560
[ash_b]: Um you? A? like they weren't selling any cakes in a box, because the the chefs at
698
00:41:04,640 --> 00:41:09,200
[ash_b]: home, which back then was usually women were' like this is cheating like I'm I'm just
699
00:41:09,280 --> 00:41:13,920
[ash_b]: putting the cake in in the bowl and mixing it with. Water like that's not cooking,
700
00:41:14,720 --> 00:41:17,920
[ash_b]: you know, And and what they figured out is they had to
701
00:41:17,550 --> 00:41:18,550
[samantha_duncan]: Yeah,
702
00:41:18,000 --> 00:41:21,280
[ash_b]: have the. the. The women put an egg in the box,
703
00:41:22,320 --> 00:41:26,960
[ash_b]: and just the addition of an egg for them made them feel like I'm cooking. There was
704
00:41:27,120 --> 00:41:31,200
[ash_b]: no need to put the egg in, but they added that to the ingredients list. so they
705
00:41:31,360 --> 00:41:35,520
[ash_b]: dumped the box in the bowl. They put an egg and water spun it. They had their cake.
706
00:41:35,680 --> 00:41:41,440
[ash_b]: It's sold like crazy in this case. Where am I going with this great question? Uh, in
707
00:41:41,520 --> 00:41:47,040
[ash_b]: this case like you're providing a really interesting product that like frankly,
708
00:41:47,200 --> 00:41:52,800
[ash_b]: doesn't k, need like it may not need the egg yet. Um, but the these organizs I don't
709
00:41:52,880 --> 00:41:56,400
[ash_b]: know where I'm going, but I think they want the egg right. Like the really
710
00:41:56,880 --> 00:41:59,040
[ash_b]: sophisticated. Like what I think
711
00:41:58,830 --> 00:41:59,830
[samantha_duncan]: absolutely
712
00:41:59,120 --> 00:42:02,400
[ash_b]: we're talking about F name workors is like we don't need an act like we're just
713
00:42:02,480 --> 00:42:06,320
[ash_b]: delivering the impact data analgy, making any sense, Anymo,
714
00:42:06,730 --> 00:42:08,090
[sloane]: Yeah, we will on a plant, bas,
715
00:42:07,950 --> 00:42:08,950
[samantha_duncan]: yes,
716
00:42:08,310 --> 00:42:09,310
[sloane]: substitute for an egg.
717
00:42:09,520 --> 00:42:12,560
[ash_b]: sorry, thisvest be good. Oh shi.
718
00:42:16,350 --> 00:42:17,350
[samantha_duncan]: exactly.
719
00:42:16,640 --> 00:42:19,440
[ash_b]: Anyway, my point is that lack of frameworks may,
720
00:42:19,920 --> 00:42:24,400
[ash_b]: the lack of Framx may actually like help you get early customers from the really
721
00:42:19,920 --> 00:42:24,400
[ash_b]: the lack of Framx may actually like help you get early customers from the really
722
00:42:19,930 --> 00:42:21,130
[samantha_duncan]: I got. I got it.
723
00:42:24,640 --> 00:42:28,720
[ash_b]: sophisticated people that are like. I can really use this data in my process,
724
00:42:24,640 --> 00:42:28,720
[ash_b]: sophisticated people that are like. I can really use this data in my process,
725
00:42:29,920 --> 00:42:33,840
[ash_b]: but the frameworks are then there to take it out to the masses. anyway. that was my
726
00:42:33,540 --> 00:42:34,540
[ash_b]: point.
727
00:42:36,730 --> 00:42:41,050
[samantha_duncan]: No. I totally agree by the way, and I actually think there this like thing
728
00:42:41,370 --> 00:42:42,650
[samantha_duncan]: happening at the moment where
729
00:42:43,850 --> 00:42:48,410
[samantha_duncan]: impacts and sustainable investors do like if they figured out a framework
730
00:42:48,570 --> 00:42:52,170
[samantha_duncan]: ahead of everyone else. They do look like they'. I mean they are they
731
00:42:52,410 --> 00:42:55,210
[samantha_duncan]: actually contributing to figing that at first of all, So that's helpful.
732
00:42:55,690 --> 00:42:59,610
[samantha_duncan]: But Um, people see it as a competitive differentitor, because other people
733
00:42:59,690 --> 00:43:03,290
[samantha_duncan]: haven't yet figured out their frameworks. I think if you fast forward five
734
00:43:03,450 --> 00:43:06,810
[samantha_duncan]: or ten years, though I hope we are in the same situation as we are in
735
00:43:06,970 --> 00:43:11,210
[samantha_duncan]: financial performance where you're an impact investor because you generated
736
00:43:11,610 --> 00:43:14,490
[samantha_duncan]: outsized impact, not because you measured it
737
00:43:14,340 --> 00:43:15,340
[ash_b]: Yeah,
738
00:43:15,130 --> 00:43:19,690
[samantha_duncan]: in a certain way. Um, and that's I think that performance differentiation
739
00:43:20,010 --> 00:43:24,490
[samantha_duncan]: that hasn't yet dropped. Like, Actually, you're an impact investor if
740
00:43:24,570 --> 00:43:28,090
[samantha_duncan]: you're actually outperforming on impact, not if you built a framework to
741
00:43:28,170 --> 00:43:32,570
[samantha_duncan]: measure it. And I think, By the way, people also are spending a lot of
742
00:43:32,810 --> 00:43:36,330
[samantha_duncan]: internal time on figuring this stuff out. and if they're investing actually
743
00:43:36,490 --> 00:43:40,330
[samantha_duncan]: that much human capital in figuring something out, they kind of want to use
744
00:43:40,570 --> 00:43:44,490
[samantha_duncan]: that investment in a way that like is differentiating. so yeah, there is
745
00:43:44,730 --> 00:43:49,130
[samantha_duncan]: that framework versus performance. I think kind of I P type thing happening
746
00:43:49,290 --> 00:43:52,810
[samantha_duncan]: at the moment. I think the long term is standardization hopefully, and you
747
00:43:52,810 --> 00:43:54,410
[samantha_duncan]: know, outperformance on performance.
748
00:43:54,180 --> 00:43:55,180
[ash_b]: agreed.
749
00:43:55,050 --> 00:43:57,770
[sloane]: I think that's a great place to leave it, cause, Yeah, I mean
750
00:43:58,810 --> 00:44:03,210
[sloane]: I. I think you know everyone hopes it bad. We can move past the like bureaucratic uh
751
00:44:03,450 --> 00:44:07,130
[sloane]: form filling out part, and you know, move towards the like, You know, Actually
752
00:44:07,190 --> 00:44:08,190
[sloane]: measuring how
753
00:44:07,630 --> 00:44:08,630
[samantha_duncan]: Yeah,
754
00:44:08,090 --> 00:44:10,010
[sloane]: good people are at doing the thing Part.
755
00:44:10,240 --> 00:44:12,080
[ash_b]: Yeah, are we making the world a better place
756
00:44:11,870 --> 00:44:12,870
[samantha_duncan]: exactly
757
00:44:12,320 --> 00:44:17,120
[ash_b]: and I think you know to close it close down here, I think with if you're successful
758
00:44:17,280 --> 00:44:20,400
[ash_b]: with Net purpose, we're actually going to have an answer for that, you know. Like,
759
00:44:20,560 --> 00:44:25,680
[ash_b]: are these investors actually driving positive impacts in the world, or are they just
760
00:44:25,760 --> 00:44:27,600
[ash_b]: putting you know, marketing
761
00:44:28,640 --> 00:44:30,640
[ash_b]: glosses out, pretending to
762
00:44:31,770 --> 00:44:35,610
[sloane]: Well, Yeah, that's so crucial cause, like I. I, I think a lot of the people that
763
00:44:35,850 --> 00:44:41,050
[sloane]: that we serve intend to S are people who don't trust markets at all, Uh, don't trust
764
00:44:40,910 --> 00:44:41,910
[samantha_duncan]: yeah.
765
00:44:41,210 --> 00:44:43,690
[sloane]: capitalism at all. Uh, you
766
00:44:43,310 --> 00:44:44,310
[samantha_duncan]: yeah,
767
00:44:43,770 --> 00:44:48,890
[sloane]: know, and like to to actually reach those people. Um, you know, you got to have like
768
00:44:48,970 --> 00:44:53,610
[sloane]: a pretty f. firm empirical underpinning, Um, you know, Uh,
769
00:44:53,590 --> 00:44:54,590
[samantha_duncan]: absolutely
770
00:44:53,930 --> 00:44:58,490
[sloane]: and and earn their trust, but thank you so much for taking the time to chat with us.
771
00:44:59,770 --> 00:45:03,370
[samantha_duncan]: all. Thank for having these has been really fun guys. And yes, we hope we
772
00:45:03,450 --> 00:45:07,770
[samantha_duncan]: can earn the trust of those inveestors. Then we can make a little dent in
773
00:45:07,510 --> 00:45:08,510
[samantha_duncan]: this problem
774
00:45:08,400 --> 00:45:09,680
[ash_b]: bigt, All right,
775
00:45:08,730 --> 00:45:10,410
[samantha_duncan]: so we can all have a same in world,
776
00:45:10,090 --> 00:45:12,250
[sloane]: big damn, big den willll. kill this problem
777
00:45:13,190 --> 00:45:14,190
[samantha_duncan]: big dent,
778
00:45:13,870 --> 00:45:14,870
[sloane]: by
779
00:45:14,330 --> 00:45:16,250
[samantha_duncan]: cool guys. What a great way to end
780
00:45:17,710 --> 00:45:18,710
[samantha_duncan]: by.
781
00:45:18,640 --> 00:45:20,080
[ash_b]: fabulous. Yeah,
782
00:45:18,810 --> 00:45:23,530
[sloane]: I. That's so good. that's so good. Uh, I mean we got to call Is like the related
783
00:45:23,690 --> 00:45:25,050
[sloane]: parties broadcast. You know what?
784
00:45:24,580 --> 00:45:25,580
[ash_b]: pretty soon,
785
00:45:26,320 --> 00:45:30,560
[ash_b]: pretty. so. uh, we've got our captain out for whatever our pirate out front. We' just
786
00:45:30,640 --> 00:45:34,400
[ash_b]: going toy be like. You should basically assume we're conflicted on everything we do.
787
00:45:34,590 --> 00:45:35,590
[sloane]: Yeah,
788
00:45:36,330 --> 00:45:37,370
[sloane]: shark, Pa's like, Ah,
789
00:45:38,220 --> 00:45:39,220
[ash_b]: This is
790
00:45:38,590 --> 00:45:39,590
[sloane]: we be.
791
00:45:39,200 --> 00:45:40,640
[ash_b]: radled with codlaxs.
792
00:45:41,610 --> 00:45:44,810
[sloane]: we be represented in a loose network of collaborators.
793
00:45:46,080 --> 00:45:51,200
[ash_b]: But here's the good news. that company is taking off like it is.
794
00:45:51,070 --> 00:45:52,070
[sloane]: Yeah,
795
00:45:51,520 --> 00:45:56,320
[ash_b]: That is real. So it's not just us putting in some random little company Net purposes
796
00:45:56,540 --> 00:45:57,540
[ash_b]: is crushing it. So,
797
00:45:58,010 --> 00:46:03,850
[sloane]: oh yeah, it. well and I, I think that the you know, the the role is so needed like
798
00:46:04,090 --> 00:46:07,690
[sloane]: the Um to have, like you know, Rod. I mean, because like you know, having diligence
799
00:46:07,930 --> 00:46:11,130
[sloane]: a bunch of you know. The I mean, I thought about paying seven thousand bucks for
800
00:46:11,210 --> 00:46:12,650
[sloane]: sustainallitics. Um,
801
00:46:13,850 --> 00:46:17,850
[sloane]: and like you know, I, I decided not to, because I, you know seven thousand dollars
802
00:46:18,010 --> 00:46:21,770
[sloane]: is a lot of money. But but also you know, because like the a lot of the their stuff
803
00:46:21,930 --> 00:46:26,650
[sloane]: kind of does it for you. And just like we were talking about, Um, it's like it's
804
00:46:26,810 --> 00:46:31,130
[sloane]: hard to feel confidence in a portfolio or in a process, a piece of your process that
805
00:46:31,130 --> 00:46:36,010
[sloane]: you essentially import, Um, rather than kind of kind of like, build yourself. And
806
00:46:36,090 --> 00:46:39,530
[sloane]: then you know later on you could think about importing something and go Okay, how
807
00:46:39,610 --> 00:46:44,010
[sloane]: does that map to what we're already doing? Um, but intellectly it's a lot easier to
808
00:46:44,010 --> 00:46:47,290
[sloane]: do it that way than than to go like, Ah, Yes, the nice people at M, s. C. I,
809
00:46:47,840 --> 00:46:52,160
[ash_b]: yeah, yeah, hearing you talk about spending seven thousand dollars on data reminds
810
00:46:51,860 --> 00:46:52,860
[ash_b]: me.
811
00:46:56,000 --> 00:46:57,200
[ash_b]: starting stuff is hard.
812
00:46:58,880 --> 00:47:00,080
[ash_b]: Oh, do we have a ▁jiggle.
813
00:46:59,770 --> 00:47:03,850
[sloane]: oh, oh, it. That's that's the wrong tickle. but yeah, starting stuff is hard. Let's
814
00:47:03,600 --> 00:47:07,760
[ash_b]: starting stuff is hard. This is the part of the show where we talk about how
815
00:47:03,710 --> 00:47:04,710
[sloane]: talk about it.
816
00:47:07,390 --> 00:47:08,390
[sloane]: Oh,
817
00:47:08,160 --> 00:47:10,240
[ash_b]: you start stuff. It's fricking hard.
818
00:47:12,000 --> 00:47:15,280
[ash_b]: And what's new? What's what's been hard this week? In the In the land
819
00:47:15,230 --> 00:47:16,230
[sloane]: oh God,
820
00:47:15,260 --> 00:47:16,260
[ash_b]: of Invest
821
00:47:16,160 --> 00:47:23,280
[ash_b]: Veganing. I experienced it though
822
00:47:17,690 --> 00:47:22,250
[sloane]: so the big thing that I've been dealing with is on boarding. Um, because you know I.
823
00:47:22,110 --> 00:47:23,110
[sloane]: I,
824
00:47:24,250 --> 00:47:27,930
[sloane]: you experience that you experience version One point. Oh, and thank you for going
825
00:47:28,150 --> 00:47:29,150
[sloane]: through that, uh,
826
00:47:29,120 --> 00:47:30,320
[ash_b]: I thought it was' that bad.
827
00:47:30,980 --> 00:47:31,980
[ash_b]: Maybe
828
00:47:31,550 --> 00:47:32,550
[sloane]: really, um,
829
00:47:31,760 --> 00:47:35,200
[ash_b]: on your side, it was hard, but on my side it felt pretty seamless.
830
00:47:36,170 --> 00:47:40,490
[sloane]: Well, it's I mean, I, I think that from a standpoint of Um, like you know, I'm
831
00:47:40,650 --> 00:47:44,250
[sloane]: trying to get out like a do press and do marketing and stuff like that. And and it's
832
00:47:44,330 --> 00:47:48,250
[sloane]: hard to feel confident that that investment of time and effort is worth it. If like,
833
00:47:48,490 --> 00:47:52,090
[sloane]: there's like a pretty solid potential that someone's going to bounce out once they
834
00:47:52,250 --> 00:47:59,370
[sloane]: actually develop the intent to open an account. Um, you know, so, um, I spent a lot
835
00:47:59,450 --> 00:48:04,330
[sloane]: of time over the last couple of s. Building a a Docu sign process that allows people
836
00:48:04,410 --> 00:48:08,810
[sloane]: to kind of you know, with self service forms, go out and complete the questionnaire,
837
00:48:09,530 --> 00:48:14,810
[sloane]: Um, and all of the forums at once in one sitting, Um, you know which which had been
838
00:48:15,130 --> 00:48:20,570
[sloane]: like, Which was a nightmare. Uh, to do. By the way, I, I had not realized how hard
839
00:48:20,810 --> 00:48:26,330
[sloane]: it was to work with Docu signed, or any of these E signed companies, like the Um.
840
00:48:26,650 --> 00:48:31,690
[sloane]: The software is buggy. it, it. it flips out. You know, applying conditional logic is
841
00:48:31,590 --> 00:48:32,590
[sloane]: a mess. sometimes,
842
00:48:33,530 --> 00:48:38,570
[sloane]: um, you know, and like, thank God, I, my partner as a software engineer and is good
843
00:48:38,650 --> 00:48:42,890
[sloane]: at computer because I was like. I literally. At one point, maybe two or three days
844
00:48:42,970 --> 00:48:46,170
[sloane]: ago, I was like so desponded and I was like I'm the worst person ever.
845
00:48:47,290 --> 00:48:52,890
[sloane]: No one will ever open an account here. Uh, and then you know, Clair C got on and and
846
00:48:52,890 --> 00:48:56,410
[sloane]: smooth it out and loan. Behold, while I was doing that, somebody who I have not
847
00:48:56,490 --> 00:48:58,730
[sloane]: spoken to yet opened an account. Um,
848
00:48:58,080 --> 00:49:00,640
[ash_b]: That's nus. That's a sign product market fit.
849
00:49:00,410 --> 00:49:05,290
[sloane]: that's a sign. Yep, Pro Market fit exactly. So what's up? Uh, what's up in your Uh?
850
00:49:05,450 --> 00:49:08,890
[sloane]: many enterprises? Uh, you know, hard hard things wise.
851
00:49:07,280 --> 00:49:14,960
[ash_b]: you know it. It was a hard week. Uh, and the thing about building companies is here's
852
00:49:15,120 --> 00:49:19,840
[ash_b]: the thing that's interesting when it's really hard. like truly hard, a little bit
853
00:49:20,000 --> 00:49:23,120
[ash_b]: like I had this week. You can't talk about it because
854
00:49:24,940 --> 00:49:25,940
[ash_b]: it's too hard.
855
00:49:26,250 --> 00:49:27,690
[sloane]: Yeah, fair fair,
856
00:49:27,600 --> 00:49:31,920
[ash_b]: That's the fascinating figure about this space right, because you know there, there
857
00:49:32,080 --> 00:49:34,480
[ash_b]: is a component of building things where
858
00:49:35,680 --> 00:49:39,200
[ash_b]: you have to continue with the momentum of success
859
00:49:38,950 --> 00:49:39,950
[sloane]: Yup,
860
00:49:39,680 --> 00:49:44,480
[ash_b]: and anything that kind of tarnishes that momentum. you need to. um,
861
00:49:45,920 --> 00:49:50,160
[ash_b]: you know, find a way to position. We've learned a lot yet we failed there, but we
862
00:49:50,240 --> 00:49:54,720
[ash_b]: pivoted and now we understand and like, I'll admit that this week was like a brutal
863
00:49:54,880 --> 00:49:56,000
[ash_b]: week for for some of
864
00:49:55,670 --> 00:49:56,670
[sloane]: Mm,
865
00:49:56,080 --> 00:49:59,040
[ash_b]: the stuff that I I've been working on, I wont tell,
866
00:50:00,240 --> 00:50:02,000
[ash_b]: maintain the mo momentum in that thing,
867
00:50:03,200 --> 00:50:08,720
[ash_b]: but it's the other part of that it. It's very humbling by the way, like as you're
868
00:50:08,420 --> 00:50:09,420
[ash_b]: probably
869
00:50:08,830 --> 00:50:09,830
[sloane]: Mhm,
870
00:50:09,200 --> 00:50:12,720
[ash_b]: experiencing and not humbling. Like the. I just want an award and I don't know what
871
00:50:12,800 --> 00:50:14,800
[ash_b]: to say, so I say I'm humbled. I mean humbled
872
00:50:14,670 --> 00:50:15,670
[sloane]: Y,
873
00:50:15,120 --> 00:50:19,040
[ash_b]: like wow. I don't think I'm as good at this as I thought it'. That kind of humbling
874
00:50:18,810 --> 00:50:19,850
[sloane]: do I even know anything?
875
00:50:20,400 --> 00:50:25,200
[ash_b]: exactly? Does anybody appreciate me? Um, look, I, I, I think
876
00:50:25,290 --> 00:50:26,890
[sloane]: I appreciate you, Ashby,
877
00:50:26,000 --> 00:50:30,080
[ash_b]: thank you and we are trying to build something you know. Um,
878
00:50:31,120 --> 00:50:35,440
[ash_b]: So so I think Like that is hard. And and that's the part of building this stuff where
879
00:50:35,600 --> 00:50:38,720
[ash_b]: you're like, you have to be ready for those negatives and you have to be ready to
880
00:50:38,720 --> 00:50:43,280
[ash_b]: swallow it and go back to people and say yes. We're still. We're still going great,
881
00:50:43,600 --> 00:50:45,040
[ash_b]: you know, even if in the back of
882
00:50:44,630 --> 00:50:45,630
[sloane]: Yup,
883
00:50:45,120 --> 00:50:49,120
[ash_b]: their mou your mind, you, ha, you have a few more doubts than maybe you did. Um, and
884
00:50:49,280 --> 00:50:53,040
[ash_b]: that, I think that's the part that like some people look at and say, is that
885
00:50:53,120 --> 00:50:57,520
[ash_b]: disengenuous. I don't think it is. I've come to terms with the fact that like when
886
00:50:57,600 --> 00:51:01,440
[ash_b]: you're trying to solve a big problem, which I think you and I are generally, you're
887
00:51:01,600 --> 00:51:06,320
[ash_b]: going to come across these moments where like you might not be the perfect person to
888
00:51:06,480 --> 00:51:08,160
[ash_b]: solve every problem. And
889
00:51:07,830 --> 00:51:08,830
[sloane]: Yep,
890
00:51:08,320 --> 00:51:12,880
[ash_b]: so you need help. And so part of getting help is maintaining the momentum so you can
891
00:51:12,960 --> 00:51:15,520
[ash_b]: enlist people. And so you know that
892
00:51:17,440 --> 00:51:21,040
[ash_b]: that's just an interesting thing I think I've come to terms with over the last six
893
00:51:21,200 --> 00:51:24,000
[ash_b]: years. That, like you have these incredible hard things
894
00:51:25,040 --> 00:51:28,720
[ash_b]: and you need to find a way to talk about those hard things in that like keep the
895
00:51:28,800 --> 00:51:30,160
[ash_b]: momentum going. So
896
00:51:30,810 --> 00:51:35,290
[sloane]: yup, Yup, That's so true and so real. I mean like I. I, I think, like you know with
897
00:51:35,610 --> 00:51:39,290
[sloane]: with building like you know a brick in Mo. Like not not brick and Mort, but like a,
898
00:51:39,370 --> 00:51:41,930
[sloane]: you know a business that is not about you know. picking which public companies
899
00:51:42,250 --> 00:51:49,210
[sloane]: didn'tvest Um, you know there is like, uh, I guess you know. Uh, A lot more happens
900
00:51:49,110 --> 00:51:50,110
[sloane]: under the veil
901
00:51:49,940 --> 00:51:50,940
[ash_b]: yeah,
902
00:51:50,270 --> 00:51:51,270
[sloane]: then
903
00:51:51,930 --> 00:51:55,770
[sloane]: you know what I mean. And and like the, If you're legitimately trying, I mean if
904
00:51:55,850 --> 00:51:58,650
[sloane]: you're out, you' trying to like slightly refine ad tech.
905
00:51:58,980 --> 00:51:59,980
[ash_b]: yeah,
906
00:51:59,370 --> 00:52:02,650
[sloane]: Uh, you know or whatever you know, I, the. then
907
00:52:04,020 --> 00:52:05,020
[ash_b]: yeah,
908
00:52:04,670 --> 00:52:05,670
[sloane]: um,
909
00:52:04,940 --> 00:52:05,940
[ash_b]: that that noise
910
00:52:07,120 --> 00:52:08,880
[ash_b]: is perfect for that the attack
911
00:52:08,910 --> 00:52:09,910
[sloane]: yeah, it.
912
00:52:09,120 --> 00:52:10,640
[ash_b]: innovators. Like what
913
00:52:10,730 --> 00:52:13,930
[sloane]: Yeah, it's I mean. it's a colossal waste of time. I mean from a f.
914
00:52:14,170 --> 00:52:19,210
[sloane]: from like a Yeah, for get, but like if you're out you're trying to. Do you know? an
915
00:52:14,220 --> 00:52:15,220
[ash_b]: society perspective?
916
00:52:19,290 --> 00:52:22,650
[sloane]: element of like pure. I, I mean, actually, I, You know a company I'll talk about
917
00:52:22,810 --> 00:52:25,690
[sloane]: that is in the Uh. investing in portfolio went public
918
00:52:25,380 --> 00:52:26,380
[ash_b]: Oh
919
00:52:26,090 --> 00:52:32,410
[sloane]: today, Uh, November seventeenth, Uh, or through Sp, um, Ginko Bioworks, Um, is a the
920
00:52:32,650 --> 00:52:38,010
[sloane]: kind of programmable sales company Um, You know, so they started an M. I, t founded
921
00:52:38,170 --> 00:52:43,210
[sloane]: by this like legendary guy. Um, you know five person founding team. It's great. One
922
00:52:43,210 --> 00:52:46,090
[sloane]: of the reasons that it's in the portfolio and then I really love them is that they
923
00:52:46,090 --> 00:52:50,730
[sloane]: were incredibly candid about how much their shit socked five years ago. Um, you
924
00:52:50,810 --> 00:52:54,730
[sloane]: know, and like the Y, you know, like in a ▁q and a they'. Like what. Let's someone
925
00:52:54,890 --> 00:52:59,050
[sloane]: ask them what's the hardest thing that you've You've dealt with Um. and the c e o
926
00:52:59,210 --> 00:53:01,610
[sloane]: was like. Well, there is that molement where everyone almost ▁quit.
927
00:53:04,980 --> 00:53:05,980
[ash_b]: yeah, yeah,
928
00:53:05,770 --> 00:53:12,170
[sloane]: you know, and like the, and that candor that realism is so appreciated in. you know,
929
00:53:12,490 --> 00:53:17,370
[sloane]: Uh, like assessing. you know management, you know at at this stage, but like at the
930
00:53:17,690 --> 00:53:21,130
[sloane]: you know the stage they were at four years ago, I'm sure it was like a huge problem
931
00:53:21,450 --> 00:53:24,970
[sloane]: because you know they, they could have had. Yeah, I mean, there was sort of a go
932
00:53:25,130 --> 00:53:30,810
[sloane]: nogo decision that investors were making, you know as they went around to to you
933
00:53:30,890 --> 00:53:32,730
[sloane]: know, kind of uh, raise another round.
934
00:53:32,340 --> 00:53:33,340
[ash_b]: yeah.
935
00:53:32,890 --> 00:53:37,850
[sloane]: you know, in another two or three rounds, you know, and um, Yeah, it's like a part
936
00:53:38,010 --> 00:53:40,810
[sloane]: and parcel of the journey. I guess uh,
937
00:53:39,040 --> 00:53:43,440
[ash_b]: it is my last comment before we move to the next segment is is I often hear people
938
00:53:43,600 --> 00:53:47,840
[ash_b]: say. Oh, so long as you know the destination, you know. that doesn't matter the
939
00:53:47,590 --> 00:53:48,590
[sloane]: mm.
940
00:53:47,920 --> 00:53:51,920
[ash_b]: journey. You' going toerate and piv it and fail and you' going to get there and I
941
00:53:52,080 --> 00:53:57,440
[ash_b]: think that's complete bullshit. I think so long as you kind of have a core
942
00:53:57,920 --> 00:54:02,880
[ash_b]: understanding of the problem in the world that you're going after you should be open
943
00:54:03,280 --> 00:54:07,600
[ash_b]: to solving that problem in any number of ways and expressing it across different
944
00:54:07,840 --> 00:54:09,200
[ash_b]: industries, because
945
00:54:08,950 --> 00:54:09,950
[sloane]: Yep,
946
00:54:09,600 --> 00:54:14,000
[ash_b]: building stuff is fricking hard, and so, so
947
00:54:13,830 --> 00:54:14,830
[sloane]: absolutely.
948
00:54:14,160 --> 00:54:18,800
[ash_b]: long as you find the problem you're passionate about working on, continue to iterate
949
00:54:19,040 --> 00:54:23,840
[ash_b]: and pursue it and be open to the fact that the destination may actually be in an
950
00:54:24,160 --> 00:54:29,360
[ash_b]: entirely different lane, then you thought it's not just navigating towards a single
951
00:54:29,520 --> 00:54:34,000
[ash_b]: destination, navigating with an open mind. And a problem statement?
952
00:54:33,630 --> 00:54:34,630
[sloane]: yeah.
953
00:54:35,450 --> 00:54:39,210
[sloane]: really well said Yeah. You're not like Babe Bruth. Like pointing your bat in at left
954
00:54:39,370 --> 00:54:41,930
[sloane]: field and then like you know, churning it out exactly
955
00:54:42,000 --> 00:54:43,840
[ash_b]: Exactly? No idea where you're going?
956
00:54:42,090 --> 00:54:43,930
[sloane]: where it goes. You're you. you're grinding.
957
00:54:45,210 --> 00:54:48,170
[sloane]: Um. Now it's time for some deeper questions.
958
00:54:50,970 --> 00:54:54,570
[sloane]: Uh, it's time for you. Actually, this is when we answer questions from our beloved
959
00:54:52,505 --> 00:56:46,665
[mediaboard_sounds]: Sssssssssss,
960
00:54:54,730 --> 00:55:00,570
[sloane]: audience. Um, the source of wonderful guest recommendations, Um, and great questions
961
00:55:00,650 --> 00:55:05,530
[sloane]: that we take very seriously. So um, if you are one of those people and you have a
962
00:55:05,530 --> 00:55:09,850
[sloane]: burning question, or even I don't know? Maybe that burning. maybe itchy question or
963
00:55:08,980 --> 00:55:09,980
[ash_b]: Yeah,
964
00:55:10,010 --> 00:55:15,370
[sloane]: like, Uh, like a, I don't know. like a. A. A pleasing question. Who knows? Um, but
965
00:55:15,850 --> 00:55:21,130
[sloane]: email it to us. It's uh, free money pod at G, mail dot com, Um, or you know,
966
00:55:21,530 --> 00:55:25,370
[sloane]: Obviously you have our other email addresses. Uh, and stuff, Just reach out to us
967
00:55:25,690 --> 00:55:29,210
[sloane]: that way, Um, and you know I mean like well, I'm doing this kind of uh,
968
00:55:29,770 --> 00:55:33,450
[sloane]: housekeeping, uh, pure segment. I will just say you know there's a. There are these
969
00:55:33,450 --> 00:55:37,530
[sloane]: places where you can rate potcasts and Uh, not not to ten good looking people have
970
00:55:37,610 --> 00:55:42,650
[sloane]: already rated the Pi the Free Money podcast five stars. Um, you know, so that,
971
00:55:39,940 --> 00:55:40,940
[ash_b]: y.
972
00:55:41,520 --> 00:55:44,960
[ash_b]: a lot of people are talking about the itchy questions segment.
973
00:55:47,610 --> 00:55:50,890
[sloane]: yeah, yeah, yeah, exactly. I mean. This is actually, I'm sure someone has hichy
974
00:55:51,130 --> 00:55:55,130
[sloane]: about this. Uh. The Chinese government caused the letter, added it by cracking down
975
00:55:55,290 --> 00:55:59,930
[sloane]: on foreign shair listing. Um, And you know this is something that. like all of the
976
00:55:59,950 --> 00:56:00,950
[sloane]: uh, so many
977
00:56:00,460 --> 00:56:01,460
[ash_b]: Mm.
978
00:56:00,810 --> 00:56:03,850
[sloane]: folks you been talking about for years, it finally happened. our pensions selling
979
00:56:03,930 --> 00:56:06,090
[sloane]: their Chinese stocks And should they be?
980
00:56:06,640 --> 00:56:12,800
[ash_b]: I love the word Odjita. It's a word my mom uh, uh uses frequently. I had to like.
981
00:56:12,960 --> 00:56:15,760
[ash_b]: Remind myself with that meant for a second there. Um,
982
00:56:18,160 --> 00:56:21,920
[ash_b]: you know, it's not as much as I thought. I thought we would see a lot of activity
983
00:56:22,160 --> 00:56:27,280
[ash_b]: with respected China. First off, like when Uh. Bengman stepped down from from
984
00:56:27,310 --> 00:56:28,310
[sloane]: Yeah,
985
00:56:27,440 --> 00:56:32,480
[ash_b]: Cowpers. A lot of that was around pressure around China coming from Congress. Um.
986
00:56:32,800 --> 00:56:37,360
[ash_b]: because cowpers is part of the index, like was allocated into some of these companies
987
00:56:37,840 --> 00:56:42,960
[ash_b]: that many people on the kind of right side of Congress were frustrated with, and and
988
00:56:43,280 --> 00:56:49,280
[ash_b]: thought we shouldn't be investing in Um. Then you know, then there was like the whole
989
00:56:48,585 --> 00:58:46,905
[mediaboard_sounds]: Ssssssssssssss,
990
00:56:49,600 --> 00:56:55,280
[ash_b]: anti p o being withdrawn, Um, a An. And for those that don't know is a very big tech
991
00:56:55,440 --> 00:57:00,640
[ash_b]: company had, like, uh, a high flying I P. O promise. like very prominent American
992
00:57:00,800 --> 00:57:05,440
[ash_b]: investors, including Silver Lake, Um, are are in it. which means there's pension
993
00:57:05,600 --> 00:57:09,360
[ash_b]: funds in it. you know. And so you would have thought that like these activities would
994
00:57:06,750 --> 00:57:07,750
[sloane]: y,
995
00:57:09,520 --> 00:57:14,560
[ash_b]: push pension funds to kind of come out publicly and and reconsider their China
996
00:57:14,880 --> 00:57:19,600
[ash_b]: allocation. I haven't seen it. I honestly haven't seen it, because you know all,
997
00:57:16,910 --> 00:57:17,910
[sloane]: h.
998
00:57:20,000 --> 00:57:24,800
[ash_b]: especially in the U. S. many of our public plans are just too desperate for
999
00:57:25,360 --> 00:57:31,360
[ash_b]: performance. They can't look at a market like China, you know, on its path to being
1000
00:57:31,500 --> 00:57:32,500
[ash_b]: the world's biggest economy,
1001
00:57:33,520 --> 00:57:38,080
[ash_b]: Um, and and ignore it you. just it's like. Unfortunately, no matter your views on
1002
00:57:38,160 --> 00:57:42,880
[ash_b]: China and what's going on there, the the economic um, need to generate the
1003
00:57:43,120 --> 00:57:45,520
[ash_b]: performance requires you to have an exposure there.
1004
00:57:46,490 --> 00:57:51,450
[sloane]: Yep. And by the way, it's like forty percent of the index, the Emacyrg market
1005
00:57:51,500 --> 00:57:52,500
[ash_b]: Yeah, exactly,
1006
00:57:51,770 --> 00:57:56,810
[sloane]: index, Um, you know, so like the you know to be to be to sit out on that would be
1007
00:57:57,050 --> 00:57:59,050
[sloane]: quite noticeable to a lot of people. And
1008
00:58:00,020 --> 00:58:01,020
[ash_b]: people don't like to
1009
00:58:00,750 --> 00:58:01,750
[sloane]: exactly
1010
00:58:00,960 --> 00:58:03,200
[ash_b]: deviate from peers Either, that's the way you get
1011
00:58:03,110 --> 00:58:04,110
[sloane]: Yeah, it
1012
00:58:03,520 --> 00:58:05,440
[ash_b]: you get fired in the in the pension industry.
1013
00:58:06,730 --> 00:58:11,290
[sloane]: exactly the kind of career risk that everyone loves. Um, you know, and but like I,
1014
00:58:11,450 --> 00:58:14,410
[sloane]: you know, I guess it's a great segway and this other question, you know we. we
1015
00:58:14,490 --> 00:58:18,010
[sloane]: didn't do it all the way today on the Great Seways by accident, but today,
1016
00:58:19,530 --> 00:58:22,490
[sloane]: Uh, you know, I mean the performance has been good this year. Um,
1017
00:58:21,820 --> 00:58:22,820
[ash_b]: I've heard that.
1018
00:58:23,530 --> 00:58:26,650
[sloane]: you know, a lot of people are up thirty percent When Alicia was was on the On the
1019
00:58:26,650 --> 00:58:30,330
[sloane]: Pocast a couple of episodes ago, she was like, Look, I mean, peing, the big story.
1020
00:58:30,570 --> 00:58:35,370
[sloane]: Is this this performance? What are people going to do about it? Um? And so the
1021
00:58:35,530 --> 00:58:39,290
[sloane]: question, Uh, maybe someone listened to that episode. Um. Lots of pensions are
1022
00:58:38,990 --> 00:58:39,990
[sloane]: suddenly
1023
00:58:39,460 --> 00:58:40,460
[ash_b]: Yeah,
1024
00:58:39,690 --> 00:58:41,610
[sloane]: fully funded. What should they do now?
1025
00:58:41,760 --> 00:58:46,160
[ash_b]: they should immediately lower their expected return target immediately. I'm serious.
1026
00:58:46,700 --> 00:58:47,700
[ash_b]: I'.
1027
00:58:47,290 --> 00:58:48,490
[sloane]: I thought you might say that,
1028
00:58:48,320 --> 00:58:53,840
[ash_b]: It's like the it. It is the equivalent of hiding money from politicians. When
1029
00:58:48,585 --> 01:00:46,905
[mediaboard_sounds]: Ssssssssssssss
1030
00:58:54,080 --> 00:58:58,240
[ash_b]: politicians look at pension plans that are fully funded. they're like Well, let' stop
1031
00:58:54,230 --> 00:58:55,230
[sloane]: Oof,
1032
00:58:58,480 --> 00:59:03,520
[ash_b]: putting money in there. and uh, let's go and invest in schools, which isn't a
1033
00:59:00,550 --> 00:59:01,550
[sloane]: yup, yep,
1034
00:59:03,520 --> 00:59:04,560
[ash_b]: reasonable thing to do.
1035
00:59:05,600 --> 00:59:11,040
[ash_b]: Um, you know, but it just puns down into the future a lot of these. Um. you know,
1036
00:59:11,280 --> 00:59:17,280
[ash_b]: these pension liabilities and so the the mechanism here of funding Um. Not many
1037
00:59:17,440 --> 00:59:21,760
[ash_b]: people realize that there's the asset base, but then we project that asset base into
1038
00:59:21,920 --> 00:59:27,040
[ash_b]: the future right according to expected returns, and we use that expected return to
1039
00:59:27,200 --> 00:59:34,160
[ash_b]: calculate the amount of liability. If the expected return number is high, it makes
1040
00:59:34,320 --> 00:59:39,920
[ash_b]: the liability appear smaller in present dollar terms, Because we are assuming we
1041
00:59:39,910 --> 00:59:40,910
[sloane]: M. mhm,
1042
00:59:40,080 --> 00:59:44,560
[ash_b]: can generate higher performance with that pool of capital we have today. If we lower
1043
00:59:44,340 --> 00:59:45,340
[ash_b]: the
1044
00:59:44,630 --> 00:59:45,630
[sloane]: yup,
1045
00:59:45,040 --> 00:59:50,960
[ash_b]: expected return a little bit, then we, that pool of capital we're sitting on today
1046
00:59:51,120 --> 00:59:55,840
[ash_b]: doesn't quite get as big in the future, which means we can say things like, Oh, we're
1047
00:59:55,920 --> 00:59:57,520
[ash_b]: not fully funded. The
1048
00:59:57,680 --> 01:00:03,120
[ash_b]: Canadians have used this mechanism in credibly well for a long time, they ratch it
1049
00:59:57,750 --> 00:59:58,750
[sloane]: yup,
1050
01:00:03,280 --> 01:00:08,560
[ash_b]: down the expected return target, and by the way as they're doing so, they're de
1051
01:00:08,720 --> 01:00:12,800
[ash_b]: risking the planed liabilities And so you'll see
1052
01:00:12,390 --> 01:00:13,390
[sloane]: Yep.
1053
01:00:12,880 --> 01:00:16,080
[ash_b]: a lot of plans like in real terms getting quite low,
1054
01:00:17,120 --> 01:00:21,760
[ash_b]: Um, you know, four and a half percent, five percent, Um, that might actually be
1055
01:00:21,840 --> 01:00:26,480
[ash_b]: nominal terms. In certain cases, um, where you know, they don't even need to take
1056
01:00:26,560 --> 01:00:30,800
[ash_b]: that much risk anymore in order to have a fully funded pension plan, And that's kind
1057
01:00:30,880 --> 01:00:33,360
[ash_b]: of what we should want. You know.
1058
01:00:33,450 --> 01:00:34,970
[sloane]: that's the dream. Yeah,
1059
01:00:33,840 --> 01:00:38,560
[ash_b]: That's the dream. So, and the interesting thing, Maryland is doing this right now? So
1060
01:00:38,640 --> 01:00:44,800
[ash_b]: Maryland is taking Um, a a page out of the Canadian play book here. And they are you
1061
01:00:45,040 --> 01:00:48,880
[ash_b]: going to lower the dis the discount rate. Weller They expect to return target, which
1062
01:00:48,585 --> 01:02:46,905
[mediaboard_sounds]: Ssssssssssssss
1063
01:00:49,120 --> 01:00:54,880
[ash_b]: will make the plan look like. In less healthy financial shape, Be cause. Now, the
1064
01:00:54,960 --> 01:00:58,560
[ash_b]: politicians won't be able to say we' a hundred and five percent funded. Whatever it
1065
01:00:58,640 --> 01:01:03,520
[ash_b]: is. I don't know. they'll have to say we're ninety seven percent funded. Um. And and
1066
01:01:03,680 --> 01:01:09,200
[ash_b]: so that little trick like allows the pension fund to protect itself from politicians
1067
01:01:09,360 --> 01:01:14,240
[ash_b]: that want to grab either like the contribution money, or um, the money in the plan
1068
01:01:14,560 --> 01:01:16,240
[ash_b]: itself, which is harder
1069
01:01:16,330 --> 01:01:19,610
[sloane]: and like for and like, from a macroprudential standpoint, that's super
1070
01:01:19,710 --> 01:01:20,710
[sloane]: countercyclical,
1071
01:01:22,890 --> 01:01:26,650
[sloane]: which is brilliant, and's exactly what our friends at the Bank of International
1072
01:01:26,810 --> 01:01:28,810
[sloane]: Settlements want investors to be doing.
1073
01:01:28,500 --> 01:01:29,500
[ash_b]: exact.
1074
01:01:30,570 --> 01:01:35,850
[sloane]: You know, Um, like the, rather than just kind of keeping risk in a continuous place,
1075
01:01:36,490 --> 01:01:42,170
[sloane]: regardless of Uh. of broader conditions, Um, this one is like. I think a question
1076
01:01:42,410 --> 01:01:47,450
[sloane]: that everyone, whether or not they vocalized it, Uh, is thinking to some degree, Um,
1077
01:01:48,010 --> 01:01:53,850
[sloane]: I'm preparing for a future as a climate refugee. Um, assuming I can't afford a
1078
01:01:53,930 --> 01:01:57,690
[sloane]: remote ranch in new, ▁zealand, like certain billionaires, What should I do?
1079
01:01:59,520 --> 01:02:04,240
[ash_b]: I think you should just figure out where the climate hazards are going to be the
1080
01:02:04,320 --> 01:02:09,840
[ash_b]: worst in twenty fifty. And and and there are you know? there's a bunch of tools out
1081
01:02:09,920 --> 01:02:12,080
[ash_b]: there now that help individuals. Um,
1082
01:02:13,120 --> 01:02:17,520
[ash_b]: you know, kind of figure that out. It. it's hard. I mean it's a lot of work that I've
1083
01:02:17,600 --> 01:02:21,680
[ash_b]: done myself over the years trying to figure this stuff out, but you know you wa to
1084
01:02:21,760 --> 01:02:24,240
[ash_b]: avoid areas that are goingnna have high, um
1085
01:02:25,440 --> 01:02:31,680
[ash_b]: forest fire risk, Um, high wind from hurricane flooding. Like if you have a basement,
1086
01:02:31,920 --> 01:02:35,360
[ash_b]: you should just you know, make sure you're in a place that isn't go to have high
1087
01:02:35,520 --> 01:02:42,320
[ash_b]: flood risk. So basically I, it. it's not so much in my experience, the like. Oh, I
1088
01:02:37,670 --> 01:02:38,670
[sloane]: Mhm, Yp,
1089
01:02:42,480 --> 01:02:48,400
[ash_b]: got to go to new. ▁zealand, Um. It's a much more local question like actually
1090
01:02:47,950 --> 01:02:48,950
[sloane]: Mhm,
1091
01:02:48,505 --> 01:04:34,025
[mediaboard_sounds]: Ssssssssssssssss.
1092
01:02:49,120 --> 01:02:54,880
[ash_b]: doesn't matter that I, I live in Florida. If M, my first floor is empty
1093
01:02:55,920 --> 01:03:02,640
[ash_b]: and I have the proper materials in my home to protect myself from extreme wind. You
1094
01:03:02,500 --> 01:03:03,500
[ash_b]: know like
1095
01:03:02,990 --> 01:03:03,990
[sloane]: y,
1096
01:03:03,440 --> 01:03:07,440
[ash_b]: obviously, Florida's goingnna have a lot more hurricanes. but there are things you
1097
01:03:07,520 --> 01:03:14,080
[ash_b]: can do to to reduce the projected damages Incredibly, so I don't think you need to
1098
01:03:14,080 --> 01:03:16,560
[ash_b]: like completely, pick up and move to Alaska. Although,
1099
01:03:17,600 --> 01:03:21,440
[ash_b]: um, you know, I'm sure some people are like going to be that extreme about it. I
1100
01:03:21,440 --> 01:03:26,960
[ash_b]: think you need to be very thoughtful in thing about things like floodpains, and you
1101
01:03:26,580 --> 01:03:27,580
[ash_b]: know
1102
01:03:26,830 --> 01:03:27,830
[sloane]: y, y,
1103
01:03:27,360 --> 01:03:29,920
[ash_b]: where you're located. Visa V, the forest,
1104
01:03:31,040 --> 01:03:35,200
[ash_b]: Um, you know that low like everybody always said, Like location, location location,
1105
01:03:35,360 --> 01:03:39,680
[ash_b]: but I don't think people ever thought about that in the context of like, what is the
1106
01:03:39,760 --> 01:03:41,040
[ash_b]: earth? Goingnna throw at me?
1107
01:03:41,830 --> 01:03:42,830
[sloane]: you like preparing for
1108
01:03:42,740 --> 01:03:43,740
[ash_b]: Yeah,
1109
01:03:42,890 --> 01:03:44,170
[sloane]: apocalypse? Yeah, the
1110
01:03:44,880 --> 01:03:48,240
[ash_b]: yeah, but I think you can live. I mean, Obviously, if you're in like the Gulf coast
1111
01:03:48,400 --> 01:03:51,280
[ash_b]: of Louisiana, like you're in trouble, you're in trouble like
1112
01:03:51,290 --> 01:03:54,490
[sloane]: y, yeah, probably probably move. Yes,
1113
01:03:51,440 --> 01:03:56,000
[ash_b]: you know you, you probably need to float. It needs to be a floating home. Um, but
1114
01:03:56,240 --> 01:04:00,560
[ash_b]: other than that I think just really being thoughtful about the location and making
1115
01:04:00,800 --> 01:04:06,320
[ash_b]: sure that you're in a place that doesn't project these hazards out in a terrible way.
1116
01:04:07,450 --> 01:04:11,050
[sloane]: yup. uh. yeah. I think that's a very chill approach to it, cause obviously you can
1117
01:04:11,210 --> 01:04:16,890
[sloane]: go like you said. move up to an extreme place you know. Um. but yeah, simply being
1118
01:04:17,050 --> 01:04:20,890
[sloane]: fifteen feet above you know sea level in a place where everyone else is
1119
01:04:20,580 --> 01:04:21,580
[ash_b]: Yeah,
1120
01:04:20,970 --> 01:04:25,530
[sloane]: below sea level. Um, I, you know, I think it's a pretty good way to start planning.
1121
01:04:25,770 --> 01:04:30,650
[sloane]: Um. That takes us to our concluding segment, which is what everyone really listens
1122
01:04:30,810 --> 01:04:31,850
[sloane]: to this podcast for
1123
01:04:31,120 --> 01:04:32,560
[ash_b]: they hit fast forward for this
1124
01:04:33,690 --> 01:04:36,570
[sloane]: they, No, what we talking about? What? What's your garden tip this week?
1125
01:04:35,760 --> 01:04:39,840
[ash_b]: sor. Oh, sorry, they listen all the way and then they're excited about. but they
1126
01:04:39,850 --> 01:04:41,050
[sloane]: Uh, oh, yeah. Right,
1127
01:04:40,000 --> 01:04:43,680
[ash_b]: stick around. Oh, they stick around for the garden tip. I should say it's not fast
1128
01:04:43,420 --> 01:04:44,420
[ash_b]: forward
1129
01:04:43,610 --> 01:04:47,770
[sloane]: yeah, oh, I. yeah, they fast for Through all the bullshit we just threw it though,
1130
01:04:48,080 --> 01:04:50,720
[ash_b]: exactly to get our garden tip. do, je,
1131
01:04:48,585 --> 01:06:46,905
[mediaboard_sounds]: Ssssssssssssss.
1132
01:04:51,710 --> 01:04:52,710
[sloane]: M.
1133
01:04:52,960 --> 01:04:58,480
[ash_b]: uh, what is your garden tip? Do, your, um. That's the garden tip of the day. Okay,
1134
01:04:58,420 --> 01:04:59,420
[ash_b]: I'll have that.
1135
01:05:01,120 --> 01:05:05,280
[ash_b]: sorry. That's why. doub. a double joke. Uh, great. so I think my garden
1136
01:05:05,030 --> 01:05:06,030
[sloane]: great movie.
1137
01:05:05,440 --> 01:05:07,680
[ash_b]: tip do you is related to my fig tree,
1138
01:05:08,430 --> 01:05:09,430
[sloane]: M,
1139
01:05:08,800 --> 01:05:13,200
[ash_b]: because I keep going down there to figure out when my figs are ready to be eaten.
1140
01:05:08,800 --> 01:05:13,200
[ash_b]: because I keep going down there to figure out when my figs are ready to be eaten.
1141
01:05:14,640 --> 01:05:19,360
[ash_b]: And the fascinating thing is you can. I now know, because I picked one this week.
1142
01:05:19,680 --> 01:05:24,720
[ash_b]: It's just like when they look gross and they're drooping down and you're like Oh, Now
1143
01:05:25,040 --> 01:05:30,560
[ash_b]: like it's It's like they're these little green. You know tout figs that if you
1144
01:05:30,720 --> 01:05:34,960
[ash_b]: actually eat tastes horrific. I made the mistake trying that out.
1145
01:05:35,270 --> 01:05:36,270
[sloane]: mm, mm,
1146
01:05:35,600 --> 01:05:37,600
[ash_b]: Um. but the minute they go droopy,
1147
01:05:38,720 --> 01:05:44,240
[ash_b]: Um, and they, you know answer starting to like. Try to get excited about them. It.
1148
01:05:44,160 --> 01:05:51,120
[ash_b]: It's like the most amazing fruit. and uh, and so that's like it reminds me in the
1149
01:05:51,120 --> 01:05:55,440
[ash_b]: terms of gardening tips. like, Really, as you plant things, spending some time to
1150
01:05:55,920 --> 01:06:00,320
[ash_b]: understand, especially food when you should be harvesting. Um, because
1151
01:06:00,310 --> 01:06:01,310
[sloane]: mm,
1152
01:06:01,440 --> 01:06:06,240
[ash_b]: I, I'm looking outside at my apple tree. Some apples on there. I have no clue when to
1153
01:06:06,480 --> 01:06:07,920
[ash_b]: pull that apple off of there. Actually
1154
01:06:09,120 --> 01:06:12,240
[ash_b]: know, cause it's like a green apple. I don't really know when it's ready.
1155
01:06:13,210 --> 01:06:17,690
[sloane]: Yup, Yeah, we've got cucumbers that we that I like. I totally forgot about. and like
1156
01:06:17,850 --> 01:06:20,570
[sloane]: if you leave a cucumber on the vine too long, it becomes disgusting.
1157
01:06:20,380 --> 01:06:21,380
[ash_b]: Yep,
1158
01:06:21,370 --> 01:06:26,330
[sloane]: Um, that's huge. Yeah, the I mean, I. I. I think you know, I'll just uh, I guess for
1159
01:06:26,410 --> 01:06:30,010
[sloane]: my tip this week, you know kind of retreat. Your thing about listening to the
1160
01:06:30,090 --> 01:06:35,290
[sloane]: insects. Um, you know, uh, because like the. I mean, one of the biggest indicators
1161
01:06:35,370 --> 01:06:39,610
[sloane]: for me of when, like my strawberries are ready to to to take. And you know we've got
1162
01:06:39,690 --> 01:06:43,690
[sloane]: these. These bushes are now remarkably productive. They're just spitting out berries
1163
01:06:43,850 --> 01:06:48,490
[sloane]: left and right. Uh, and they kind of do it in like trashes, So you know you'll get
1164
01:06:48,650 --> 01:06:51,610
[sloane]: like a a fist full of strawberries on once. Um,
1165
01:06:52,550 --> 01:06:53,550
[sloane]: it's fucking
1166
01:06:53,610 --> 01:06:58,650
[sloane]: awesome. It's the coolest thing. Everybody should grow strawberry plants. Um, but
1167
01:06:53,820 --> 01:06:54,820
[ash_b]: sounds fantastic
1168
01:06:58,970 --> 01:07:03,690
[sloane]: the, but usually like the I, you know at the beginning I was too so excited to get a
1169
01:07:03,690 --> 01:07:07,050
[sloane]: strawberry because you know you're not actually supposed to get a strawberry from
1170
01:07:07,130 --> 01:07:10,410
[sloane]: plant you, Jeff. Just planet, It's supposed to take them like a while to establish,
1171
01:07:11,050 --> 01:07:16,010
[sloane]: Um that I would always harvest them early. Um, but now I. I. I wait until the
1172
01:07:16,010 --> 01:07:20,490
[sloane]: insects have taken one or two of them, Um, and the birds, and then then the the
1173
01:07:20,570 --> 01:07:21,610
[sloane]: product is so much better.
1174
01:07:22,000 --> 01:07:26,480
[ash_b]: that we almost planned this. We didn't plan it, but it almost sounds to listeners
1175
01:07:26,300 --> 01:07:27,300
[ash_b]: like we did
1176
01:07:27,760 --> 01:07:33,440
[ash_b]: gardening. tip of the day. Pay attention to the flora and the fauna around your fruit
1177
01:07:28,070 --> 01:07:29,070
[sloane]: Yp, yeah, no,
1178
01:07:34,240 --> 01:07:36,160
[ash_b]: rather than just staring at the fruit itself.
1179
01:07:37,690 --> 01:07:38,810
[sloane]: yeah, yeah, I, I mean
1180
01:07:38,820 --> 01:07:39,820
[ash_b]: Good, tip.
1181
01:07:39,050 --> 01:07:42,890
[sloane]: I. That's so big. I mean good tip and well, And and like the insects, are you know
1182
01:07:42,970 --> 01:07:46,170
[sloane]: they're smart? They're like you know. they've got. They got instincts that have been
1183
01:07:46,250 --> 01:07:47,370
[sloane]: honed over generations.
1184
01:07:47,700 --> 01:07:48,700
[ash_b]: yeah,
1185
01:07:48,410 --> 01:07:51,050
[sloane]: Um, but that about does it for us today, I
1186
01:07:50,660 --> 01:07:51,660
[ash_b]: yeah.
1187
01:07:50,910 --> 01:07:51,910
[sloane]: think, um,
1188
01:07:52,805 --> 01:07:53,805
[mediaboard_sounds]: Im
1189
01:07:53,470 --> 01:07:54,470
[sloane]: i.
1190
01:07:53,545 --> 01:07:57,705
[mediaboard_sounds]: lookingment from Minum is
1191
01:07:59,725 --> 01:08:00,725
[mediaboard_sounds]: than remember,
1192
01:08:00,300 --> 01:08:01,300
[ash_b]: its.
1193
01:08:00,885 --> 01:08:01,885
[mediaboard_sounds]: Then I go ra on
1194
01:08:02,990 --> 01:08:03,990
[sloane]: I.
1195
01:08:03,725 --> 01:08:04,725
[mediaboard_sounds]: mo.